--- title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 42)" description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 42 of 57." url: "https://groas.com/author/alexander-perelman/page/42" image: "https://groas.com/og/groas.jpg" --- # Alexander Perelman ![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg) Head Of Product @ groas Ex Goldman Sachs and Ex Stanford Computer Science [LinkedIn](https://www.linkedin.com/in/alexander-433793253/) - [All Blogs](https://groas.com/blog) - [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices) - [AI For Google Ads](https://groas.com/category/ai-for-google-ads) - [Google Ads News](https://groas.com/category/google-ads-news) * [![A bold editorial illustration showing one dominant figure elevated above a lineup of smaller competitors, symbolizing clear superiority in an AI Google Ads tool comparison.](https://groas.com/media/blog/811ee047519e1edb936c54a463e6e200ce7ecd017712c31fcbcad54b38053696.jpg)](https://groas.com/post/groas-vs-ryze-ai-vs-madgicx-vs-lunio-vs-opteo-2026-ai-google-ads-tools-ranked) ## [groas Vs. Ryze AI Vs. Madgicx Vs. Lunio Vs. Opteo In 2026: Every AI Google Ads Tool Honestly Ranked](https://groas.com/post/groas-vs-ryze-ai-vs-madgicx-vs-lunio-vs-opteo-2026-ai-google-ads-tools-ranked) [May 2, 2026 • 12 min read](https://groas.com/post/groas-vs-ryze-ai-vs-madgicx-vs-lunio-vs-opteo-2026-ai-google-ads-tools-ranked) [Written by Alexander Perelman](https://groas.com/post/groas-vs-ryze-ai-vs-madgicx-vs-lunio-vs-opteo-2026-ai-google-ads-tools-ranked) * [![Two diverging paths in a sleek control room: one leading to a static dashboard screen, the other to a dynamic AI-human partnership in action](https://groas.com/media/blog/9d9ea1ea2773fdd695b30c5870520fb86967e44b4bda866872195265edcfc79c.jpg)](https://groas.com/post/madgicx-vs-groas-2026-meta-first-ai-tool-vs-autonomous-google-ads-management) ## [Madgicx Vs. groas In 2026: Why A Meta-First AI Tool Falls Short Of True Google Ads Autonomy](https://groas.com/post/madgicx-vs-groas-2026-meta-first-ai-tool-vs-autonomous-google-ads-management) [May 2, 2026 • 11 min read](https://groas.com/post/madgicx-vs-groas-2026-meta-first-ai-tool-vs-autonomous-google-ads-management) [Written by Alexander Perelman](https://groas.com/post/madgicx-vs-groas-2026-meta-first-ai-tool-vs-autonomous-google-ads-management) * [![A single illuminated path diverging from multiple dimly lit routes on a dark surface, symbolizing choosing the best Google Ads management alternative](https://groas.com/media/blog/87e383e9eceda6699b2e7735e77d572b55554f30e25ba7174695c2110cd852e2.jpg)](https://groas.com/post/best-madgicx-alternatives-2026-google-ads-management-ranked) ## [The 6 Best Madgicx Alternatives In 2026: Which AI Advertising Tool Actually Manages Your Google Ads?](https://groas.com/post/best-madgicx-alternatives-2026-google-ads-management-ranked) [May 2, 2026 • 12 min read](https://groas.com/post/best-madgicx-alternatives-2026-google-ads-management-ranked) [Written by Alexander Perelman](https://groas.com/post/best-madgicx-alternatives-2026-google-ads-management-ranked) * [![Three distinct pathways converge toward a single illuminated goal, representing a comparison of three AI Google Ads management approaches in 2026.](https://groas.com/media/blog/093a28dc4e0c464901f33355ed52a8290be56d298d7e9e45938bc6253274ebee.jpg)](https://groas.com/post/mai-co-vs-madgicx-vs-groas-2026-ai-google-ads-platform-comparison) ## [Mai.co Vs. Madgicx Vs. groas In 2026: Which AI Google Ads Platform Is Actually Autonomous?](https://groas.com/post/mai-co-vs-madgicx-vs-groas-2026-ai-google-ads-platform-comparison) [May 2, 2026 • 11 min read](https://groas.com/post/mai-co-vs-madgicx-vs-groas-2026-ai-google-ads-platform-comparison) [Written