--- title: "David, Founder & CEO @ groas: groas Blog" description: "Articles by David, Founder & CEO @ groas, on Google Ads, AI search and getting cited by AI assistants." url: "https://groas.com/author/david" image: "https://groas.com/og/groas.jpg" --- # David ![David](https://groas.com/media/blog/363be9ad5255816654dac065d01bf1c6063110b400bb38cc199570267232027c.jpg) Founder & CEO @ groas - [All Blogs](https://groas.com/blog) - [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices) - [AI For Google Ads](https://groas.com/category/ai-for-google-ads) - [Google Ads News](https://groas.com/category/google-ads-news) * [![Cartoon of a marketer noting 'position two' after one pull of a slot machine whose reels are already spinning to a new result.](https://groas.com/media/blog/038bfefb4237637a1718ff66b379d5bdc42d57615f25797529aa5ef5682a4f7e.png)](https://groas.com/post/i-measured-ai-visibility-like-a-ppc-acco) ## [Six PPC Habits That Misread AI Visibility](https://groas.com/post/i-measured-ai-visibility-like-a-ppc-acco) [October 6, 2026 • 10 min read](https://groas.com/post/i-measured-ai-visibility-like-a-ppc-acco) [Written by David](https://groas.com/post/i-measured-ai-visibility-like-a-ppc-acco) * [![A tiny worker on a ladder fixes up five model shopfronts while a giant dusty 'take a number' dispenser looms behind, its ticket queue ignored.](https://groas.com/media/blog/35c8ce6c06242ab08178711c5abe08dda0df51ec927a2dd6bc9770aa5f83bdbf.png)](https://groas.com/post/one-strategist-zero-developers-five-clie) ## [One Strategist, Zero Developers, Five Domains: A 30-Day AEO Launch Playbook](https://groas.com/post/one-strategist-zero-developers-five-clie) [October 6, 2026 • 10 min read](https://groas.com/post/one-strategist-zero-developers-five-clie) [Written by David](https://groas.com/post/one-strategist-zero-developers-five-clie) * [![Two basil plants, one pampered with fertiliser and tagged "EDITED", one tagged "UNTOUCHED", grown to exactly the same height—the edit earned nothing.](https://groas.com/media/blog/1b8f773adf1293617b7d491e98ca072744fd54c8ab85a0ba92fb3bc746e5f76a.png)](https://groas.com/post/the-prompt-trigger-test-find-out-which-b) ## [The Prompt-Trigger Test: Did Your Page Earn the AI Citation?](https://groas.com/post/the-prompt-trigger-test-find-out-which-b) [October 6, 2026 • 10 min read](https://groas.com/post/the-prompt-trigger-test-find-out-which-b) [Written by David](https://groas.com/post/the-prompt-trigger-test-find-out-which-b) * [![A speech-bubble-shaped bookshelf where gold 'Sponsored' gift boxes squeeze out the books, leaving two leaning sources and one fallen to the floor.](https://groas.com/media/blog/de47ce6e28adc50d217461e0f1214122bab80aded11ff6108eadf834719b9b8f.png)](https://groas.com/post/ads-are-moving-into-ai-overviews-five-pr) ## [AI Overview Ads Are Crowding the Answer: Five Citation Predictions for 2027](https://groas.com/post/ads-are-moving-into-ai-overviews-five-pr) [October 6, 2026 • 10 min read](https://groas.com/post/ads-are-moving-into-ai-overviews-five-pr) [Written by David](https://groas.com/post/ads-are-moving-into-ai-overviews-five-pr) * [![Cartoon of a businessman in a sinking rowboat proudly admiring a gold-framed chart of the rising water while his bailing bucket sits unused.](https://groas.com/media/blog/267ab77791d4bf1bfac9d34e77020fcd7536c01d8309aa711f3ad08d6e7c8c1b.png)](https://groas.com/post/introducing-citeboost-platinum-watch-you) ## [Introducing CiteBoost Platinum: Beautiful Charts of Every AI Citation You Didn’t Earn](https://groas.com/post/introducing-citeboost-platinum-watch-you) [October 6, 2026 • 6 