--- title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 46)" description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 46 of 57." url: "https://groas.com/author/alexander-perelman/page/46" image: "https://groas.com/og/groas.jpg" --- # Alexander Perelman ![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg) Head Of Product @ groas Ex Goldman Sachs and Ex Stanford Computer Science [LinkedIn](https://www.linkedin.com/in/alexander-433793253/) - [All Blogs](https://groas.com/blog) - [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices) - [AI For Google Ads](https://groas.com/category/ai-for-google-ads) - [Google Ads News](https://groas.com/category/google-ads-news) * [![Abstract editorial illustration of fragmented glowing pathways converging into a single optimized route, symbolizing fixing wasted ad budget in Performance Max campaigns.](https://groas.com/media/blog/d7ff373a7b4a0a6e85cd391c5e7694c9b4a6a100fc28f3305ce7bcdf540ca969.jpg)](https://groas.com/post/performance-max-mistakes-2026-how-to-fix-wasted-budget) ## [The 7 Biggest Performance Max Mistakes That Waste Budget In 2026 (And How To Fix Every One)](https://groas.com/post/performance-max-mistakes-2026-how-to-fix-wasted-budget) [April 26, 2026 • 12 min read](https://groas.com/post/performance-max-mistakes-2026-how-to-fix-wasted-budget) [Written by Alexander Perelman](https://groas.com/post/performance-max-mistakes-2026-how-to-fix-wasted-budget) * [![Abstract visualization of a rocket ascending along a sharply rising curve, surrounded by geometric data streams and glowing nodes on a dark navy background.](https://groas.com/media/blog/fafff1867cd8217cdb80144fb1e791331838f1f2a6eb2e974b8aa8a4a3f96bbd.jpg)](https://groas.com/post/how-to-scale-performance-max-campaigns-5k-to-50k-without-destroying-roas) ## [How To Scale Performance Max Campaigns From $5K To $50K Per Month Without Destroying Your ROAS](https://groas.com/post/how-to-scale-performance-max-campaigns-5k-to-50k-without-destroying-roas) [April 26, 2026 • 12 min read](https://groas.com/post/how-to-scale-performance-max-campaigns-5k-to-50k-without-destroying-roas) [Written by Alexander Perelman](https://groas.com/post/how-to-scale-performance-max-campaigns-5k-to-50k-without-destroying-roas) * [![A wide editorial illustration of a precise control room with multiple streams of light converging into a single funnel, symbolizing B2B lead quality control in Performance Max campaigns.](https://groas.com/media/blog/ba0bd493a47c5aaf0585b739f0ea46f15b7fe0ce68461fce4bb1e636e5071ef8.jpg)](https://groas.com/post/performance-max-b2b-lead-generation-2026-guide-lead-quality) ## [Performance Max For B2B Lead Generation In 2026: How To Run PMax Without Destroying Lead Quality](https://groas.com/post/performance-max-b2b-lead-generation-2026-guide-lead-quality) [April 26, 2026 • 13 min read](https://groas.com/post/performance-max-b2b-lead-generation-2026-guide-lead-quality) [Written by Alexander Perelman](https://groas.com/post/performance-max-b2b-lead-generation-2026-guide-lead-quality) * [![Abstract editorial illustration of five illuminated pathways diverging from a single origin point, representing Google Ads Smart Bidding strategy choices in 2026](https://groas.com/media/blog/ed87e3b49df9723e81529c26f9f32a1c6ad95d67edf4653681d46d6fe1854c46.jpg)](https://groas.com/post/google-ads-smart-bidding-strategy-guide-2026-target-cpa-vs-target-roas) ## [Google Ads Smart Bidding In 2026: Which Strategy To Use, When To Switch, And What Everyone Gets Wrong](https://groas.com/post/google-ads-smart-bidding-strategy-guide-2026-target-cpa-vs-target-roas) [April 26, 2026 • 13 min read](https://groas.com/post/google-ads-smart-bidding-strategy-guide-2026-target-cpa-vs-target-roas) [Written by Alexander Perelman](https://groas.com/post/google-ads-smart-bidding-strategy-guide-2026-target-cpa-vs-target-roas) * [![Two diverging paths on a split terrain: one representing a traditional agency model, the other autonomous AI-driven management, under cool dramatic light](https://groas.com/media/blog/d2d74db9c4077a5b6e198851cf10e109c5112126d6ab483c9b09f5f24f1b815f.jpg)](https://groas.com/post/disruptive-advertising-review-2026-pricing-client-feedback-comparison-autonomous-google-ads) ## [Disruptive Advertising Review 2026: Pricing, Real Client Feedback, And How It Compares To Autonomous