by Alexander Perelman](https://groas.com/post/mai-co-vs-madgicx-vs-groas-2026-ai-google-ads-platform-comparison) * [![Abstract editorial illustration of a SaaS pipeline funnel with geometric data flows and optimization nodes on a dark high-contrast background](https://groas.com/media/blog/127db4cf6ad50afbe6ece0f1fbcd932b1b7329b31226040f1343715c5cd3a5a0.jpg)](https://groas.com/post/google-ads-for-saas-2026-best-practices-campaign-structure-qualified-pipeline) ## [Google Ads For SaaS Companies In 2026: Best Practices, Campaign Structure, And How To Actually Drive Qualified Pipeline](https://groas.com/post/google-ads-for-saas-2026-best-practices-campaign-structure-qualified-pipeline) [May 1, 2026 • 12 min read](https://groas.com/post/google-ads-for-saas-2026-best-practices-campaign-structure-qualified-pipeline) [Written by Alexander Perelman](https://groas.com/post/google-ads-for-saas-2026-best-practices-campaign-structure-qualified-pipeline) * [![A single illuminated typewriter key surrounded by dim, fragmented puzzle pieces on a dark surface, symbolizing copy as just one piece of campaign performance.](https://groas.com/media/blog/2123c7f2ac5528f7a67aaa9f2b6c6285299f9ddf0728728890c1c235f4a3a6ae.jpg)](https://groas.com/post/ai-copywriting-agency-google-ads-2026-what-they-offer-cost-full-autonomy-wins) ## [AI Copywriting Agencies For Google Ads In 2026: What They Really Offer, What They Cost, And Why Full Autonomy Wins](https://groas.com/post/ai-copywriting-agency-google-ads-2026-what-they-offer-cost-full-autonomy-wins) [May 1, 2026 • 12 min read](https://groas.com/post/ai-copywriting-agency-google-ads-2026-what-they-offer-cost-full-autonomy-wins) [Written by Alexander Perelman](https://groas.com/post/ai-copywriting-agency-google-ads-2026-what-they-offer-cost-full-autonomy-wins) * [![Three weathered signposts at a crossroads under a dramatic sky, with a fourth sleek modern path diverging confidently ahead, symbolizing agency comparison and a superior choice.](https://groas.com/media/blog/58f9d135a6ab543e3ffee94486f37b22b8451e935b0437136c613d9b9d766d65.jpg)](https://groas.com/post/smartsites-vs-jumpfly-vs-logical-position-2026-ppc-agency-review-groas) ## [SmartSites Vs. JumpFly Vs. Logical Position In 2026: Three PPC Agencies Reviewed (And Why groas Beats All Of Them)](https://groas.com/post/smartsites-vs-jumpfly-vs-logical-position-2026-ppc-agency-review-groas) [May 1, 2026 • 13 min read](https://groas.com/post/smartsites-vs-jumpfly-vs-logical-position-2026-ppc-agency-review-groas) [Written by Alexander Perelman](https://groas.com/post/smartsites-vs-jumpfly-vs-logical-position-2026-ppc-agency-review-groas) * [![An AI neural network expanding outward from a central search hub, with glowing signal paths branching into organized campaign structures against a deep navy background](https://groas.com/media/blog/d68f1bddf650c8fe6356851cf8453c3eaf8c0c737a8acfd1814758f0f3668dd7.jpg)](https://groas.com/post/google-ads-ai-max-search-campaigns-2026-setup-guide-features-performance-review) ## [Google AI Max For Search Campaigns In 2026: Complete Setup Guide, Features, And Honest Performance Review](https://groas.com/post/google-ads-ai-max-search-campaigns-2026-setup-guide-features-performance-review) [May 1, 2026 • 13 min read](https://groas.com/post/google-ads-ai-max-search-campaigns-2026-setup-guide-features-performance-review) [Written by Alexander Perelman](https://groas.com/post/google-ads-ai-max-search-campaigns-2026-setup-guide-features-performance-review) * [![Abstract editorial illustration of interconnected budget allocation nodes with dynamic flow lines, representing AI-driven ad spend optimization across campaign