--- title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 16)" description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 16 of 57." url: "https://groas.com/author/alexander-perelman/page/16" image: "https://groas.com/og/groas.jpg" --- # Alexander Perelman ![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg) Head Of Product @ groas Ex Goldman Sachs and Ex Stanford Computer Science [LinkedIn](https://www.linkedin.com/in/alexander-433793253/) - [All Blogs](https://groas.com/blog) - [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices) - [AI For Google Ads](https://groas.com/category/ai-for-google-ads) - [Google Ads News](https://groas.com/category/google-ads-news) * ## [How To Exit Google Ads Learning Phase Faster And Protect Your Budget](https://groas.com/post/how-to-exit-google-ads-learning-phase-faster-protect-budget) [June 22, 2026 • 13 min read](https://groas.com/post/how-to-exit-google-ads-learning-phase-faster-protect-budget) [Written by Alexander Perelman](https://groas.com/post/how-to-exit-google-ads-learning-phase-faster-protect-budget) * ## [Google Ads Smart Bidding Strategy Guide: tCPA Vs tROAS Vs Maximize Conversions In 2026](https://groas.com/post/google-ads-smart-bidding-strategy-guide-tcpa-vs-troas-vs-maximize-conversions) [June 22, 2026 • 11 min read](https://groas.com/post/google-ads-smart-bidding-strategy-guide-tcpa-vs-troas-vs-maximize-conversions) [Written by Alexander Perelman](https://groas.com/post/google-ads-smart-bidding-strategy-guide-tcpa-vs-troas-vs-maximize-conversions) * ## [Performance Max Vs Search Campaigns: Why Search-First Wins For Mid-Market Advertisers](https://groas.com/post/performance-max-vs-search-campaigns-search-first-wins-mid-market-advertisers) [June 22, 2026 • 10 min read](https://groas.com/post/performance-max-vs-search-campaigns-search-first-wins-mid-market-advertisers) [Written by Alexander Perelman](https://groas.com/post/performance-max-vs-search-campaigns-search-first-wins-mid-market-advertisers) * ## [How A Real Estate Agency Improved Google Ads Lead Quality By Scrapping Volume](https://groas.com/post/real-estate-google-ads-lead-quality-case-study-qualified-appointments) [June 22, 2026 • 9 min read](https://groas.com/post/real-estate-google-ads-lead-quality-case-study-qualified-appointments) [Written by Alexander Perelman](https://groas.com/post/real-estate-google-ads-lead-quality-case-study-qualified-appointments) * ## [How To Set Target CPA And Target ROAS In Google Ads: A 5-Step Framework That Actually Works](https://groas.com/post/how-to-set-target-cpa-target-roas-google-ads-framework) [June 22, 2026 • 13 min read](https://groas.com/post/how-to-set-target-cpa-target-roas-google-ads-framework) [Written by Alexander Perelman](https://groas.com/post/how-to-set-target-cpa-target-roas-google-ads-framework) * ## [How A Regional Law Firm Cut CPL By 44% By Rebuilding Google Ads Around Case Quality Signals](https://groas.com/post/law-firm-google-ads-cpl-case-quality-signals-rebuild-case-study) [June 22, 2026 • 12 min read](https://groas.com/post/law-firm-google-ads-cpl-case-quality-signals-rebuild-case-study) [Written by Alexander Perelman](https://groas.com/post/law-firm-google-ads-cpl-case-quality-signals-rebuild-case-study) * ## [How An Ecommerce Brand Cut Upper-Funnel CPL By 44% Adding Google Demand Gen Campaigns](https://groas.com/post/ecommerce-google-ads-demand-gen-campaigns-cut-upper-funnel-cpl-44-percent-case-study) [June 22, 2026 • 10 min read](https://groas.com/post/ecommerce-google-ads-demand-gen-campaigns-cut-upper-funnel-cpl-44-percent-case-study) [Written by Alexander Perelman](https://groas.com/post/ecommerce-google-ads-demand-gen-campaigns-cut-upper-funnel-cpl-44-percent-case-study) * ## [How A Regional Real Estate Brokerage Cut