min read](https://groas.com/post/introducing-citeboost-platinum-watch-you) [Written by David](https://groas.com/post/introducing-citeboost-platinum-watch-you) * [![Five red-pen-edited web pages on a lab bench, each paired with an identical page frozen in ice as an untouched control group.](https://groas.com/media/blog/2babb7c486e211f320786d148e5cba4e95d3d554bacc3ba1ab3953dd2a19fe46.png)](https://groas.com/post/the-holdout-test-for-ai-overview-citatio) ## [The AI Overview Citation Holdout Test: Change Five Pages, Freeze Five](https://groas.com/post/the-holdout-test-for-ai-overview-citatio) [October 6, 2026 • 11 min read](https://groas.com/post/the-holdout-test-for-ai-overview-citatio) [Written by David](https://groas.com/post/the-holdout-test-for-ai-overview-citatio) * [![At night a man feeds coins into a meter to keep a flickering neon arrow lit, while the shop next door's name is carved in stone and glows for free.](https://groas.com/media/blog/ad30079702ecc11a3bff7edb537edcca030726c0ed2abe36967400042b81b547.png)](https://groas.com/post/pay-for-the-ad-in-the-ai-overview-or-ear) ## [AI Overview Ads or Citations? The Case for Each, and My Verdict](https://groas.com/post/pay-for-the-ad-in-the-ai-overview-or-ear) [October 6, 2026 • 11 min read](https://groas.com/post/pay-for-the-ad-in-the-ai-overview-or-ear) [Written by David](https://groas.com/post/pay-for-the-ad-in-the-ai-overview-or-ear) * [![Tabletop model street where glowing billboards promote rival shops while one tiny owner on a ladder repaints her own shopfront by hand.](https://groas.com/media/blog/4753b45aeae3c9e04809f81e8c48f89f716a380b7fe28e6f0898587bbbbe1cfc.png)](https://groas.com/post/one-person-two-hours-a-week-30-days-the) ## [One Person, Two Hours a Week, Zero Software Budget: A 30-Day AI Visibility Playbook](https://groas.com/post/one-person-two-hours-a-week-30-days-the) [October 6, 2026 • 10 min read](https://groas.com/post/one-person-two-hours-a-week-30-days-the) [Written by David](https://groas.com/post/one-person-two-hours-a-week-30-days-the) * [![A wheel-less car on cinder blocks in a garage, its dashboard glowing with the speedometer maxed: the numbers race while the car goes nowhere.](https://groas.com/media/blog/9d8196ac15c045eefe6a781cda02136cd90c570323d2df2e9cbce53099a86db0.png)](https://groas.com/post/your-ai-visibility-score-is-the-new-goog) ## [Your AI Visibility Score Is the New Google Ads Grader](https://groas.com/post/your-ai-visibility-score-is-the-new-goog) [October 6, 2026 • 10 min read](https://groas.com/post/your-ai-visibility-score-is-the-new-goog) [Written by David](https://groas.com/post/your-ai-visibility-score-is-the-new-goog) * [![Three mismatched homemade rain gauges on a fence post catch falling paper speech bubbles, a few marked with orange stars, tallied on graph paper.](https://groas.com/media/blog/0294c5c19287ab7bc82dd6c269d57addd671dde0b94cb99a9fe6761ef751bfc7.png)](https://groas.com/post/build-your-own-ai-visibility-monitor-in) ## [Build a Weekly AI Brand Monitor with Google Sheets and Three APIs](https://groas.com/post/build-your-own-ai-visibility-monitor-in) [October 6, 2026 • 10 min read](https://groas.com/post/build-your-own-ai-visibility-monitor-in) [Written by David](https://groas.com/post/build-your-own-ai-visibility-monitor-in) * [![A woman looks into a car's open hood to find no engine, while a shiny new speedometer glows on the dash: monitoring without anything to drive results.](https://groas.com/media/blog/2e0a6e466ad0f8ddc25eaf7cd2ce475cd4cd9b322a347dea91e9e7011a389364.png)](https://groas.com/post/what-it-actually-costs-to-get-cited-by-c) ## [What