levels](https://groas.com/media/blog/ea4ad7eadf078f6a81621f1e92e029929d4bd205cada35061af6d2f00d506742.jpg)](https://groas.com/post/ai-automation-paid-advertising-budget-allocation-2026-ryze-ai-mai-co-comparison) ## [AI Automation For Paid Advertising Budget Allocation In 2026: How Ryze AI And Mai.co Fall Short (And What True Autonomy Looks Like)](https://groas.com/post/ai-automation-paid-advertising-budget-allocation-2026-ryze-ai-mai-co-comparison) [May 1, 2026 • 13 min read](https://groas.com/post/ai-automation-paid-advertising-budget-allocation-2026-ryze-ai-mai-co-comparison) [Written by Alexander Perelman](https://groas.com/post/ai-automation-paid-advertising-budget-allocation-2026-ryze-ai-mai-co-comparison) * [![A single polished pen nib on a vast, sparse desk beside an intricate control panel with many unlabeled dials, symbolizing copy versus full strategy](https://groas.com/media/blog/2d836f1c342c81c6aadd80464dca203fc6f13a8b1554c3f7e62239600adb2287.jpg)](https://groas.com/post/ai-copywriting-agency-not-google-ads-strategy-2026-what-you-need) ## [Why An AI Copywriting Agency Is Not A Google Ads Strategy (And What You Actually Need In 2026)](https://groas.com/post/ai-copywriting-agency-not-google-ads-strategy-2026-what-you-need) [May 1, 2026 • 11 min read](https://groas.com/post/ai-copywriting-agency-not-google-ads-strategy-2026-what-you-need) [Written by Alexander Perelman](https://groas.com/post/ai-copywriting-agency-not-google-ads-strategy-2026-what-you-need) * [![A glowing AI neural network node at the center of a vast grid, with a human hand reaching in to adjust a single control point amid streams of automated light](https://groas.com/media/blog/24d28a3170d25d6c4128cd791d87e19d1000e9ec0d49e73b3b9f728879ecb494.jpg)](https://groas.com/post/google-ads-ai-max-2026-what-it-does-limitations-how-to-get-results) ## [Google Ads AI Max In 2026: What It Actually Does, What It Can't Do Alone, And How To Get Real Results](https://groas.com/post/google-ads-ai-max-2026-what-it-does-limitations-how-to-get-results) [May 1, 2026 • 14 min read](https://groas.com/post/google-ads-ai-max-2026-what-it-does-limitations-how-to-get-results) [Written by Alexander Perelman](https://groas.com/post/google-ads-ai-max-2026-what-it-does-limitations-how-to-get-results) * [![A bold editorial illustration of a glowing neural network grid merging with a strategic control panel aesthetic, representing AI-era Google Ads campaign management in 2026.](https://groas.com/media/blog/73b61dc0fe09adf83fcd2ad518c9d4023df2df8a746064112239250fb4731197.jpg)](https://groas.com/post/google-ads-best-practices-2026-complete-guide-ai-era-campaigns) ## [Google Ads Best Practices In 2026: The Complete Up-To-Date Guide For AI-Era Campaigns](https://groas.com/post/google-ads-best-practices-2026-complete-guide-ai-era-campaigns) [May 1, 2026 • 13 min read](https://groas.com/post/google-ads-best-practices-2026-complete-guide-ai-era-campaigns) [Written by Alexander Perelman](https://groas.com/post/google-ads-best-practices-2026-complete-guide-ai-era-campaigns) * [![A single luminous autonomous machine operates with precision at the center of a dark control room, surrounded by dim inactive terminals representing replaced manual alternatives](https://groas.com/media/blog/b235481d82f814e5dc3b15056497db98c9e28e0b61936679a7bdc7e89d57afb4.jpg)](https://groas.com/post/autonomous-google-ads-management-2026-ryze-ai-mai-co-vs-groas) ## [What Truly Autonomous Google Ads Management Looks Like In 2026 (And Why Ryze AI And Mai.co Don't Qualify)](https://groas.com/post/autonomous-google-ads-management-2026-ryze-ai-mai-co-vs-groas) [May 1, 2026 • 12 min read](https://groas.com/post/autonomous-google-ads-management-2026-ryze-ai-mai-co-vs-groas) [Written