Google Ads Management](https://groas.com/post/disruptive-advertising-review-2026-pricing-client-feedback-comparison-autonomous-google-ads) [April 26, 2026 • 13 min read](https://groas.com/post/disruptive-advertising-review-2026-pricing-client-feedback-comparison-autonomous-google-ads) [Written by Alexander Perelman](https://groas.com/post/disruptive-advertising-review-2026-pricing-client-feedback-comparison-autonomous-google-ads) * [![Two distinct paths diverging on a sleek modern surface, one representing a traditional agency and one representing autonomous AI-human management, bathed in high-contrast light](https://groas.com/media/blog/0e6ee68f29f36558e761760f164e7ed19c1c15d28d166b879e72db279d66f93b.jpg)](https://groas.com/post/directive-consulting-vs-groas-2026-b2b-saas-google-ads-agency-autonomous-management) ## [Directive Consulting Vs. groas In 2026: B2B SaaS Google Ads Agency Vs. Autonomous Management](https://groas.com/post/directive-consulting-vs-groas-2026-b2b-saas-google-ads-agency-autonomous-management) [April 26, 2026 • 11 min read](https://groas.com/post/directive-consulting-vs-groas-2026-b2b-saas-google-ads-agency-autonomous-management) [Written by Alexander Perelman](https://groas.com/post/directive-consulting-vs-groas-2026-b2b-saas-google-ads-agency-autonomous-management) * [![A Shopify storefront launching upward as a rocket made of product tiles and shopping cart icons against a clean dark-blue gradient sky](https://groas.com/media/blog/6814e749c492f44760953af385cb76653767083191e76f857e2c0eda7c0eb220.jpg)](https://groas.com/post/google-ads-for-shopify-2026-complete-setup-scaling-guide-store-owners) ## [Google Ads For Shopify In 2026: The Complete Setup And Scaling Guide For Store Owners](https://groas.com/post/google-ads-for-shopify-2026-complete-setup-scaling-guide-store-owners) [April 26, 2026 • 13 min read](https://groas.com/post/google-ads-for-shopify-2026-complete-setup-scaling-guide-store-owners) [Written by Alexander Perelman](https://groas.com/post/google-ads-for-shopify-2026-complete-setup-scaling-guide-store-owners) * [![A wilting plant in a sleek modern office pot beside a thriving one, symbolizing underperforming versus high-performing Google Ads management.](https://groas.com/media/blog/b4f6428698d3102a20d603d2a7a964e0c8fb2f477ceaf78c1ee86d40fe9541ea.jpg)](https://groas.com/post/signs-google-ads-agency-underperforming-2026-what-to-do) ## [8 Signs Your Google Ads Agency Is Underperforming In 2026 (And What To Do About It)](https://groas.com/post/signs-google-ads-agency-underperforming-2026-what-to-do) [April 26, 2026 • 13 min read](https://groas.com/post/signs-google-ads-agency-underperforming-2026-what-to-do) [Written by Alexander Perelman](https://groas.com/post/signs-google-ads-agency-underperforming-2026-what-to-do) * [![Abstract editorial illustration of interconnected data streams flowing into a central precision measurement point, symbolizing conversion tracking and analytics integration](https://groas.com/media/blog/e86d4c3d37f47a812dfe2070bf68073bc89a90da2f2a5be58223f26c8e1d08f9.jpg)](https://groas.com/post/google-ads-conversion-tracking-ga4-enhanced-conversions-audit-guide-2026) ## [Google Ads Conversion Tracking In 2026: GA4 Integration, Enhanced Conversions, And The Complete Audit Guide](https://groas.com/post/google-ads-conversion-tracking-ga4-enhanced-conversions-audit-guide-2026) [April 26, 2026 • 15 min read](https://groas.com/post/google-ads-conversion-tracking-ga4-enhanced-conversions-audit-guide-2026) [Written by Alexander Perelman](https://groas.com/post/google-ads-conversion-tracking-ga4-enhanced-conversions-audit-guide-2026) * [![A solitary figure at a crossroads of illuminated paths branching into multiple directions, set against a deep navy dusk sky with cool city light reflections.](https://groas.com/media/blog/395380a7eff89646bb4c7a6f2e442e0543e99b2ec0fc679a609ed1187e73ac3a.jpg)](https://groas.com/post/best-google-ads-agencies-2026-disruptive-advertising-klientboost-webfx-tinuiti-jumpfly-compared) ## [The Best Google Ads Agencies In 2026: Disruptive Advertising, KlientBoost, WebFX, Tinuiti, And JumpFly Honestly Compared](https://groas.com/post/best-google-ads-agencies-2026-disruptive-advertising-klientboost-webfx-tinuiti-jumpfly-compared) [April 26, 2026 • 12 min