--- title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 31)" description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 31 of 57." url: "https://groas.com/author/alexander-perelman/page/31" image: "https://groas.com/og/groas.jpg" --- # Alexander Perelman ![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg) Head Of Product @ groas Ex Goldman Sachs and Ex Stanford Computer Science [LinkedIn](https://www.linkedin.com/in/alexander-433793253/) - [All Blogs](https://groas.com/blog) - [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices) - [AI For Google Ads](https://groas.com/category/ai-for-google-ads) - [Google Ads News](https://groas.com/category/google-ads-news) * [![Abstract 3D editorial illustration of glowing muted gold data ribbons flowing through layered translucent planes on a deep slate background, lit by a single soft directional light source.](https://groas.com/media/blog/9123e184fc247169a4586673f38745ea71f346ef2781b7c78d345c9d53b53d84.jpg)](https://groas.com/post/how-to-calculate-target-roas-google-ads-step-by-step-framework) ## [How To Calculate Your Target ROAS In Google Ads: A Step-By-Step Framework](https://groas.com/post/how-to-calculate-target-roas-google-ads-step-by-step-framework) [May 29, 2026 • 12 min read](https://groas.com/post/how-to-calculate-target-roas-google-ads-step-by-step-framework) [Written by Alexander Perelman](https://groas.com/post/how-to-calculate-target-roas-google-ads-step-by-step-framework) * [![Two suspended geometric prisms side by side, one larger, one smaller, lit in electric blue against a deep slate background, casting soft shadows on a smooth surface.](https://groas.com/media/blog/79bc572f89723e1a6a6a1fd975a5741ec2b8106e2a758b8b716e0aafffe3e8c0.jpg)](https://groas.com/post/in-house-google-ads-manager-vs-managed-service-cost-comparison-2026) ## [In-House Google Ads Manager Vs Managed Service: Which Costs Less In 2026](https://groas.com/post/in-house-google-ads-manager-vs-managed-service-cost-comparison-2026) [May 29, 2026 • 11 min read](https://groas.com/post/in-house-google-ads-manager-vs-managed-service-cost-comparison-2026) [Written by Alexander Perelman](https://groas.com/post/in-house-google-ads-manager-vs-managed-service-cost-comparison-2026) * [![Editorial illustration of concentric orbital rings in cool teal hovering over a deep slate surface, soft volumetric haze, single directional light source, clean negative space](https://groas.com/media/blog/247edb2a77ad768bebe1b0397ec7527868f7f5b079318a7ffaa6d98c08f7cb5e.jpg)](https://groas.com/post/today-in-google-ads-may-29-2026) ## [Today In Google Ads: May 29, 2026](https://groas.com/post/today-in-google-ads-may-29-2026) [May 29, 2026 • 5 min read](https://groas.com/post/today-in-google-ads-may-29-2026) [Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-may-29-2026) * [![Abstract 3D illustration of flowing electric-blue data ribbons weaving through layered translucent planes on a deep slate background](https://groas.com/media/blog/743444f8de0ed3c864eaa35eeaf1ed43953dc35430be27edd100b4bfcc82863b.jpg)](https://groas.com/post/performance-max-campaign-strategy-2026-execution-guide) ## [Performance Max Campaign Strategy: A Complete 2026 Execution Guide By Management Model](https://groas.com/post/performance-max-campaign-strategy-2026-execution-guide) [May 29, 2026 • 12 min read](https://groas.com/post/performance-max-campaign-strategy-2026-execution-guide) [Written by Alexander Perelman](https://groas.com/post/performance-max-campaign-strategy-2026-execution-guide) * [![Editorial illustration of glowing muted gold data ribbons flowing through layered translucent planes on a deep slate background, with soft directional lighting](https://groas.com/media/blog/9d7846d2291d87a1d55e43c26701c6f3da11d4419f55326ac1ac65bdbc156d59.jpg)](https://groas.com/post/google-ads-shopping-feed-optimization-merchant-center-guide) ## [How To Optimize Your Google Shopping Feed For Better Campaign Performance](https://groas.com/post/google-ads-shopping-feed-optimization-merchant-center-guide) [May 29, 2026 • 12 min read](https://groas.com/post/google-ads-shopping-feed-optimization-merchant-center-guide) [Written by Alexander Perelman](https://groas.com/post/google-ads-shopping-feed-optimization-merchant-center-guide) * [![Abstract 