CPL By Separating Buyer And Seller Intent In Google Ads](https://groas.com/post/real-estate-google-ads-case-study-buyer-seller-intent-segmentation-cpl-reduction) [June 22, 2026 • 11 min read](https://groas.com/post/real-estate-google-ads-case-study-buyer-seller-intent-segmentation-cpl-reduction) [Written by Alexander Perelman](https://groas.com/post/real-estate-google-ads-case-study-buyer-seller-intent-segmentation-cpl-reduction) * ## [How A Law Firm Cut Google Ads Cost Per Lead In Half With Better Conversion Tracking](https://groas.com/post/law-firm-google-ads-cost-per-lead-conversion-tracking-case-study) [June 22, 2026 • 10 min read](https://groas.com/post/law-firm-google-ads-cost-per-lead-conversion-tracking-case-study) [Written by Alexander Perelman](https://groas.com/post/law-firm-google-ads-cost-per-lead-conversion-tracking-case-study) * ## [Why Brand Campaigns Fail With Performance Max: A Data-Driven Guide](https://groas.com/post/brand-campaigns-fail-performance-max-cannibalization-guide) [June 22, 2026 • 11 min read](https://groas.com/post/brand-campaigns-fail-performance-max-cannibalization-guide) [Written by Alexander Perelman](https://groas.com/post/brand-campaigns-fail-performance-max-cannibalization-guide) * ## [Why Smart Bidding Fails On Small Google Ads Accounts And The Bidding Progression That Fixes It](https://groas.com/post/smart-bidding-fails-small-google-ads-accounts-tcpa-troas-fix) [June 22, 2026 • 12 min read](https://groas.com/post/smart-bidding-fails-small-google-ads-accounts-tcpa-troas-fix) [Written by Alexander Perelman](https://groas.com/post/smart-bidding-fails-small-google-ads-accounts-tcpa-troas-fix) * ## [Performance Max Vs Search Campaigns: Why Search-Only Wins For B2B Lead Gen](https://groas.com/post/performance-max-vs-search-campaigns-b2b-lead-gen-search-only-wins) [June 22, 2026 • 11 min read](https://groas.com/post/performance-max-vs-search-campaigns-b2b-lead-gen-search-only-wins) [Written by Alexander Perelman](https://groas.com/post/performance-max-vs-search-campaigns-b2b-lead-gen-search-only-wins) * ## [Google Ads Target CPA Vs Target ROAS: When Each Smart Bidding Strategy Works And When It Fails](https://groas.com/post/google-ads-target-cpa-vs-target-roas-smart-bidding-strategy-comparison) [June 22, 2026 • 12 min read](https://groas.com/post/google-ads-target-cpa-vs-target-roas-smart-bidding-strategy-comparison) [Written by Alexander Perelman](https://groas.com/post/google-ads-target-cpa-vs-target-roas-smart-bidding-strategy-comparison) * ## [How A SaaS Company Fixed Display Remarketing And Cut Wasted Impressions By Half](https://groas.com/post/saas-google-ads-display-remarketing-fix-wasted-impressions-case-study) [June 22, 2026 • 12 min read](https://groas.com/post/saas-google-ads-display-remarketing-fix-wasted-impressions-case-study) [Written by Alexander Perelman](https://groas.com/post/saas-google-ads-display-remarketing-fix-wasted-impressions-case-study) * ## [How An Ecommerce Brand Raised Its Google Ads Target ROAS And Unlocked Revenue Growth](https://groas.com/post/ecommerce-google-ads-target-roas-too-high-ceiling-effect-revenue-growth) [June 22, 2026 • 11 min read](https://groas.com/post/ecommerce-google-ads-target-roas-too-high-ceiling-effect-revenue-growth) [Written by Alexander Perelman](https://groas.com/post/ecommerce-google-ads-target-roas-too-high-ceiling-effect-revenue-growth) * ## [How A Google Ads Account For Real Estate Investors Fixed Lead Quality With Offline Conversions](https://groas.com/post/google-ads-real-estate-investors-lead-quality-offline-conversions-case-study) [June 22, 2026 • 11 min read](https://groas.com/post/google-ads-real-estate-investors-lead-quality-offline-conversions-case-study) [Written by Alexander