read](https://groas.com/post/best-google-ads-agencies-2026-disruptive-advertising-klientboost-webfx-tinuiti-jumpfly-compared) [Written by Alexander Perelman](https://groas.com/post/best-google-ads-agencies-2026-disruptive-advertising-klientboost-webfx-tinuiti-jumpfly-compared) * [![Two contrasting paths diverge: one lit by a single advisory lamp, the other by a network of interconnected bright nodes running autonomously through the night](https://groas.com/media/blog/6666ffd496710080f41e16923342cd2e57ff86b14d0425d81781e8b0da7a7175.jpg)](https://groas.com/post/adzooma-vs-groas-2026-recommendation-tool-vs-autonomous-google-ads-management) ## [Adzooma Vs. groas In 2026: Recommendation-Based Tool Vs. Fully Autonomous Google Ads Management](https://groas.com/post/adzooma-vs-groas-2026-recommendation-tool-vs-autonomous-google-ads-management) [April 26, 2026 • 10 min read](https://groas.com/post/adzooma-vs-groas-2026-recommendation-tool-vs-autonomous-google-ads-management) [Written by Alexander Perelman](https://groas.com/post/adzooma-vs-groas-2026-recommendation-tool-vs-autonomous-google-ads-management) * [![A vast digital grid of glowing commerce pathways with an AI control layer and a human strategist silhouette maintaining oversight of search signal flows](https://groas.com/media/blog/cde7150e6e91a0c963afe4d0e39f97c6e9cc6fd4f67481c48a1d782321f34d9e.jpg)](https://groas.com/post/google-ads-ai-max-ecommerce-2026-setup-risks-protect-roas) ## [Google Ads AI Max For eCommerce In 2026: Setup, Risks, And How To Protect Your ROAS](https://groas.com/post/google-ads-ai-max-ecommerce-2026-setup-risks-protect-roas) [April 26, 2026 • 13 min read](https://groas.com/post/google-ads-ai-max-ecommerce-2026-setup-risks-protect-roas) [Written by Alexander Perelman](https://groas.com/post/google-ads-ai-max-ecommerce-2026-setup-risks-protect-roas) * [![A protective barrier of glass shields over a flow of digital budget tokens, symbolizing guardrails controlling ad spend during an AI learning phase.](https://groas.com/media/blog/dd2523ed1642d9bf7c09c784fe02c38a738de9a529ced3bb738d4520749ccc0e.jpg)](https://groas.com/post/pmax-budget-protection-strategies-learning-phase-2026) ## [PMax Budget Protection In 2026: 5 Strategies To Stop Wasted Spend During The Learning Phase](https://groas.com/post/pmax-budget-protection-strategies-learning-phase-2026) [April 26, 2026 • 13 min read](https://groas.com/post/pmax-budget-protection-strategies-learning-phase-2026) [Written by Alexander Perelman](https://groas.com/post/pmax-budget-protection-strategies-learning-phase-2026) * [![Aerial view of a small-town street grid with a glowing radius circle highlighting a local neighborhood, symbolizing hyper-local Google Ads targeting.](https://groas.com/media/blog/60e7d7a4fbd9ba8084954b7cb58fea3a95098ddd4364224cd2188c76358826d7.jpg)](https://groas.com/post/google-ads-local-service-businesses-2026-complete-management-guide) ## [Google Ads For Local Service Businesses In 2026: The Complete Management Guide (Without The Agency Price Tag)](https://groas.com/post/google-ads-local-service-businesses-2026-complete-management-guide) [April 25, 2026 • 13 min read](https://groas.com/post/google-ads-local-service-businesses-2026-complete-management-guide) [Written by Alexander Perelman](https://groas.com/post/google-ads-local-service-businesses-2026-complete-management-guide) * [![A network of glowing lead pathways funneling into a single convergence point, symbolizing Google Ads lead generation strategy and CPL optimization.](https://groas.com/media/blog/1b9202dac8dcfe44ba29ac3fcc1369eb6d656822be0f86ffa6654b7590f366f2.jpg)](https://groas.com/post/google-ads-lead-generation-strategy-2026-complete-guide-reduce-cpl) ## [Google Ads For Lead Generation In 2026: The Complete Strategic Guide To Getting More Leads At A Lower CPL](https://groas.com/post/google-ads-lead-generation-strategy-2026-complete-guide-reduce-cpl) [April 25, 2026 • 13 min read](https://groas.com/post/google-ads-lead-generation-strategy-2026-complete-guide-reduce-cpl) [Written by Alexander Perelman](https://groas.com/post/google-ads-lead-generation-strategy-2026-complete-guide-reduce-cpl) * [![Abstract editorial illustration of AI-driven search pathways converging into a single qualified lead funnel, symbolizing SaaS campaign precision and strategic