--- title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 9)" description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 9 of 57." url: "https://groas.com/author/alexander-perelman/page/9" image: "https://groas.com/og/groas.jpg" --- # Alexander Perelman ![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg) Head Of Product @ groas Ex Goldman Sachs and Ex Stanford Computer Science [LinkedIn](https://www.linkedin.com/in/alexander-433793253/) - [All Blogs](https://groas.com/blog) - [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices) - [AI For Google Ads](https://groas.com/category/ai-for-google-ads) - [Google Ads News](https://groas.com/category/google-ads-news) * ## [Google Ads Remarketing and Display Retargeting: RLSA, Lists, and Membership Duration](https://groas.com/post/google-ads-remarketing-and-display-retargeting-guide) [September 16, 2026 • 6 min read](https://groas.com/post/google-ads-remarketing-and-display-retargeting-guide) [Written by Alexander Perelman](https://groas.com/post/google-ads-remarketing-and-display-retargeting-guide) * ## [What Is an AI Google Ads Agency? How Autonomous Management Works](https://groas.com/post/what-is-an-ai-google-ads-agency) [September 16, 2026 • 6 min read](https://groas.com/post/what-is-an-ai-google-ads-agency) [Written by Alexander Perelman](https://groas.com/post/what-is-an-ai-google-ads-agency) * ## [Google Ads Remarketing and Display Retargeting: A Complete Guide](https://groas.com/post/google-ads-remarketing-retargeting-guide) [September 16, 2026 • 7 min read](https://groas.com/post/google-ads-remarketing-retargeting-guide) [Written by Alexander Perelman](https://groas.com/post/google-ads-remarketing-retargeting-guide) * [![Illustration for: AI Overviews and Ads: How Google's AI Answers Are Changing Paid Search Placement](https://groas.com/media/blog/4f9b0823ba5e1b362e37b5e9ee2b2b2bfd91e7740399e24fedd7b949d1278aa9.png)](https://groas.com/post/ai-overviews-and-ads-how-google-s-ai-ans) ## [Google AI Overview Ads: Where They Show and What You Can Still Control](https://groas.com/post/ai-overviews-and-ads-how-google-s-ai-ans) [September 16, 2026 • 10 min read](https://groas.com/post/ai-overviews-and-ads-how-google-s-ai-ans) [Written by Alexander Perelman](https://groas.com/post/ai-overviews-and-ads-how-google-s-ai-ans) * [![Illustration for: CPA and ROAS Together: How to Read Both Metrics Without Chasing the Wrong One](https://groas.com/media/blog/8e1bf210613965cf531ec9ce5f21f5d52395fdfaadcae2ece878682444673c84.png)](https://groas.com/post/cpa-and-roas-together-how-to-read-both-m) ## [CPA vs. ROAS: How to Read Both Without Buying the Wrong Growth](https://groas.com/post/cpa-and-roas-together-how-to-read-both-m) [September 15, 2026 • 9 min read](https://groas.com/post/cpa-and-roas-together-how-to-read-both-m) [Written by Alexander Perelman](https://groas.com/post/cpa-and-roas-together-how-to-read-both-m) * ## [How to Scale Google Shopping Campaigns Without Adding Headcount](https://groas.com/post/scale-google-shopping-campaigns-without-headcount) [September 14, 2026 • 4 min read](https://groas.com/post/scale-google-shopping-campaigns-without-headcount) [Written by Alexander Perelman](https://groas.com/post/scale-google-shopping-campaigns-without-headcount) * ## [AI Agents for Google Ads: What They Do and How groas's Engine Uses Them](https://groas.com/post/google-ads-ai-agents-explained) [September 14, 2026 • 6 min read](https://groas.com/post/google-ads-ai-agents-explained) [Written by Alexander Perelman](https://groas.com/post/google-ads-ai-agents-explained) * [![Illustration for: ROAS vs CPA in Google Ads: Which Bid Goal Wins and When to Switch](https://groas.com/media/blog/6bfe2ed96fb3eead48b3e3a6ced7435690f9296c864ebe00337b15997ab3c210.png)](https://groas.com/post/roas-vs-cpa-in-google-ads-which-bid-goal) ## [ROAS vs. CPA in Google Ads: Which Bid Goal to Use, and When to Switch](https://groas.com/post/roas-vs-cpa-in-google-ads-which-bid-goal) [September 14, 2026 • 9 min read](https://groas.com/post/roas-vs-cpa-in-google-ads-which-bid-goal) [Written by Alexander Perelman](https://groas.com/post/roas-vs-cpa-in-google-ads-which-bid-goal) * [![Illustration for: Autonomous PPC vs a White-Label Dashboard: Should Your Agency Buy or Build?](https://groas.com/media/blog/b6739b5ee5fbb7029c1eee80e5b0c578153b52b8db2deba798e86e5b540d62ea.png)](https://groas.com/post/autonomous-ppc-vs-a-white-label-dashboar) ## [Should Your Agency Build a PPC Dashboard or Buy Autonomous Execution?](https://groas.com/post/autonomous-ppc-vs-a-white-label-dashboar) [September 