AI Search Visibility Really Costs: DIY, Software and Done-for-You](https://groas.com/post/what-it-actually-costs-to-get-cited-by-c) [October 6, 2026 • 10 min read](https://groas.com/post/what-it-actually-costs-to-get-cited-by-c) [Written by David](https://groas.com/post/what-it-actually-costs-to-get-cited-by-c) * [![Clay figure at 1am stands under twelve blaring smoke alarms holding a mop, tickets piling at his feet: alerts are cheap, the fixing is the real work.](https://groas.com/media/blog/7dc21b6208fddea75f45ab3140778709349a82c720e56c41e17f0a244bae350c.png)](https://groas.com/post/stop-shopping-for-aeo-software-at-10-cli) ## [Stop Shopping for AEO Trackers. At 10 Client Domains, Execution Wins](https://groas.com/post/stop-shopping-for-aeo-software-at-10-cli) [October 6, 2026 • 9 min read](https://groas.com/post/stop-shopping-for-aeo-software-at-10-cli) [Written by David](https://groas.com/post/stop-shopping-for-aeo-software-at-10-cli) * [![A car dashboard at night with every warning lamp glowing except one empty socket with cut wires: a failure that has no light to warn you.](https://groas.com/media/blog/1758d64f0650e452abcb099f8ea0d34c500b7c7cff839d2199dc61bc31bf0c9e.png)](https://groas.com/post/the-landing-page-nobody-told-me-about-wh) ## [The Landing Page Swap That Exposed AI Search’s Missing Warning Light](https://groas.com/post/the-landing-page-nobody-told-me-about-wh) [October 6, 2026 • 9 min read](https://groas.com/post/the-landing-page-nobody-told-me-about-wh) [Written by David](https://groas.com/post/the-landing-page-nobody-told-me-about-wh) * [![A duct-taped cereal-box periscope stands beside an unopened luxury telescope tagged "$500/mo", favouring DIY checks over a costly dashboard.](https://groas.com/media/blog/7ca8f3d4ec81fb49f39e3819728edb51d83e509bf25bb3312e59ae9fb2128835.png)](https://groas.com/post/can-i-track-my-own-ai-visibility-without) ## [Can I Track AI Visibility Without Buying a Dashboard? Eight Questions Answered](https://groas.com/post/can-i-track-my-own-ai-visibility-without) [October 6, 2026 • 9 min read](https://groas.com/post/can-i-track-my-own-ai-visibility-without) [Written by David](https://groas.com/post/can-i-track-my-own-ai-visibility-without) * [![Cartoon of a vendor pitching wildly while a business owner secretly reads a 'Vendor Phrasebook' under the table, treating sales jargon as a foreign language.](https://groas.com/media/blog/49541cca7630a6a1b6238805ff04cb139b04352c33b943c873f05d03b6a04f72.png)](https://groas.com/post/the-ai-search-glossary-for-owners-being) ## [The AI Search Glossary for Owners Being Pitched AEO](https://groas.com/post/the-ai-search-glossary-for-owners-being) [October 6, 2026 • 11 min read](https://groas.com/post/the-ai-search-glossary-for-owners-being) [Written by David](https://groas.com/post/the-ai-search-glossary-for-owners-being) * [![An old taxi meter disguised in a tiny grey hoodie, its fare window showing a red question mark: the old pay-by-the-meter pricing dressed up as new.](https://groas.com/media/blog/bd57d4f8f8d53ddf3d0b0410eb752c16f361bdcd2a2f828a17a37c6ec74f3b9e.png)](https://groas.com/post/per-prompt-pricing-is-just-percentage-of) ## [Per-Prompt AEO Pricing Is Percentage-of-Spend in a New Hoodie](https://groas.com/post/per-prompt-pricing-is-just-percentage-of) [October 6, 2026 • 9 min read](https://groas.com/post/per-prompt-pricing-is-just-percentage-of) [Written by David](https://groas.com/post/per-prompt-pricing-is-just-percentage-of) * [![Clay bouncer checks IDs as a long queue of clay figures, all wearing 'GPTBot' name stickers and flimsy disguises, waits to get