Perelman](https://groas.com/post/google-ads-real-estate-investors-lead-quality-offline-conversions-case-study) * ## [Today In Google Ads: June 22, 2026](https://groas.com/post/today-in-google-ads-june-22-2026) [June 22, 2026 • 5 min read](https://groas.com/post/today-in-google-ads-june-22-2026) [Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-june-22-2026) * ## [How To Scale Google Ads Agency Operations Across 20 Plus Client Accounts](https://groas.com/post/scale-google-ads-agency-operations-20-plus-client-accounts) [June 21, 2026 • 13 min read](https://groas.com/post/scale-google-ads-agency-operations-20-plus-client-accounts) [Written by Alexander Perelman](https://groas.com/post/scale-google-ads-agency-operations-20-plus-client-accounts) * ## [How A Multi-Location Dental Group Cut Cost Per Patient By 38% With Appointment-Level Google Ads](https://groas.com/post/multi-location-dental-google-ads-cost-per-patient-appointment-tracking-case-study) [June 21, 2026 • 12 min read](https://groas.com/post/multi-location-dental-google-ads-cost-per-patient-appointment-tracking-case-study) [Written by Alexander Perelman](https://groas.com/post/multi-location-dental-google-ads-cost-per-patient-appointment-tracking-case-study) * ## [How A Multi-Location Dental Group Cut Cost Per New Patient With A Location-First Google Ads Rebuild](https://groas.com/post/multi-location-dental-google-ads-lower-cpl-location-first-rebuild-case-study) [June 21, 2026 • 11 min read](https://groas.com/post/multi-location-dental-google-ads-lower-cpl-location-first-rebuild-case-study) [Written by Alexander Perelman](https://groas.com/post/multi-location-dental-google-ads-lower-cpl-location-first-rebuild-case-study) * ## [How A B2B SaaS Team Fixed Google Ads Signal Quality And Recovered Pipeline](https://groas.com/post/b2b-saas-google-ads-signal-quality-conversion-tracking-pipeline-recovery) [June 21, 2026 • 11 min read](https://groas.com/post/b2b-saas-google-ads-signal-quality-conversion-tracking-pipeline-recovery) [Written by Alexander Perelman](https://groas.com/post/b2b-saas-google-ads-signal-quality-conversion-tracking-pipeline-recovery) * ## [How To Structure Google Ads For SaaS Pipeline Growth In 2026](https://groas.com/post/saas-google-ads-pipeline-growth-campaign-structure-guide-2026) [June 21, 2026 • 10 min read](https://groas.com/post/saas-google-ads-pipeline-growth-campaign-structure-guide-2026) [Written by Alexander Perelman](https://groas.com/post/saas-google-ads-pipeline-growth-campaign-structure-guide-2026) * ## [7 Ways Google Ads Agencies Scale Without Hiring New Staff](https://groas.com/post/google-ads-agency-scale-without-hiring-execution-engine) [June 21, 2026 • 11 min read](https://groas.com/post/google-ads-agency-scale-without-hiring-execution-engine) [Written by Alexander Perelman](https://groas.com/post/google-ads-agency-scale-without-hiring-execution-engine) * ## [How One SaaS Company Doubled Pipeline With Google Ads Offline Conversion Tracking](https://groas.com/post/saas-google-ads-offline-conversion-tracking-doubled-pipeline-case-study) [June 21, 2026 • 10 min read](https://groas.com/post/saas-google-ads-offline-conversion-tracking-doubled-pipeline-case-study) [Written by Alexander Perelman](https://groas.com/post/saas-google-ads-offline-conversion-tracking-doubled-pipeline-case-study) [Previous](https://groas.com/author/alexander-perelman/page/15)[1](https://groas.com/author/alexander-perelman)…[15](https://groas.com/author/alexander-perelman/page/15)[16](https://groas.com/author/alexander-perelman/page/16)[17](https://groas.com/author/alexander-perelman/page/17)…[57](https://groas.com/author/alexander-perelman/page/57)[Next](https://groas.com/author/alexander-perelman/page/17) ## Structured data ```json 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