3D illustration of layered translucent planes stacked and offset in cool teal against a deep slate background, lit from a single left-side source.](https://groas.com/media/blog/f8cdd24ce52ae0a530c28ba98718ed26e529f96f8bad5bacd5910d7adab16e0c.jpg)](https://groas.com/post/google-ads-agency-plays-stop-losing-clients-to-in-house-teams) ## [8 Google Ads Agency Plays To Stop Losing Clients To In-House Teams](https://groas.com/post/google-ads-agency-plays-stop-losing-clients-to-in-house-teams) [May 29, 2026 • 11 min read](https://groas.com/post/google-ads-agency-plays-stop-losing-clients-to-in-house-teams) [Written by Alexander Perelman](https://groas.com/post/google-ads-agency-plays-stop-losing-clients-to-in-house-teams) * [![Three layered translucent planes floating against a deep slate background, lit by a single cool teal light source with soft volumetric depth](https://groas.com/media/blog/b3f5221ec75ed2189b82702777bfc70eebec4a36224b747b546401127281e595.jpg)](https://groas.com/post/performance-max-google-ads-strategy-guide-diy-dwy-dfy) ## [Performance Max Strategy Guide: DIY, Done-With-You, And Done-For-You Approaches](https://groas.com/post/performance-max-google-ads-strategy-guide-diy-dwy-dfy) [May 29, 2026 • 12 min read](https://groas.com/post/performance-max-google-ads-strategy-guide-diy-dwy-dfy) [Written by Alexander Perelman](https://groas.com/post/performance-max-google-ads-strategy-guide-diy-dwy-dfy) * [![Abstract 3D editorial illustration: a glowing electric-blue geometric prism suspended above a dark slate surface, surrounded by faint concentric rings, soft directional light.](https://groas.com/media/blog/5804f0d3bc7194ed3a8fc73c9d5b2c6bba0a6a2a0ae6d3caa7d5fe8b7c36d187.jpg)](https://groas.com/post/smart-bidding-limitations-human-layer-google-ads) ## [Why Smart Bidding Alone Fails: The Human Layer Google Ads Will Not Admit](https://groas.com/post/smart-bidding-limitations-human-layer-google-ads) [May 29, 2026 • 10 min read](https://groas.com/post/smart-bidding-limitations-human-layer-google-ads) [Written by Alexander Perelman](https://groas.com/post/smart-bidding-limitations-human-layer-google-ads) * [![A small glowing sphere trapped beneath stacked translucent planes, lit by a single cool teal light source against a deep slate background.](https://groas.com/media/blog/5a0d7b4568cdb41c02b3259cd542bfe90a7ad4a36fb5ebaf3ecfa0f7dfef20ae.jpg)](https://groas.com/post/google-ads-freelancer-cant-scale-7-signs-upgrade-managed-service) ## [7 Signs Your Google Ads Freelancer Can't Scale With Your Business](https://groas.com/post/google-ads-freelancer-cant-scale-7-signs-upgrade-managed-service) [May 29, 2026 • 11 min read](https://groas.com/post/google-ads-freelancer-cant-scale-7-signs-upgrade-managed-service) [Written by Alexander Perelman](https://groas.com/post/google-ads-freelancer-cant-scale-7-signs-upgrade-managed-service) * [![Abstract 3D editorial illustration of a layered architectural form rising from a topographic landscape in muted gold tones against a deep slate background](https://groas.com/media/blog/22c34013fa8b4d96f68fb4a3df6f4ccfa05636625aee59a4c00c3d7ab3049933.jpg)](https://groas.com/post/agency-scaled-google-ads-without-hiring-groas-diy-engine-case-study-2bc73) ## [How A Google Ads Agency Scaled Without Hiring Account Managers](https://groas.com/post/agency-scaled-google-ads-without-hiring-groas-diy-engine-case-study-2bc73) [May 29, 2026 • 11 min read](https://groas.com/post/agency-scaled-google-ads-without-hiring-groas-diy-engine-case-study-2bc73) [Written by Alexander Perelman](https://groas.com/post/agency-scaled-google-ads-without-hiring-groas-diy-engine-case-study-2bc73) * [![Editorial illustration of glowing muted gold data ribbons flowing through a layered geometric structure against a deep slate background with soft directional light.](https://groas.com/media/blog/860e9b5c5471ea65ef00221009dfdbfa701213b4e2a0cc2db22e695e45347c02.jpg)](https://groas.com/post/how-to-run-performance-max-campaigns-setup-guide-pmax-best-practices-2026) ## [How To Run Performance Max Campaigns That Actually Convert: A 7-Step Execution Guide For Every Account Type](https://groas.com/post/how-to-run-performance-max-campaigns-setup-guide-pmax-best-practices-2026) [May 29, 2026 • 12 min