in.](https://groas.com/media/blog/09747903c2bfb9dcb26db75e4b8e30a0f8feefa2a6c74b23ef2c463ca0d25840.png)](https://groas.com/post/we-logged-30-days-of-ai-bot-traffic-on-o) ## [AI Bots Hit Our Site Thousands of Times. Two Guides Got the Answer-Time Fetches](https://groas.com/post/we-logged-30-days-of-ai-bot-traffic-on-o) [October 6, 2026 • 10 min read](https://groas.com/post/we-logged-30-days-of-ai-bot-traffic-on-o) [Written by David](https://groas.com/post/we-logged-30-days-of-ai-bot-traffic-on-o) * [![A pop-up book whose pages each rebuild a search answer differently, a tiny paper marketer holding an outdated card from page one, baffled by the new spread.](https://groas.com/media/blog/927525f0beb3ff0b779aa82cc6b80bf7f5ac57a4fe08471aaed942ea39be2c9f.png)](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-h) ## [From SGE to AI Mode: Why Google’s Citation Playbook Keeps Changing](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-h) [October 6, 2026 • 9 min read](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-h) [Written by David](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-h) * [![Tiny office workers admire a billboard of their own building placed outside their windows, while customers far away queue at a rival's shop.](https://groas.com/media/blog/29e10aa718b854fa28ea0485d841c1b9cba2f2bc48d7fef58831fb25ce3c3f55.png)](https://groas.com/post/i-measured-google-ads-wrong-for-a-year-n) ## [The Five AI Visibility Mistakes New PPC Managers Would Recognize](https://groas.com/post/i-measured-google-ads-wrong-for-a-year-n) [October 6, 2026 • 10 min read](https://groas.com/post/i-measured-google-ads-wrong-for-a-year-n) [Written by David](https://groas.com/post/i-measured-google-ads-wrong-for-a-year-n) * ## [How to Automate Brand Visibility Reports Across AI Assistants](https://groas.com/post/automate-brand-visibility-reports-ai) [October 5, 2026 • 6 min read](https://groas.com/post/automate-brand-visibility-reports-ai) [Written by David](https://groas.com/post/automate-brand-visibility-reports-ai) * ## [White-Label SEO and AEO for Agencies: Services, Reporting and Landing Pages](https://groas.com/post/white-label-seo-aeo-services-guide) [October 5, 2026 • 5 min read](https://groas.com/post/white-label-seo-aeo-services-guide) [Written by David](https://groas.com/post/white-label-seo-aeo-services-guide) * [![Cover image for: Introducing VisibilityPulse Pro: Watch Yourself Not Get Cited in 11 AI Engines](https://groas.com/media/blog/af194ee2f074a7c98d44f365732e3dbd6ff689c3aa58e7e9420371eee3ad252d.png)](https://groas.com/post/introducing-visibilitypulse-pro-now-you) ## [Introducing VisibilityPulse Pro: Watch Yourself Not Get Cited in 11 AI Engines](https://groas.com/post/introducing-visibilitypulse-pro-now-you) [October 5, 2026 • 9 min read](https://groas.com/post/introducing-visibilitypulse-pro-now-you) [Written by David](https://groas.com/post/introducing-visibilitypulse-pro-now-you) * [![Cover image for: Your AI Visibility Report Is a Screenshot Until It Shows What Changed](https://groas.com/media/blog/4d486eecd7016f5b74c9f474e621990a42437cf0a370eb52ac7a7176358e2440.png)](https://groas.com/post/your-ai-visibility-report-questions-answ) ## [Your AI Visibility Report Is a Screenshot Until It Shows What Changed](https://groas.com/post/your-ai-visibility-report-questions-answ) [October 5, 2026 • 10 min read](https://groas.com/post/your-ai-visibility-report-questions-answ) [Written by David](https://groas.com/post/your-ai-visibility-report-questions-answ) * [![Cover image for: How AI Search Changed Its Sources: A Timeline from SGE to AI