control](https://groas.com/media/blog/8275689bfa10ae195012b39303723960746627e3300508f1859dccc7e788acdc.jpg)](https://groas.com/post/google-ads-ai-max-saas-2026-setup-risks-demo-bookings-search) ## [Google Ads AI Max For SaaS In 2026: Setup, Risks, And How To Get More Demo Bookings From Search](https://groas.com/post/google-ads-ai-max-saas-2026-setup-risks-demo-bookings-search) [April 25, 2026 • 13 min read](https://groas.com/post/google-ads-ai-max-saas-2026-setup-risks-demo-bookings-search) [Written by Alexander Perelman](https://groas.com/post/google-ads-ai-max-saas-2026-setup-risks-demo-bookings-search) * [![Abstract editorial illustration of layered search intent funnels converging into a structured SaaS pipeline, rendered in deep navy and cool teal tones](https://groas.com/media/blog/20d3fa43a3815c096a7245005f20e7eaf57a1828dd42f4444d0535fc6422644e.jpg)](https://groas.com/post/google-ads-for-saas-2026-complete-strategy-guide-b2b-lead-generation-trial-acquisition) ## [Google Ads For SaaS In 2026: The Complete Strategy Guide For B2B Lead Generation And Trial Acquisition](https://groas.com/post/google-ads-for-saas-2026-complete-strategy-guide-b2b-lead-generation-trial-acquisition) [April 25, 2026 • 13 min read](https://groas.com/post/google-ads-for-saas-2026-complete-strategy-guide-b2b-lead-generation-trial-acquisition) [Written by Alexander Perelman](https://groas.com/post/google-ads-for-saas-2026-complete-strategy-guide-b2b-lead-generation-trial-acquisition) * [![A split scene showing lavish gold coins pouring into one side versus a sleek minimal robotic arm doing the same work on the other, symbolizing pricing arbitrage](https://groas.com/media/blog/4da069bdca0ace67c1348473dc88633279d2e96a379564214f05453458670b21.jpg)](https://groas.com/post/ai-copywriting-agency-revenue-model-2026-paying-human-prices-ai-output) ## [The AI Copywriting Agency Revenue Model In 2026: Are You Paying Human Prices For AI Output?](https://groas.com/post/ai-copywriting-agency-revenue-model-2026-paying-human-prices-ai-output) [April 25, 2026 • 12 min read](https://groas.com/post/ai-copywriting-agency-revenue-model-2026-paying-human-prices-ai-output) [Written by Alexander Perelman](https://groas.com/post/ai-copywriting-agency-revenue-model-2026-paying-human-prices-ai-output) * [![Three illuminated control panels in a dark operations room, each glowing with a distinct color, representing AI Max, Performance Max, and Smart Bidding automation layers](https://groas.com/media/blog/c3817fd5dd294e6abd94e0ba4d0360448755cb42b5479d3e187ffc30550e7bf8.jpg)](https://groas.com/post/google-ads-ai-control-points-2026-ai-max-performance-max-smart-bidding) ## [Who's Actually Running Your Google Ads In 2026: AI Control Points Across AI Max, PMax, And Smart Bidding](https://groas.com/post/google-ads-ai-control-points-2026-ai-max-performance-max-smart-bidding) [April 25, 2026 • 13 min read](https://groas.com/post/google-ads-ai-control-points-2026-ai-max-performance-max-smart-bidding) [Written by Alexander Perelman](https://groas.com/post/google-ads-ai-control-points-2026-ai-max-performance-max-smart-bidding) * [![Abstract editorial illustration of seasonal eCommerce cycles, campaign optimization waves, and data-driven performance management in a restrained high-contrast palette](https://groas.com/media/blog/3a8ee0fc194ab12f5887e1cb5e327a17ba99002ffe3f53d6f2bc0138ea25a540.jpg)](https://groas.com/post/google-ads-ecommerce-2026-seasonal-swings-learning-phases-pmax-roas-optimization) ## [Google Ads For eCommerce In 2026: How To Manage Seasonal Swings, Learning Phases, And PMax Without Destroying Your ROAS](https://groas.com/post/google-ads-ecommerce-2026-seasonal-swings-learning-phases-pmax-roas-optimization) [April 25, 2026 • 12 min read](https://groas.com/post/google-ads-ecommerce-2026-seasonal-swings-learning-phases-pmax-roas-optimization) [Written by Alexander Perelman](https://groas.com/post/google-ads-ecommerce-2026-seasonal-swings-learning-phases-pmax-roas-optimization) * [![Abstract editorial illustration of a rising conversion curve rendered as glowing light trails over a dark gradient, evoking AI-powered advertising performance gains](https://groas.com/media/blog/069e2cd30dc1b49f23d07a46616c15a1c579c3741c731762860f6b21de03aec7.jpg)](https://groas.com/post/loreal-doubled-conversions-cut-spend-ai-ppc-case-study-what-you-can-copy) ## 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