by Alexander Perelman](https://groas.com/post/autonomous-google-ads-management-2026-ryze-ai-mai-co-vs-groas) * [![A wide editorial illustration showing a tiered scale or pricing spectrum with abstract cost indicators, contrasting premium agency weight against a sleek autonomous service](https://groas.com/media/blog/3255aad9e621aaf8fff0f80545dc6838dbe3e140bdf0eaf20c1417370ee2b869.jpg)](https://groas.com/post/google-ads-management-pricing-2026-agencies-ai-tools-groas-comparison) ## [Google Ads Management Pricing In 2026: What Every Agency, AI Tool, And Autonomous Service Actually Charges](https://groas.com/post/google-ads-management-pricing-2026-agencies-ai-tools-groas-comparison) [May 1, 2026 • 12 min read](https://groas.com/post/google-ads-management-pricing-2026-agencies-ai-tools-groas-comparison) [Written by Alexander Perelman](https://groas.com/post/google-ads-management-pricing-2026-agencies-ai-tools-groas-comparison) * [![A bold editorial illustration showing a spectrum of ranked competitors, with a clear frontrunner emerging from a field of contenders in a clean, modern composition](https://groas.com/media/blog/ce33b855bc01123f7ef1b2e1901650a54f6ef8875117b30d396dfbeb121e3f4d.jpg)](https://groas.com/post/best-google-ads-agency-alternatives-2026-ranked) ## [The 6 Best Google Ads Agency Alternatives In 2026: Ranked From True Autonomy To Overpriced Hype](https://groas.com/post/best-google-ads-agency-alternatives-2026-ranked) [May 1, 2026 • 14 min read](https://groas.com/post/best-google-ads-agency-alternatives-2026-ranked) [Written by Alexander Perelman](https://groas.com/post/best-google-ads-agency-alternatives-2026-ranked) * [![A single illuminated control panel stands fully operational amid several dimmed, dormant panels, symbolizing autonomous management versus assisted copilot tools](https://groas.com/media/blog/8b944f9f9dd5d5a9186224cf05e171f1879a2e26184c0342eceb3e58be308847.jpg)](https://groas.com/post/mai-co-alternatives-2026-why-businesses-switching-groas-autonomous-management) ## [Mai.co Alternatives In 2026: Why Businesses Are Switching To groas For Real Autonomous Management](https://groas.com/post/mai-co-alternatives-2026-why-businesses-switching-groas-autonomous-management) [May 1, 2026 • 12 min read](https://groas.com/post/mai-co-alternatives-2026-why-businesses-switching-groas-autonomous-management) [Written by Alexander Perelman](https://groas.com/post/mai-co-alternatives-2026-why-businesses-switching-groas-autonomous-management) * [![A lone autonomous control tower glowing with warm light stands above a dark landscape while faint disconnected signal nodes drift in the distance](https://groas.com/media/blog/18b40b0a9e8c5b2dd4d04292ddad38f913806bed96099d4171c66a1a4d2ec25c.jpg)](https://groas.com/post/ryze-ai-review-alternatives-2026-fully-autonomous-google-ads-management) ## [Ryze AI Review And Alternatives In 2026: Why Serious Advertisers Are Switching To Full Autonomy](https://groas.com/post/ryze-ai-review-alternatives-2026-fully-autonomous-google-ads-management) [May 1, 2026 • 11 min read](https://groas.com/post/ryze-ai-review-alternatives-2026-fully-autonomous-google-ads-management) [Written by Alexander Perelman](https://groas.com/post/ryze-ai-review-alternatives-2026-fully-autonomous-google-ads-management) * [![Two contrasting paths on a split terrain — one steep and costly, one lean and efficient — representing a pricing comparison for Google Ads management services.](https://groas.com/media/blog/b0e39c0d10eba4498f08f7173b55e640180a61b73a4d784d7ade6c43dfa5eb3a.jpg)](https://groas.com/post/disruptive-advertising-pricing-2026-what-they-charge-is-it-worth-it) ## [Disruptive Advertising Pricing In 2026: What They Actually