read](https://groas.com/post/how-to-run-performance-max-campaigns-setup-guide-pmax-best-practices-2026) [Written by Alexander Perelman](https://groas.com/post/how-to-run-performance-max-campaigns-setup-guide-pmax-best-practices-2026) * [![Abstract 3D illustration of a topographic gridded surface with a glowing electric blue peak plateauing mid-rise, on a deep slate background with soft directional lighting.](https://groas.com/media/blog/a59d722ff3158cc09ffd82a9a1af3b8de0f7cc83d25aff36585274551fe37574.jpg)](https://groas.com/post/6-signs-google-ads-hit-ceiling-how-to-scale-past-it) ## [6 Signs Your Google Ads Setup Has Hit Its Ceiling And How To Scale Past It](https://groas.com/post/6-signs-google-ads-hit-ceiling-how-to-scale-past-it) [May 29, 2026 • 12 min read](https://groas.com/post/6-signs-google-ads-hit-ceiling-how-to-scale-past-it) [Written by Alexander Perelman](https://groas.com/post/6-signs-google-ads-hit-ceiling-how-to-scale-past-it) * [![Editorial illustration of a layered architectural form rising from a dark slate surface, lit in deep amber, with soft volumetric haze and smooth polymer textures](https://groas.com/media/blog/e3031bf6f684295a4dbe0eba64d44aa60d14ddd693a5e320cfa44eb415a02f5e.jpg)](https://groas.com/post/when-founder-should-stop-running-google-ads-hire-fully-managed) ## [How A Founder Knew It Was Time To Hire Google Ads Management](https://groas.com/post/when-founder-should-stop-running-google-ads-hire-fully-managed) [May 29, 2026 • 11 min read](https://groas.com/post/when-founder-should-stop-running-google-ads-hire-fully-managed) [Written by Alexander Perelman](https://groas.com/post/when-founder-should-stop-running-google-ads-hire-fully-managed) * [![Abstract 3D editorial illustration of layered translucent planes unfolding in sequence against a deep slate background, lit with a soft muted gold accent light from one side.](https://groas.com/media/blog/ad5c80607a032435d41aee8b537d1fccb91bff3e7768b44a954751f91221daf8.jpg)](https://groas.com/post/google-ads-onboarding-process-first-30-days-management) ## [Google Ads Onboarding Process: What Happens In Your First 30 Days](https://groas.com/post/google-ads-onboarding-process-first-30-days-management) [May 29, 2026 • 11 min read](https://groas.com/post/google-ads-onboarding-process-first-30-days-management) [Written by Alexander Perelman](https://groas.com/post/google-ads-onboarding-process-first-30-days-management) * [![Stacked translucent geometric planes in cool teal against deep slate background, lit from one side with soft directional light, frosted glass surfaces](https://groas.com/media/blog/0fecc461b66729e618b5c13c5e2666b21c9312b9eb1ccef4c211de85ed382896.jpg)](https://groas.com/post/google-ads-agency-retainer-value-what-you-actually-get) ## [Why Your Google Ads Agency Retainer Is Not Built For Performance](https://groas.com/post/google-ads-agency-retainer-value-what-you-actually-get) [May 29, 2026 • 10 min read](https://groas.com/post/google-ads-agency-retainer-value-what-you-actually-get) [Written by Alexander Perelman](https://groas.com/post/google-ads-agency-retainer-value-what-you-actually-get) * [![Three layered translucent planes suspended in deep slate space, glowing with electric blue light along their edges, each slightly offset from the next.](https://groas.com/media/blog/0a8c24aaa0805c9867c4f088926206926e1c788ce3e808fd713a5ed73ebcd198.jpg)](https://groas.com/post/performance-max-strategy-guide-agency-in-house-managed-service) ## [Performance Max Strategy Guide: Agency, In-House, And Managed Service Approaches](https://groas.com/post/performance-max-strategy-guide-agency-in-house-managed-service) [May 29, 2026 • 12 min read](https://groas.com/post/performance-max-strategy-guide-agency-in-house-managed-service) [Written by Alexander Perelman](https://groas.com/post/performance-max-strategy-guide-agency-in-house-managed-service) * [![Two suspended geometric prisms facing each other on a deep slate background, lit from one side in cool teal, with layered translucent planes between them](https://groas.com/media/blog/7c2f5bc8871148c934e608bff7bd3fa801fbeed50f10ee684bd0ed6dbbd91f7c.jpg)](https://groas.com/post/in-house-google-ads-manager-vs-managed-service-which-is-right-for-you) ## [In-House Google Ads Manager Vs Managed Service: Which Is Right For