13, 2026 • 10 min read](https://groas.com/post/autonomous-ppc-vs-a-white-label-dashboar) [Written by Alexander Perelman](https://groas.com/post/autonomous-ppc-vs-a-white-label-dashboar) * [![Illustration for: What Is Autonomous PPC Software — and Can It Really Run Google Ads Without You?](https://groas.com/media/blog/bfaef02aaafa2cce54d7954f00c81d735f2ffeff4bbbab7e9d758e83b6312efd.png)](https://groas.com/post/what-is-autonomous-ppc-software-and-can) ## [Autonomous PPC Software: Can It Actually Run Google Ads Without You?](https://groas.com/post/what-is-autonomous-ppc-software-and-can) [September 12, 2026 • 8 min read](https://groas.com/post/what-is-autonomous-ppc-software-and-can) [Written by Alexander Perelman](https://groas.com/post/what-is-autonomous-ppc-software-and-can) * [![Illustration for: Google Ads Performance Max in 2026: How It Works, What You Control, and When It Wins](https://groas.com/media/blog/cd3852b23ccc25eab6b35116b4b8f17bc5fc7a7edf05f1a4328e4dcb59527b17.png)](https://groas.com/post/google-ads-performance-max-in-2026-how-i) ## [Google Ads Performance Max in 2026: What You Control, How It Spends, and When It Wins](https://groas.com/post/google-ads-performance-max-in-2026-how-i) [September 11, 2026 • 6 min read](https://groas.com/post/google-ads-performance-max-in-2026-how-i) [Written by Alexander Perelman](https://groas.com/post/google-ads-performance-max-in-2026-how-i) * ## [AI Max for Search Campaigns: What It Is and How It Changes Targeting](https://groas.com/post/ai-max-for-search-explained) [September 9, 2026 • 6 min read](https://groas.com/post/ai-max-for-search-explained) [Written by Alexander Perelman](https://groas.com/post/ai-max-for-search-explained) * ## [Google Privacy Sandbox and Third-Party Cookie Deprecation: Impact on Google Ads](https://groas.com/post/google-privacy-sandbox-cookies-2026) [September 9, 2026 • 5 min read](https://groas.com/post/google-privacy-sandbox-cookies-2026) [Written by Alexander Perelman](https://groas.com/post/google-privacy-sandbox-cookies-2026) * ## [White-Label Google Ads Management: How groas's Engine Works for Agencies](https://groas.com/post/google-ads-white-label-managed-services) [September 9, 2026 • 6 min read](https://groas.com/post/google-ads-white-label-managed-services) [Written by Alexander Perelman](https://groas.com/post/google-ads-white-label-managed-services) * ## [Flat-Rate AEO Pricing Per Domain: Prompt Caps, Multi-Domain Costs and What Uncapped Really Means](https://groas.com/post/flat-rate-aeo-pricing-per-domain) [September 9, 2026 • 5 min read](https://groas.com/post/flat-rate-aeo-pricing-per-domain) [Written by Alexander Perelman](https://groas.com/post/flat-rate-aeo-pricing-per-domain) * ## [Google Privacy Sandbox and Third-Party Cookies: 2026 Advertiser Guide](https://groas.com/post/google-privacy-sandbox-cookies-guide-2026) [September 9, 2026 • 4 min read](https://groas.com/post/google-privacy-sandbox-cookies-guide-2026) [Written by Alexander Perelman](https://groas.com/post/google-privacy-sandbox-cookies-guide-2026) * ## [How to Get Cited in Google AI Overviews: Answer-First Content, Entities and Passage Optimization](https://groas.com/post/how-to-get-cited-in-google-ai-overviews) [September 9, 2026 • 5 min read](https://groas.com/post/how-to-get-cited-in-google-ai-overviews) [Written by Alexander Perelman](https://groas.com/post/how-to-get-cited-in-google-ai-overviews) * ## [Target CPA vs Target ROAS in Google Ads: Which Bid Strategy to Use](https://groas.com/post/target-cpa-vs-target-roas-google-ads) [September 9, 2026 • 7 min read](https://groas.com/post/target-cpa-vs-target-roas-google-ads) [Written by Alexander Perelman](https://groas.com/post/target-cpa-vs-target-roas-google-ads) * ## [Google Ads Consent Mode v2 and Conversion Tracking Setup for 2026](https://groas.com/post/google-ads-consent-mode-v2-setup-guide) [September 9, 2026 • 8 min read](https://groas.com/post/google-ads-consent-mode-v2-setup-guide) [Written by Alexander Perelman](https://groas.com/post/google-ads-consent-mode-v2-setup-guide) * ## [Google Ads Scripts vs Autonomous Automation: What to Automate and When to Hand Off](https://groas.com/post/google-ads-scripts-automation-vs-autonomous) [September 9, 2026 • 6 min read](https://groas.com/post/google-ads-scripts-automation-vs-autonomous) [Written by Alexander Perelman](https://groas.com/post/google-ads-scripts-automation-vs-autonomous) * [![Illustration for: Google Ads Grader vs. WordStream vs. Adsgrader: Which Free Audit Tool Catches What (and What to Do