--- title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 29)" description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 29 of 57." url: "https://groas.com/author/alexander-perelman/page/29" image: "https://groas.com/og/groas.jpg" --- # Alexander Perelman ![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg) Head Of Product @ groas Ex Goldman Sachs and Ex Stanford Computer Science [LinkedIn](https://www.linkedin.com/in/alexander-433793253/) - [All Blogs](https://groas.com/blog) - [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices) - [AI For Google Ads](https://groas.com/category/ai-for-google-ads) - [Google Ads News](https://groas.com/category/google-ads-news) * [![Two suspended geometric prisms in cool teal and soft gray float symmetrically against a deep slate background, lit from a single directional source with frosted glass surfaces.](https://groas.com/media/blog/3d757253ea5202fa8defec1f7e43e8c65b1345a59e1d3ac9d9721b6f8573768f.jpg)](https://groas.com/post/target-cpa-vs-target-roas-google-ads-how-to-choose) ## [How To Choose Between Target CPA And Target ROAS In Google Ads](https://groas.com/post/target-cpa-vs-target-roas-google-ads-how-to-choose) [May 31, 2026 • 12 min read](https://groas.com/post/target-cpa-vs-target-roas-google-ads-how-to-choose) [Written by Alexander Perelman](https://groas.com/post/target-cpa-vs-target-roas-google-ads-how-to-choose) * [![Abstract 3D illustration of layered translucent planes and flowing data ribbons in cool teal against a deep slate background with soft directional lighting](https://groas.com/media/blog/209e7d825fe0be1e16aa4a7a4dcb800b3b190796b63eef8b3672c64585faa16b.jpg)](https://groas.com/post/google-ads-strategies-dentists-patient-bookings) ## [8 Google Ads Strategies For Dentists That Generate More Patient Bookings](https://groas.com/post/google-ads-strategies-dentists-patient-bookings) [May 31, 2026 • 11 min read](https://groas.com/post/google-ads-strategies-dentists-patient-bookings) [Written by Alexander Perelman](https://groas.com/post/google-ads-strategies-dentists-patient-bookings) * [![Layered translucent architectural planes rising from a dark slate surface, lit from above by a single warm amber light source, with soft atmospheric depth.](https://groas.com/media/blog/13f4ba6efd6f28d9dbc90300e5ca134b2629f16f8af256ed4d98cd31ec249f04.jpg)](https://groas.com/post/b2b-saas-google-ads-pipeline-attribution-case-study-conversion-tracking-fix) ## [How A B2B SaaS Team Fixed Google Ads Attribution And Recovered Pipeline Quality](https://groas.com/post/b2b-saas-google-ads-pipeline-attribution-case-study-conversion-tracking-fix) [May 31, 2026 • 10 min read](https://groas.com/post/b2b-saas-google-ads-pipeline-attribution-case-study-conversion-tracking-fix) [Written by Alexander Perelman](https://groas.com/post/b2b-saas-google-ads-pipeline-attribution-case-study-conversion-tracking-fix) * [![Abstract 3D illustration of concentric radial rings branching into separate orbiting nodes, rendered in cool teal against a deep slate background with soft directional lighting.](https://groas.com/media/blog/ff542ead15fc7fd2785c48eae9dc52be72f8dd72fe7a2395a12cc86c0f7bd149.jpg)](https://groas.com/post/multi-location-google-ads-strategy-campaign-structure-scaling-guide) ## [Multi-Location Google Ads Strategy: The Complete Setup And Scaling Guide](https://groas.com/post/multi-location-google-ads-strategy-campaign-structure-scaling-guide) [May 31, 2026 • 12 min read](https://groas.com/post/multi-location-google-ads-strategy-campaign-structure-scaling-guide) [Written by Alexander Perelman](https://groas.com/post/multi-location-google-ads-strategy-campaign-structure-scaling-guide) * [![3D editorial illustration of layered architectural forms rising from a topographic surface, accented in muted gold, against a deep slate background with soft directional