You](https://groas.com/post/in-house-google-ads-manager-vs-managed-service-which-is-right-for-you) [May 29, 2026 • 12 min read](https://groas.com/post/in-house-google-ads-manager-vs-managed-service-which-is-right-for-you) [Written by Alexander Perelman](https://groas.com/post/in-house-google-ads-manager-vs-managed-service-which-is-right-for-you) * [![Three layered translucent planes suspended in deep slate space, each lit by a single electric blue directional light, floating geometric forms with frosted glass surfaces](https://groas.com/media/blog/af7fb5cf0b1c8c7739311f37be4681c55ff328626b6183674bad83a569a17b38.jpg)](https://groas.com/post/performance-max-campaign-mistakes-by-account-management-model) ## [7 Performance Max Campaign Mistakes By Account Management Model](https://groas.com/post/performance-max-campaign-mistakes-by-account-management-model) [May 29, 2026 • 12 min read](https://groas.com/post/performance-max-campaign-mistakes-by-account-management-model) [Written by Alexander Perelman](https://groas.com/post/performance-max-campaign-mistakes-by-account-management-model) * [![Abstract 3D illustration of flowing data ribbons curving upward along a stepped geometric surface, lit in deep amber against a near-black slate background.](https://groas.com/media/blog/6993b9c7982f6961f190f8cbb1a4623d13389d9d4be02e3e2f972fa5a11b954d.jpg)](https://groas.com/post/how-to-scale-google-ads-in-house-team-ceiling) ## [How To Scale Google Ads When Your In-House Team Has Hit Its Ceiling](https://groas.com/post/how-to-scale-google-ads-in-house-team-ceiling) [May 29, 2026 • 11 min read](https://groas.com/post/how-to-scale-google-ads-in-house-team-ceiling) [Written by Alexander Perelman](https://groas.com/post/how-to-scale-google-ads-in-house-team-ceiling) * [![Abstract 3D editorial illustration of concentric rings with soft teal accent light on a deep slate background, radiating from a smooth frosted-glass central sphere](https://groas.com/media/blog/663c61ac9b3bdb396ea9222cab81e49104edad733ae1bb20f1758eb01a7edca2.jpg)](https://groas.com/post/7-signs-google-ads-account-healthy-account-health-check) ## [7 Signs Your Google Ads Account Is Actually Healthy](https://groas.com/post/7-signs-google-ads-account-healthy-account-health-check) [May 29, 2026 • 11 min read](https://groas.com/post/7-signs-google-ads-account-healthy-account-health-check) [Written by Alexander Perelman](https://groas.com/post/7-signs-google-ads-account-healthy-account-health-check) * [![Editorial illustration of a lone geometric prism with electric blue light against deep slate background, surrounded by quiet negative space suggesting scale and limitation.](https://groas.com/media/blog/4df1b6cc67ae152ac2116146b1a38e55c90623659cd7697309d7d1b95b77f8c2.jpg)](https://groas.com/post/why-manual-google-ads-management-fails-at-scale) ## [Why Manual Google Ads Management Fails At Scale](https://groas.com/post/why-manual-google-ads-management-fails-at-scale) [May 28, 2026 • 11 min read](https://groas.com/post/why-manual-google-ads-management-fails-at-scale) [Written by Alexander Perelman](https://groas.com/post/why-manual-google-ads-management-fails-at-scale) * [![Connected nodes with electric blue light pulses on deep slate background, abstract network of geometric spheres linked by glowing trails, 3D editorial illustration](https://groas.com/media/blog/45b61e18b4bb85996d6f9ea75ac57fe6679044bfc155de6b47a267a9ded8156a.jpg)](https://groas.com/post/google-ads-agency-automation-software-7-signs-you-need-it) ## [7 Signs Your Google Ads Agency Needs Automation Software](https://groas.com/post/google-ads-agency-automation-software-7-signs-you-need-it) [May 28, 2026 • 12 min read](https://groas.com/post/google-ads-agency-automation-software-7-signs-you-need-it) [Written by Alexander Perelman](https://groas.com/post/google-ads-agency-automation-software-7-signs-you-need-it) * [![Three suspended geometric prisms in cool teal light, layered and offset against a deep slate background, soft directional glow, clean negative space](https://groas.com/media/blog/d0f4a09bdbc5dd99ff95d4a3966327eabfb8f0d438bccac977b02804211c0bae.jpg)](https://groas.com/post/optmyzr-vs-adalysis-vs-groas-best-google-ads-management-for-agencies-2026) ## 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