--- title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 15)" description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 15 of 57." url: "https://groas.com/author/alexander-perelman/page/15" image: "https://groas.com/og/groas.jpg" --- # Alexander Perelman ![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg) Head Of Product @ groas Ex Goldman Sachs and Ex Stanford Computer Science [LinkedIn](https://www.linkedin.com/in/alexander-433793253/) - [All Blogs](https://groas.com/blog) - [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices) - [AI For Google Ads](https://groas.com/category/ai-for-google-ads) - [Google Ads News](https://groas.com/category/google-ads-news) * ## [How To Retain Google Ads Clients Longer: A 5-Step Operational Playbook For Growing Agencies](https://groas.com/post/google-ads-agency-client-retention-operational-playbook-5-steps) [June 24, 2026 • 11 min read](https://groas.com/post/google-ads-agency-client-retention-operational-playbook-5-steps) [Written by Alexander Perelman](https://groas.com/post/google-ads-agency-client-retention-operational-playbook-5-steps) * ## [How A Healthcare Group Made Google Ads HIPAA-Compliant And Cut Cost Per Appointment By 30%](https://groas.com/post/healthcare-google-ads-hipaa-compliant-tracking-cost-per-appointment-case-study) [June 24, 2026 • 11 min read](https://groas.com/post/healthcare-google-ads-hipaa-compliant-tracking-cost-per-appointment-case-study) [Written by Alexander Perelman](https://groas.com/post/healthcare-google-ads-hipaa-compliant-tracking-cost-per-appointment-case-study) * ## [How A SaaS Team Ditched Tool Sprawl And Unlocked Pipeline With Done With You Google Ads](https://groas.com/post/saas-google-ads-tool-sprawl-done-with-you-pipeline-case-study) [June 24, 2026 • 9 min read](https://groas.com/post/saas-google-ads-tool-sprawl-done-with-you-pipeline-case-study) [Written by Alexander Perelman](https://groas.com/post/saas-google-ads-tool-sprawl-done-with-you-pipeline-case-study) * ## [Why Demand Gen Campaigns Underperform For Most Advertisers](https://groas.com/post/demand-gen-campaign-underperformance-attribution-frequency-problems-google-ads) [June 24, 2026 • 10 min read](https://groas.com/post/demand-gen-campaign-underperformance-attribution-frequency-problems-google-ads) [Written by Alexander Perelman](https://groas.com/post/demand-gen-campaign-underperformance-attribution-frequency-problems-google-ads) * ## [Today In Google Ads: June 24, 2026](https://groas.com/post/today-in-google-ads-june-24-2026) [June 24, 2026 • 5 min read](https://groas.com/post/today-in-google-ads-june-24-2026) [Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-june-24-2026) * ## [Why SA360 And Optmyzr Cost More Than They Save: A Case For Execution Over Tools](https://groas.com/post/sa360-optmyzr-google-ads-tool-stack-cost-execution-vs-tools) [June 23, 2026 • 10 min read](https://groas.com/post/sa360-optmyzr-google-ads-tool-stack-cost-execution-vs-tools) [Written by Alexander Perelman](https://groas.com/post/sa360-optmyzr-google-ads-tool-stack-cost-execution-vs-tools) * ## [Why More Google Ads Conversion Signals Hurt Smart Bidding Performance](https://groas.com/post/google-ads-conversion-signal-quality-smart-bidding-mistakes) [June 23, 2026 • 15 min read](https://groas.com/post/google-ads-conversion-signal-quality-smart-bidding-mistakes) [Written by Alexander Perelman](https://groas.com/post/google-ads-conversion-signal-quality-smart-bidding-mistakes) * ## [How To Set Up YouTube Ads For Lead Generation: Step-By-Step Setup Guide](https://groas.com/post/youtube-ads-lead-generation-setup-guide-2026) [June 23, 2026 • 13 min read](https://groas.com/post/youtube-ads-lead-generation-setup-guide-2026) [Written by Alexander Perelman](https://groas.com/post/youtube-ads-lead-generation-setup-guide-2026) * ## [How An Ecommerce Brand Fixed Google Shopping Feed Quality And Doubled New Customer Growth](https://groas.com/post/ecommerce-google-shopping-feed-quality-case-study-doubled-new-customer-growth) [June 23, 2026 • 11 min read](https://groas.com/post/ecommerce-google-shopping-feed-quality-case-study-doubled-new-customer-growth) [Written by Alexander Perelman](https://groas.com/post/ecommerce-google-shopping-feed-quality-case-study-doubled-new-customer-growth) * ## [When Creative Testing Hurts Google Ads Performance: A Contrarian Guide](https://groas.com/post/when-creative-testing-hurts-google-ads-performance-contrarian-guide) [June 23, 2026 • 10 min read](https://groas.com/post/when-creative-testing-hurts-google-ads-performance-contrarian-guide) [Written by Alexander Perelman](https://groas.com/post/when-creative-testing-hurts-google-ads-performance-contrarian-guide) * ## [How An Ecommerce Brand Rebuilt Google Shopping Product Groups And Recovered ROAS In 60 Days](https://groas.com/post/ecommerce-google-shopping-product-group-restructure-roas-recovery-60-day-case-study) [June 23, 2026 • 11 min read](https://groas.com/post/ecommerce-google-shopping-product-group-restructure-roas-recovery-60-day-case-study) [Written by Alexander Perelman](https://groas.com/post/ecommerce-google-shopping-product-group-restructure-roas-recovery-60-day-case-study) * ## [How