light](https://groas.com/media/blog/0df050c3694a543369f7507880c8db6d5eeb1f4af577f9c1f62a05cf171b502f.jpg)](https://groas.com/post/b2b-saas-google-ads-conversion-tracking-fix-doubled-pipeline-case-study) ## [How A B2B SaaS Team Fixed Their Google Ads Conversion Tracking And Doubled Pipeline](https://groas.com/post/b2b-saas-google-ads-conversion-tracking-fix-doubled-pipeline-case-study) [May 31, 2026 • 10 min read](https://groas.com/post/b2b-saas-google-ads-conversion-tracking-fix-doubled-pipeline-case-study) [Written by Alexander Perelman](https://groas.com/post/b2b-saas-google-ads-conversion-tracking-fix-doubled-pipeline-case-study) * [![Abstract layered architectural forms in warm amber tones rise from a dark slate surface, lit by a single soft directional light source with frosted glass material treatment.](https://groas.com/media/blog/eb8a1566ea731b205a99782e214f9220adbe19ff7209ab955eed862fabae4696.jpg)](https://groas.com/post/b2b-saas-google-ads-attribution-fix-cut-cost-per-demo-case-study) ## [How A B2B SaaS Team Fixed Attribution First And Cut Cost Per Demo By 35 Percent](https://groas.com/post/b2b-saas-google-ads-attribution-fix-cut-cost-per-demo-case-study) [May 31, 2026 • 10 min read](https://groas.com/post/b2b-saas-google-ads-attribution-fix-cut-cost-per-demo-case-study) [Written by Alexander Perelman](https://groas.com/post/b2b-saas-google-ads-attribution-fix-cut-cost-per-demo-case-study) * [![Abstract 3D illustration of cracked layered translucent planes with electric blue accent light against deep slate background](https://groas.com/media/blog/9088d10c15f842cf341a5d42130c4deee7590d89a6ae149cb439c8b6f9502450.jpg)](https://groas.com/post/google-ads-agency-client-retention-mistakes-how-to-fix) ## [7 Google Ads Agency Client Retention Mistakes (And How To Fix Them)](https://groas.com/post/google-ads-agency-client-retention-mistakes-how-to-fix) [May 31, 2026 • 11 min read](https://groas.com/post/google-ads-agency-client-retention-mistakes-how-to-fix) [Written by Alexander Perelman](https://groas.com/post/google-ads-agency-client-retention-mistakes-how-to-fix) * [![Abstract 3D illustration of a fractured geometric network of nodes and light-pulse connectors on a deep slate background, accented in electric blue.](https://groas.com/media/blog/e2a1e0e4f8e853318faf356332884316f79f189342000f2f044f48727eded26f.jpg)](https://groas.com/post/google-ads-agency-scaling-problems-without-execution-engine) ## [7 Scaling Problems Google Ads Agencies Face Without An Execution Engine](https://groas.com/post/google-ads-agency-scaling-problems-without-execution-engine) [May 31, 2026 • 11 min read](https://groas.com/post/google-ads-agency-scaling-problems-without-execution-engine) [Written by Alexander Perelman](https://groas.com/post/google-ads-agency-scaling-problems-without-execution-engine) * [![Abstract 3D illustration of stacked translucent planes rising in tiers against a deep slate background, lit with warm amber light from a single directional source](https://groas.com/media/blog/9c6c09f805923fa301e904077458ebc5c71de857326b3999c8071e5af393a6a0.jpg)](https://groas.com/post/scale-google-ads-agency-without-killing-margins) ## [7 Ways To Scale Your Google Ads Agency Without Killing Your Margins](https://groas.com/post/scale-google-ads-agency-without-killing-margins) [May 31, 2026 • 11 min read](https://groas.com/post/scale-google-ads-agency-without-killing-margins) [Written by Alexander Perelman](https://groas.com/post/scale-google-ads-agency-without-killing-margins) * [![Abstract 3D editorial illustration of connected nodes with electric blue light pulses on deep slate background, representing AI-driven conversational ad intelligence.](https://groas.com/media/blog/a322756aa9c5953097a3e26056ba8149e5065c729cd366f547f0106d852a1eae.jpg)](https://groas.com/post/today-in-google-ads-may-31-2026) ## [Today In Google Ads: May 31, 2026 - Google launches Gemini-powered conversational ad formats for A...](https://groas.com/post/today-in-google-ads-may-31-2026) [May 