After)](https://groas.com/media/blog/f9a707cb7a12a8f7c5e93241c7f9b6356be4ecd83a4ef179c43f8ada55984b03.png)](https://groas.com/post/google-ads-grader-vs-wordstream-vs-adsgr) ## [Google Ads Grader vs. WordStream vs. Adsgrader: What Free Audits Miss](https://groas.com/post/google-ads-grader-vs-wordstream-vs-adsgr) [September 9, 2026 • 7 min read](https://groas.com/post/google-ads-grader-vs-wordstream-vs-adsgr) [Written by Alexander Perelman](https://groas.com/post/google-ads-grader-vs-wordstream-vs-adsgr) * [![Illustration for: Is a White-Label Google Ads Tool That Integrates With Shopify Right for Your Agency?](https://groas.com/media/blog/638afb4b6a5ad78c1ff3b641f289949cd05f694ca672cf0aa7b2dc8287ac0cfb.png)](https://groas.com/post/is-a-white-label-google-ads-tool-that-in) ## [Should Your Agency Buy a White-Label Google Ads Tool for Shopify?](https://groas.com/post/is-a-white-label-google-ads-tool-that-in) [September 8, 2026 • 6 min read](https://groas.com/post/is-a-white-label-google-ads-tool-that-in) [Written by Alexander Perelman](https://groas.com/post/is-a-white-label-google-ads-tool-that-in) * ## [Ads in AI Overviews and AI Mode: What Advertisers Need to Know](https://groas.com/post/ads-in-ai-overviews-ai-mode) [September 7, 2026 • 5 min read](https://groas.com/post/ads-in-ai-overviews-ai-mode) [Written by Alexander Perelman](https://groas.com/post/ads-in-ai-overviews-ai-mode) * [![Illustration for: Can AI Run Google Ads Better Than My Agency? An Honest Head-to-Head](https://groas.com/media/blog/ea547305e7fd075ac16f05517d478b9239a7410171ff47c11a9b5b3347c53809.png)](https://groas.com/post/can-ai-run-google-ads-better-than-my-age) ## [AI vs. Agency for Google Ads: The Honest $4,000-a-Month Test](https://groas.com/post/can-ai-run-google-ads-better-than-my-age) [September 7, 2026 • 5 min read](https://groas.com/post/can-ai-run-google-ads-better-than-my-age) [Written by Alexander Perelman](https://groas.com/post/can-ai-run-google-ads-better-than-my-age) [Previous](https://groas.com/author/alexander-perelman/page/8)[1](https://groas.com/author/alexander-perelman)…[8](https://groas.com/author/alexander-perelman/page/8)[9](https://groas.com/author/alexander-perelman/page/9)[10](https://groas.com/author/alexander-perelman/page/10)…[57](https://groas.com/author/alexander-perelman/page/57)[Next](https://groas.com/author/alexander-perelman/page/10) ## Structured data ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://graph.groas.com/entity/groas","name":"groas","url":"https://groas.com/","logo":{"@type":"ImageObject","url":"https://groas.com/icon-512.png","width":512,"height":512},"sameAs":["https://www.linkedin.com/company/groas/"]},{"@type":"WebSite","@id":"https://groas.com/#website","name":"groas","url":"https://groas.com/","inLanguage":"en-US","publisher":{"@id":"https://graph.groas.com/entity/groas"}},{"@type":"CollectionPage","@id":"https://groas.com/author/alexander-perelman/page/9#webpage","url":"https://groas.com/author/alexander-perelman/page/9","name":"Alexander Perelman, Head Of Product @ groas: groas Blog (page 9)","description":"Ex Goldman Sachs and Ex Stanford Computer Science Page 9 of 57.","inLanguage":"en-US","isPartOf":{"@id":"https://groas.com/#website"},"about":{"@id":"https://graph.groas.com/entity/groas"},"breadcrumb":{"@id":"https://groas.com/author/alexander-perelman/page/9#breadcrumb"},"mainEntity":{"@id":"https://groas.com/author/alexander-perelman/page/9#posts"}},{"@type":"BreadcrumbList","@id":"https://groas.com/author/alexander-perelman/page/9#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://groas.com/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https://groas.com/blog"},{"@type":"ListItem","position":3,"name":"Alexander Perelman","item":"https://groas.com/author/alexander-perelman"},{"@type":"ListItem","position":4,"name":"Page 9","item":"https://groas.com/author/alexander-perelman/page/9"}]},{"@type":"Blog","@id":"https://groas.com/blog#blog","name":"groas Blog","url":"https://groas.com/blog","publisher":{"@id":"https://graph.groas.com/entity/groas"},"image":"https://groas.com/icon-512.png"},{"@type":"ItemList","@id":"https://groas.com/author/alexander-perelman/page/9#posts","itemListElement":[{"@type":"ListItem","position":1,"url":"https://groas.com/post/google-ads-remarketing-and-display-retargeting-guide","name":"Google Ads Remarketing and Display Retargeting: RLSA, Lists, and Membership Duration"},{"@type":"ListItem","position":2,"url":"https://groas.com/post/what-is-an-ai-google-ads-agency","name":"What Is an AI Google Ads Agency? 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