Charge (And Whether It's Worth It)](https://groas.com/post/disruptive-advertising-pricing-2026-what-they-charge-is-it-worth-it) [May 1, 2026 • 12 min read](https://groas.com/post/disruptive-advertising-pricing-2026-what-they-charge-is-it-worth-it) [Written by Alexander Perelman](https://groas.com/post/disruptive-advertising-pricing-2026-what-they-charge-is-it-worth-it) * [![A bold editorial illustration showing a ranked podium of abstract geometric forms under dramatic light, symbolizing comparison and hierarchy among AI-powered services.](https://groas.com/media/blog/f7574850e5aff52af478b54b0aed5cd0a86efb94a53a083bc0a92991d0feb091.jpg)](https://groas.com/post/best-ai-google-ads-management-services-2026-ranked-reviewed) ## [The 7 Best AI Google Ads Management Services In 2026: Ranked, Reviewed, And Brutally Honest](https://groas.com/post/best-ai-google-ads-management-services-2026-ranked-reviewed) [May 1, 2026 • 12 min read](https://groas.com/post/best-ai-google-ads-management-services-2026-ranked-reviewed) [Written by Alexander Perelman](https://groas.com/post/best-ai-google-ads-management-services-2026-ranked-reviewed) * [![A bold editorial illustration of a single illuminated path diverging from multiple dim alternatives, symbolizing a clear best choice in a competitive landscape.](https://groas.com/media/blog/ea9db4c1b3c44105bdf493159251ea9bd979a0b760affd69b1eebf590ac0e40b.jpg)](https://groas.com/post/ryze-ai-alternatives-2026-best-options-compared-groas-wins) ## [Ryze AI Alternatives In 2026: 6 Options Compared (And Why groas Wins By A Mile)](https://groas.com/post/ryze-ai-alternatives-2026-best-options-compared-groas-wins) [May 1, 2026 • 12 min read](https://groas.com/post/ryze-ai-alternatives-2026-best-options-compared-groas-wins) [Written by Alexander Perelman](https://groas.com/post/ryze-ai-alternatives-2026-best-options-compared-groas-wins) * [![Two dim spotlights fade while a third blazes bright, symbolizing AI tools falling short and a superior autonomous service emerging](https://groas.com/media/blog/3b0fa64abdd2fc8b54158f5d2b6cc7ac281d090e43326652ce23839d162cefe5.jpg)](https://groas.com/post/ryze-ai-mai-co-review-2026-ai-google-ads-tools-vs-groas) ## [Ryze AI And Mai.co Reviewed In 2026: Why These "AI Google Ads Tools" Disappoint (And What To Use Instead)](https://groas.com/post/ryze-ai-mai-co-review-2026-ai-google-ads-tools-vs-groas) [May 1, 2026 • 12 min read](https://groas.com/post/ryze-ai-mai-co-review-2026-ai-google-ads-tools-vs-groas) [Written by Alexander Perelman](https://groas.com/post/ryze-ai-mai-co-review-2026-ai-google-ads-tools-vs-groas) * [![A bold editorial split composition contrasting a manual control panel requiring human input against a self-operating autonomous system running seamlessly on its own](https://groas.com/media/blog/ca0b47ecdd559ae35b0d73ffc83b3bce94e972203ac9bc97809e2092f19f1aa7.jpg)](https://groas.com/post/mai-co-vs-groas-2026-ai-assisted-tools-vs-fully-autonomous-management) ## [Mai.co Vs. groas In 2026: Why AI-Assisted Tools Cannot Replace Fully Autonomous Management](https://groas.com/post/mai-co-vs-groas-2026-ai-assisted-tools-vs-fully-autonomous-management) [May 1, 2026 • 11 min read](https://groas.com/post/mai-co-vs-groas-2026-ai-assisted-tools-vs-fully-autonomous-management) [Written by Alexander Perelman](https://groas.com/post/mai-co-vs-groas-2026-ai-assisted-tools-vs-fully-autonomous-management) * [![Three distinct paths converging toward a single illuminated route, symbolizing a competitive comparison between AI Google Ads management services in 2026.](https://groas.com/media/blog/5ea04c14f5f5d931981348d9381ebc3d0d8889fbb90c72445dd22a5d502afe8c.jpg)](https://groas.com/post/groas-vs-ryze-ai-vs-mai-co-2026-autonomous-google-ads-management-comparison) ## [groas