31, 2026 • 6 min read](https://groas.com/post/today-in-google-ads-may-31-2026) [Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-may-31-2026) * [![Two suspended translucent geometric prisms facing each other on a near-black background, one dimly lit and one sharply lit in electric blue, soft directional light](https://groas.com/media/blog/64dad045b3d33922106870cef22e17ac0a4dbe6237ef9800ed128ca4ac3bbc40.jpg)](https://groas.com/post/wordstream-alternative-2026-smart-bidding-performance-max) ## [WordStream Vs Smart Bidding: Why Manual Optimization Tools No Longer Compete With AI-Native Execution In 2026](https://groas.com/post/wordstream-alternative-2026-smart-bidding-performance-max) [May 30, 2026 • 11 min read](https://groas.com/post/wordstream-alternative-2026-smart-bidding-performance-max) [Written by Alexander Perelman](https://groas.com/post/wordstream-alternative-2026-smart-bidding-performance-max) * [![Three suspended geometric prisms in layered formation, lit by cool electric blue accent light, floating against a deep slate background with soft atmospheric depth.](https://groas.com/media/blog/f952526c595136d178d11ce1fdc30911f1d6a7dccdcb28b38915cf87e18e18cb.jpg)](https://groas.com/post/directive-consulting-vs-klientboost-vs-groas-google-ads-comparison-2026) ## [Directive Vs. KlientBoost Vs. groas: Which Google Ads Service Wins For Serious Advertisers In 2026](https://groas.com/post/directive-consulting-vs-klientboost-vs-groas-google-ads-comparison-2026) [May 30, 2026 • 12 min read](https://groas.com/post/directive-consulting-vs-klientboost-vs-groas-google-ads-comparison-2026) [Written by Alexander Perelman](https://groas.com/post/directive-consulting-vs-klientboost-vs-groas-google-ads-comparison-2026) * [![Editorial illustration of layered translucent planes and flowing data ribbons in electric blue against a deep slate background, representing ecommerce campaign architecture.](https://groas.com/media/blog/d6bd048bb57e3906585486401dd0d4fa2764e8f93fceba40b1f33556eb1989f2.jpg)](https://groas.com/post/google-ads-strategies-ecommerce-drive-revenue-2026) ## [8 Google Ads Strategies For Ecommerce Brands That Actually Drive Revenue In 2026](https://groas.com/post/google-ads-strategies-ecommerce-drive-revenue-2026) [May 30, 2026 • 12 min read](https://groas.com/post/google-ads-strategies-ecommerce-drive-revenue-2026) [Written by Alexander Perelman](https://groas.com/post/google-ads-strategies-ecommerce-drive-revenue-2026) * [![Flowing data ribbons in deep amber curl upward through a near-black slate space, trails of light particles rising in a controlled 16:9 editorial illustration.](https://groas.com/media/blog/c4b374611964efe42bdd30b62f490c69a73023eb5dbb3fc922c2732c576d3cc8.jpg)](https://groas.com/post/how-to-scale-google-ads-budget-without-losing-performance) ## [How To Scale Google Ads From $5K To $50K Per Month Without Breaking Performance](https://groas.com/post/how-to-scale-google-ads-budget-without-losing-performance) [May 30, 2026 • 12 min read](https://groas.com/post/how-to-scale-google-ads-budget-without-losing-performance) [Written by Alexander Perelman](https://groas.com/post/how-to-scale-google-ads-budget-without-losing-performance) * [![Layered translucent architectural platforms rising from a dark slate surface, lit by warm amber light from a single directional source, with topographic depth fading into shadow](https://groas.com/media/blog/a4887de4a86dc154785e9e3bb0034c3d56e7dcad7e4a8f749adedce9f0fe479b.jpg)](https://groas.com/post/ecommerce-google-ads-roas-recovery-done-with-you-case-study) ## [How A DTC Ecommerce Brand Stopped Micromanaging Google Ads And Doubled Purchase Revenue](https://groas.com/post/ecommerce-google-ads-roas-recovery-done-with-you-case-study) [May 30, 2026 • 10 min read](https://groas.com/post/ecommerce-google-ads-roas-recovery-done-with-you-case-study) [Written by Alexander