Industry Expert Thoughts

A complete strategic guide to Google Ads for SaaS companies in 2026, covering why SaaS accounts require fundamentally different campaign structures, bidding strategies, conversion tracking, attribution, and landing page execution. Includes guidance on Search, Performance Max, and Demand Gen campaigns, offline conversion import setup, CPA vs ROAS bidding, and when in-house teams should consider adding a strategist or handing off execution entirely.

A complete guide to Google Ads for local service businesses in 2026 covering campaign structure for single and multi-location operators, bidding strategies anchored to cost per qualified lead, asset and extension setup for local conversion, landing page requirements, call tracking, and how to scale from one location to a regional footprint without rebuilding campaigns from scratch.

A practical seven-step framework for calculating a defensible target ROAS in Google Ads from your actual gross margin and account data, covering break-even ROAS, campaign-type segmentation, seasonality adjustments, and a structured review cadence so Smart Bidding targets reflect your real business economics.

A detailed comparison of hiring an in-house Google Ads manager versus using an AI-native managed service in 2026, covering fully loaded costs, execution breadth, scalability, single-point-of-failure risk, and which model fits early, growth, and scale stage businesses. Includes the hybrid path and a clear verdict on which option delivers more per dollar.

May 29, 2026 is a quiet day in Google Ads. Here is what is still rolling out and what to watch heading into June.

A complete 2026 execution guide to Performance Max campaigns, covering asset group structure, audience signals, budget controls, negative keywords, and reporting across three management models: agencies running PMax at scale, in-house teams collaborating with a strategist, and fully managed services that own the entire campaign lifecycle.

A step-by-step guide to Google Ads Shopping feed optimization covering Merchant Center diagnostics, product title structure, custom labels for bidding segmentation, GTIN and pricing accuracy, and how feed architecture connects to Performance Max and Standard Shopping campaign performance. Written for agency operators managing multiple client feeds, in-house teams running their own accounts, and businesses that want to understand what fully managed feed optimization includes.

Eight specific plays agency operators can run in 2026 to stop losing Google Ads clients to in-house teams, from white-labeling execution engines and standardizing account structures to vertical specialization, outcome-based pricing, and retention-driving review cadences.

A definitive Performance Max strategy guide for 2026 covering how DIY agencies, done-with-you in-house teams, and done-for-you fully managed services each approach PMax differently. Covers asset group setup, audience signals, bidding strategies, reporting, and common mistakes at each execution tier, with practical guidance on using a proprietary engine trained on over $500 billion in ad spend to close execution gaps.