A Local Service Business Improved Google Ads Lead Quality By 45%](https://groas.com/post/local-service-business-google-ads-lead-quality-improvement-case-study) [June 23, 2026 • 11 min read](https://groas.com/post/local-service-business-google-ads-lead-quality-improvement-case-study) [Written by Alexander Perelman](https://groas.com/post/local-service-business-google-ads-lead-quality-improvement-case-study) * ## [How To Onboard A New Google Ads Client In 6 Steps: The Agency Launch Playbook](https://groas.com/post/how-to-onboard-google-ads-client-agency-launch-playbook-6-steps) [June 23, 2026 • 14 min read](https://groas.com/post/how-to-onboard-google-ads-client-agency-launch-playbook-6-steps) [Written by Alexander Perelman](https://groas.com/post/how-to-onboard-google-ads-client-agency-launch-playbook-6-steps) * ## [Why SaaS Google Ads Agencies Underperform For Pipeline Growth](https://groas.com/post/saas-google-ads-agency-underperforms-pipeline-growth-2026) [June 23, 2026 • 11 min read](https://groas.com/post/saas-google-ads-agency-underperforms-pipeline-growth-2026) [Written by Alexander Perelman](https://groas.com/post/saas-google-ads-agency-underperforms-pipeline-growth-2026) * ## [Why In-House Google Ads Teams Cost More Than You Think](https://groas.com/post/in-house-google-ads-team-cost-vs-agency-fully-managed) [June 23, 2026 • 10 min read](https://groas.com/post/in-house-google-ads-team-cost-vs-agency-fully-managed) [Written by Alexander Perelman](https://groas.com/post/in-house-google-ads-team-cost-vs-agency-fully-managed) * ## [How A Shopify Brand Broke Through A Revenue Plateau By Stopping ROAS Optimization](https://groas.com/post/shopify-google-ads-roas-vs-profit-optimization-ecommerce-case-study) [June 23, 2026 • 10 min read](https://groas.com/post/shopify-google-ads-roas-vs-profit-optimization-ecommerce-case-study) [Written by Alexander Perelman](https://groas.com/post/shopify-google-ads-roas-vs-profit-optimization-ecommerce-case-study) * ## [Why Your Google Ads Agency And In-House Team Both Have A Ceiling](https://groas.com/post/google-ads-agency-vs-in-house-team-ceiling-third-model) [June 23, 2026 • 10 min read](https://groas.com/post/google-ads-agency-vs-in-house-team-ceiling-third-model) [Written by Alexander Perelman](https://groas.com/post/google-ads-agency-vs-in-house-team-ceiling-third-model) * ## [Search Vs Performance Max: Why The Hybrid Approach Fails](https://groas.com/post/search-vs-performance-max-hybrid-approach-fails-budget-conflict-attribution) [June 23, 2026 • 11 min read](https://groas.com/post/search-vs-performance-max-hybrid-approach-fails-budget-conflict-attribution) [Written by Alexander Perelman](https://groas.com/post/search-vs-performance-max-hybrid-approach-fails-budget-conflict-attribution) * ## [How A B2B SaaS Company Optimized Google Ads For Closed Revenue And Scaled Pipeline By 80%](https://groas.com/post/b2b-saas-google-ads-closed-revenue-pipeline-optimization-case-study) [June 23, 2026 • 10 min read](https://groas.com/post/b2b-saas-google-ads-closed-revenue-pipeline-optimization-case-study) [Written by Alexander Perelman](https://groas.com/post/b2b-saas-google-ads-closed-revenue-pipeline-optimization-case-study) * ## [Why Smart Bidding Is Killing Your Google Ads Conversion Volume](https://groas.com/post/smart-bidding-killing-google-ads-conversion-volume-target-cpa-target-roas) [June 23, 2026 • 10 min read](https://groas.com/post/smart-bidding-killing-google-ads-conversion-volume-target-cpa-target-roas) [Written by Alexander Perelman](https://groas.com/post/smart-bidding-killing-google-ads-conversion-volume-target-cpa-target-roas) * ## [How A DTC Brand Rebuilt Performance Max From The Feed Up And Recovered ROAS In 60 Days](https://groas.com/post/dtc-ecommerce-performance-max-product-feed-rebuild-roas-recovery-case-study) [June 23, 2026 • 11 min read](https://groas.com/post/dtc-ecommerce-performance-max-product-feed-rebuild-roas-recovery-case-study) [Written by Alexander Perelman](https://groas.com/post/dtc-ecommerce-performance-max-product-feed-rebuild-roas-recovery-case-study) * ## [Why In-House Google Ads Teams Waste Money: A Full Cost Analysis](https://groas.com/post/in-house-google-ads-team-cost-analysis-vs-engine-strategist) [June 23, 2026 • 10 min read](https://groas.com/post/in-house-google-ads-team-cost-analysis-vs-engine-strategist) [Written by Alexander Perelman](https://groas.com/post/in-house-google-ads-team-cost-analysis-vs-engine-strategist) * ## [Today In Google Ads: June 23, 2026](https://groas.com/post/today-in-google-ads-june-23-2026) [June 23, 2026 • 6 min read](https://groas.com/post/today-in-google-ads-june-23-2026) [Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-june-23-2026) * ## [How To Choose The Right Google Ads Smart Bidding Strategy](https://groas.com/post/google-ads-smart-bidding-strategy-guide-tcpa-troas-maximize-conversions) [June 22, 2026 • 13 min read](https://groas.com/post/google-ads-smart-bidding-strategy-guide-tcpa-troas-maximize-conversions) [Written by Alexander Perelman](https://groas.com/post/google-ads-smart-bidding-strategy-guide-tcpa-troas-maximize-conversions) 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