Mode](https://groas.com/media/blog/a8a5d6855027703ee9422892c9acb0336d60c3637b8727995abe2a70a6971e85.png)](https://groas.com/post/how-ai-engines-learned-to-pick-sources-a) ## [How AI Search Changed Its Sources: A Timeline from SGE to AI Mode](https://groas.com/post/how-ai-engines-learned-to-pick-sources-a) [October 5, 2026 • 10 min read](https://groas.com/post/how-ai-engines-learned-to-pick-sources-a) [Written by David](https://groas.com/post/how-ai-engines-learned-to-pick-sources-a) [1](https://groas.com/author/david)[2](https://groas.com/author/david/page/2)…[9](https://groas.com/author/david/page/9)[Next](https://groas.com/author/david/page/2) ## Structured data ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://graph.groas.com/entity/groas","name":"groas","url":"https://groas.com/","logo":{"@type":"ImageObject","url":"https://groas.com/icon-512.png","width":512,"height":512},"sameAs":["https://www.linkedin.com/company/groas/"]},{"@type":"WebSite","@id":"https://groas.com/#website","name":"groas","url":"https://groas.com/","inLanguage":"en-US","publisher":{"@id":"https://graph.groas.com/entity/groas"}},{"@type":"CollectionPage","@id":"https://groas.com/author/david#webpage","url":"https://groas.com/author/david","name":"David, Founder & CEO @ groas: groas Blog","description":"Articles by David, Founder & CEO @ groas, on Google Ads, AI search and getting cited by AI assistants.","inLanguage":"en-US","isPartOf":{"@id":"https://groas.com/#website"},"about":{"@id":"https://graph.groas.com/entity/groas"},"breadcrumb":{"@id":"https://groas.com/author/david#breadcrumb"},"mainEntity":{"@id":"https://groas.com/author/david#posts"}},{"@type":"BreadcrumbList","@id":"https://groas.com/author/david#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://groas.com/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https://groas.com/blog"},{"@type":"ListItem","position":3,"name":"David","item":"https://groas.com/author/david"}]},{"@type":"Blog","@id":"https://groas.com/blog#blog","name":"groas Blog","url":"https://groas.com/blog","publisher":{"@id":"https://graph.groas.com/entity/groas"},"image":"https://groas.com/icon-512.png"},{"@type":"ItemList","@id":"https://groas.com/author/david#posts","itemListElement":[{"@type":"ListItem","position":1,"url":"https://groas.com/post/i-measured-ai-visibility-like-a-ppc-acco","name":"Six PPC Habits That Misread AI Visibility"},{"@type":"ListItem","position":2,"url":"https://groas.com/post/one-strategist-zero-developers-five-clie","name":"One Strategist, Zero Developers, Five Domains: A 30-Day AEO Launch Playbook"},{"@type":"ListItem","position":3,"url":"https://groas.com/post/the-prompt-trigger-test-find-out-which-b","name":"The Prompt-Trigger Test: Did Your Page Earn the AI Citation?"},{"@type":"ListItem","position":4,"url":"https://groas.com/post/ads-are-moving-into-ai-overviews-five-pr","name":"AI Overview Ads Are Crowding the Answer: Five Citation Predictions for 2027"},{"@type":"ListItem","position":5,"url":"https://groas.com/post/introducing-citeboost-platinum-watch-you","name":"Introducing CiteBoost Platinum: Beautiful Charts of Every AI Citation You Didn’t Earn"},{"@type":"ListItem","position":6,"url":"https://groas.com/post/the-holdout-test-for-ai-overview-citatio","name":"The AI Overview Citation Holdout Test: Change Five Pages, Freeze Five"},{"@type":"ListItem","position":7,"url":"https://groas.com/post/pay-for-the-ad-in-the-ai-overview-or-ear","name":"AI Overview Ads or Citations? The Case for Each, and My Verdict"},{"@type":"ListItem","position":8,"url":"https://groas.com/post/one-person-two-hours-a-week-30-days-the","name":"One