Perelman](https://groas.com/post/ecommerce-google-ads-roas-recovery-done-with-you-case-study) * [![Editorial illustration of a layered topographic landscape in deep amber tones rising from a dark slate background, with structured geometric tiers and soft volumetric light](https://groas.com/media/blog/130b95149383d419c3b344b474bd97238f27cb59514f1aa57e193f784be26007.jpg)](https://groas.com/post/real-estate-agency-cut-cost-per-lead-google-ads-structural-fixes-case-study) ## [How A Real Estate Agency Cut Cost Per Lead By Fixing The Structural Problems Most Google Ads Accounts Ignore](https://groas.com/post/real-estate-agency-cut-cost-per-lead-google-ads-structural-fixes-case-study) [May 30, 2026 • 12 min read](https://groas.com/post/real-estate-agency-cut-cost-per-lead-google-ads-structural-fixes-case-study) [Written by Alexander Perelman](https://groas.com/post/real-estate-agency-cut-cost-per-lead-google-ads-structural-fixes-case-study) * [![Editorial illustration of layered translucent planes and flowing data ribbons in electric blue against a deep slate background, with geometric grid structures in soft 3D relief](https://groas.com/media/blog/18fe18ce4e226f1466f362391dcb1602dfcd3bbecc71abb7947a32e353b22ac1.jpg)](https://groas.com/post/google-shopping-ads-strategy-2026-standard-shopping-performance-max-feed-optimization) ## [Google Shopping Ads Strategy 2026: Standard Shopping, Performance Max, And Feed Optimization](https://groas.com/post/google-shopping-ads-strategy-2026-standard-shopping-performance-max-feed-optimization) [May 30, 2026 • 11 min read](https://groas.com/post/google-shopping-ads-strategy-2026-standard-shopping-performance-max-feed-optimization) [Written by Alexander Perelman](https://groas.com/post/google-shopping-ads-strategy-2026-standard-shopping-performance-max-feed-optimization) * [![Abstract 3D editorial illustration of a topographic gridded landscape with a cracked plateau surface in electric blue against a deep slate background](https://groas.com/media/blog/210d88c3fa9261ab807abc879ce61d3210be2056f9d6a380a84d85c196910ba9.jpg)](https://groas.com/post/why-scaling-google-ads-budget-does-not-scale-revenue) ## [Why Scaling Your Google Ads Budget Does Not Scale Your Revenue (And What Actually Does)](https://groas.com/post/why-scaling-google-ads-budget-does-not-scale-revenue) [May 30, 2026 • 12 min read](https://groas.com/post/why-scaling-google-ads-budget-does-not-scale-revenue) [Written by Alexander Perelman](https://groas.com/post/why-scaling-google-ads-budget-does-not-scale-revenue) * [![Editorial illustration of glowing cool teal data ribbons flowing through layered translucent planes on a deep slate background, soft directional light, 3D rendered.](https://groas.com/media/blog/2dbf2f984391ad30bcdbb008742e56f1d82f3f26ff3e3658c1879beb33d220c1.jpg)](https://groas.com/post/google-demand-gen-campaigns-complete-2026-guide) ## [Google Demand Gen Campaigns: The Complete 2026 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data ribbons in deep amber against a deep slate background, centered composition with soft directional lighting](https://groas.com/media/blog/2d8787b4340b9983c7630ed00bc33ba0affaf2ba23965a94499c217fd0588839.jpg)](https://groas.com/post/google-ads-mistakes-ecommerce-brands-shopping-feed-pmax-roas-fixes) ## [8 Google Ads Mistakes Ecommerce Brands Keep Making (And How To Fix Each One)](https://groas.com/post/google-ads-mistakes-ecommerce-brands-shopping-feed-pmax-roas-fixes) [May 30, 2026 • 12 min read](https://groas.com/post/google-ads-mistakes-ecommerce-brands-shopping-feed-pmax-roas-fixes) [Written by Alexander Perelman](https://groas.com/post/google-ads-mistakes-ecommerce-brands-shopping-feed-pmax-roas-fixes) * [![Abstract layered architectural tiers rise from a deep slate surface, lit by warm amber light, with flowing data ribbons weaving upward through translucent frosted-glass 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