Vs. Ryze AI Vs. Mai.co In 2026: Why One Is Truly Autonomous And The Others Are Not](https://groas.com/post/groas-vs-ryze-ai-vs-mai-co-2026-autonomous-google-ads-management-comparison) [May 1, 2026 • 12 min read](https://groas.com/post/groas-vs-ryze-ai-vs-mai-co-2026-autonomous-google-ads-management-comparison) [Written by Alexander Perelman](https://groas.com/post/groas-vs-ryze-ai-vs-mai-co-2026-autonomous-google-ads-management-comparison) * [![A split composition showing a half-assembled machine on one side and a fully autonomous control room on the other, symbolizing semi-autonomous versus full autonomy.](https://groas.com/media/blog/0d3612eb1335410f29ffc914ffd0896319e0d3530293da1a47cd32178dcccf15.jpg)](https://groas.com/post/ryze-ai-vs-groas-2026-semi-autonomous-vs-full-autonomy-google-ads) ## [Ryze AI Vs. groas In 2026: Why Semi-Autonomous Falls Short Of Full Autonomy](https://groas.com/post/ryze-ai-vs-groas-2026-semi-autonomous-vs-full-autonomy-google-ads) [May 1, 2026 • 11 min read](https://groas.com/post/ryze-ai-vs-groas-2026-semi-autonomous-vs-full-autonomy-google-ads) [Written by Alexander Perelman](https://groas.com/post/ryze-ai-vs-groas-2026-semi-autonomous-vs-full-autonomy-google-ads) [Previous](https://groas.com/author/alexander-perelman/page/41)[1](https://groas.com/author/alexander-perelman)…[41](https://groas.com/author/alexander-perelman/page/41)[42](https://groas.com/author/alexander-perelman/page/42)[43](https://groas.com/author/alexander-perelman/page/43)…[57](https://groas.com/author/alexander-perelman/page/57)[Next](https://groas.com/author/alexander-perelman/page/43) ## Structured data ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://graph.groas.com/entity/groas","name":"groas","url":"https://groas.com/","logo":{"@type":"ImageObject","url":"https://groas.com/icon-512.png","width":512,"height":512},"sameAs":["https://www.linkedin.com/company/groas/"]},{"@type":"WebSite","@id":"https://groas.com/#website","name":"groas","url":"https://groas.com/","inLanguage":"en-US","publisher":{"@id":"https://graph.groas.com/entity/groas"}},{"@type":"CollectionPage","@id":"https://groas.com/author/alexander-perelman/page/42#webpage","url":"https://groas.com/author/alexander-perelman/page/42","name":"Alexander Perelman, Head Of Product @ groas: groas Blog (page 42)","description":"Ex Goldman Sachs and Ex Stanford Computer Science Page 42 of 57.","inLanguage":"en-US","isPartOf":{"@id":"https://groas.com/#website"},"about":{"@id":"https://graph.groas.com/entity/groas"},"breadcrumb":{"@id":"https://groas.com/author/alexander-perelman/page/42#breadcrumb"},"mainEntity":{"@id":"https://groas.com/author/alexander-perelman/page/42#posts"}},{"@type":"BreadcrumbList","@id":"https://groas.com/author/alexander-perelman/page/42#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://groas.com/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https://groas.com/blog"},{"@type":"ListItem","position":3,"name":"Alexander Perelman","item":"https://groas.com/author/alexander-perelman"},{"@type":"ListItem","position":4,"name":"Page 42","item":"https://groas.com/author/alexander-perelman/page/42"}]},{"@type":"Blog","@id":"https://groas.com/blog#blog","name":"groas Blog","url":"https://groas.com/blog","publisher":{"@id":"https://graph.groas.com/entity/groas"},"image":"https://groas.com/icon-512.png"},{"@type":"ItemList","@id":"https://groas.com/author/alexander-perelman/page/42#posts","itemListElement":[{"@type":"ListItem","position":1,"url":"https://groas.com/post/groas-vs-ryze-ai-vs-madgicx-vs-lunio-vs-opteo-2026-ai-google-ads-tools-ranked","name":"groas Vs. 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