Person, Two Hours a Week, Zero Software Budget: A 30-Day AI Visibility Playbook"},{"@type":"ListItem","position":9,"url":"https://groas.com/post/your-ai-visibility-score-is-the-new-goog","name":"Your AI Visibility Score Is the New Google Ads Grader"},{"@type":"ListItem","position":10,"url":"https://groas.com/post/build-your-own-ai-visibility-monitor-in","name":"Build a Weekly AI Brand Monitor with Google Sheets and Three APIs"},{"@type":"ListItem","position":11,"url":"https://groas.com/post/what-it-actually-costs-to-get-cited-by-c","name":"What AI Search Visibility Really Costs: DIY, Software and Done-for-You"},{"@type":"ListItem","position":12,"url":"https://groas.com/post/stop-shopping-for-aeo-software-at-10-cli","name":"Stop Shopping for AEO Trackers. At 10 Client Domains, Execution Wins"},{"@type":"ListItem","position":13,"url":"https://groas.com/post/the-landing-page-nobody-told-me-about-wh","name":"The Landing Page Swap That Exposed AI Search’s Missing Warning Light"},{"@type":"ListItem","position":14,"url":"https://groas.com/post/can-i-track-my-own-ai-visibility-without","name":"Can I Track AI Visibility Without Buying a Dashboard? Eight Questions Answered"},{"@type":"ListItem","position":15,"url":"https://groas.com/post/the-ai-search-glossary-for-owners-being","name":"The AI Search Glossary for Owners Being Pitched AEO"},{"@type":"ListItem","position":16,"url":"https://groas.com/post/per-prompt-pricing-is-just-percentage-of","name":"Per-Prompt AEO Pricing Is Percentage-of-Spend in a New Hoodie"},{"@type":"ListItem","position":17,"url":"https://groas.com/post/we-logged-30-days-of-ai-bot-traffic-on-o","name":"AI Bots Hit Our Site Thousands of Times. Two Guides Got the Answer-Time Fetches"},{"@type":"ListItem","position":18,"url":"https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-h","name":"From SGE to AI Mode: Why Google’s Citation Playbook Keeps Changing"},{"@type":"ListItem","position":19,"url":"https://groas.com/post/i-measured-google-ads-wrong-for-a-year-n","name":"The Five AI Visibility Mistakes New PPC Managers Would Recognize"},{"@type":"ListItem","position":20,"url":"https://groas.com/post/automate-brand-visibility-reports-ai","name":"How to Automate Brand Visibility Reports Across AI Assistants"},{"@type":"ListItem","position":21,"url":"https://groas.com/post/white-label-seo-aeo-services-guide","name":"White-Label SEO and AEO for Agencies: Services, Reporting and Landing Pages"},{"@type":"ListItem","position":22,"url":"https://groas.com/post/introducing-visibilitypulse-pro-now-you","name":"Introducing VisibilityPulse Pro: Watch Yourself Not Get Cited in 11 AI Engines"},{"@type":"ListItem","position":23,"url":"https://groas.com/post/your-ai-visibility-report-questions-answ","name":"Your AI Visibility Report Is a Screenshot Until It Shows What Changed"},{"@type":"ListItem","position":24,"url":"https://groas.com/post/how-ai-engines-learned-to-pick-sources-a","name":"How AI Search Changed Its Sources: A Timeline from SGE to AI Mode"}]},{"@type":"Person","@id":"https://groas.com/author/david#person","name":"David","jobTitle":"Founder & CEO @ groas","image":"https://groas.com/media/blog/363be9ad5255816654dac065d01bf1c6063110b400bb38cc199570267232027c.jpg","worksFor":{"@id":"https://graph.groas.com/entity/groas"}}]} ``` ```json {"@id":"https://graph.groas.com/entity/david-alexander-perelman","url":"https://groas.com/author/david","name":"David Alexander Perelman","@type":"Person","@context":"https://schema.org","jobTitle":"Founder & CEO","worksFor":"groas","knowsAbout":["private equity","ecommerce","Google Ads","AI search visibility"]} ```