---
title: "groas Blog: Insights on AI & Google Ads"
description: "Stay updated with the groas blog for trends, tips, and news on AI marketing to optimize campaigns and boost ROAS."
url: "https://groas.com/blog"
image: "https://groas.com/og/groas.jpg"
---

# groas Blog

The best blog around AI & Google Ads on the internet.

[![Five suspended geometric prisms of varying heights arranged in a row, lit from the left in cool teal, floating against a deep slate background.](https://groas.com/media/blog/cc1cf7502161d283a6f983fee08a418fa3a65ac5f166f025f013daf2e1d151b4.jpg)](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide)

## [Google Ads Agency Pricing Models Compared: 2026 Guide](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide)

[A structured comparison of the five main Google Ads agency pricing models in 2026: percentage of ad spend, flat retainer, performance-based, hourly consulting, and autonomous flat-fee management. Learn what each model actually costs at different spend levels, where the incentive conflicts hide, and how to pick the right structure for your business stage and growth trajectory.](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide)

[May 24, 2026 • 11 min read](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide)

[Written by Alexander Perelman](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide)

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* [![A woman carefully reads a fancy rain gauge in a living room with no roof as rain floods in: perfect measurement, nothing actually fixed.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/4354842c-974c-47ca-84e0-d317107b7254.png)](https://groas.com/post/your-questions-about-measuring-ai-visibi)
  ## [AI Visibility Has No Search Terms Report. Here’s What to Measure Instead](https://groas.com/post/your-questions-about-measuring-ai-visibi)
  [October 8, 2026 • 9 min read](https://groas.com/post/your-questions-about-measuring-ai-visibi)

  [Written by Alexander Perelman](https://groas.com/post/your-questions-about-measuring-ai-visibi)
* [![Cartoon gardener proudly credits his watering can for a lush bed, while rain falls on both beds and the untouched one beside it grew just as much.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b9245ddc-b454-4fc7-b2cb-14455750d407.png)](https://groas.com/post/did-that-page-change-actually-get-you-ci)
  ## [Did Your Rewrite Earn That AI Citation? Run a Holdout Test](https://groas.com/post/did-that-page-change-actually-get-you-ci)
  [October 8, 2026 • 10 min read](https://groas.com/post/did-that-page-change-actually-get-you-ci)

  [Written by Alexander Perelman](https://groas.com/post/did-that-page-change-actually-get-you-ci)
* [![A brick-thick audit report covered in red and green tabs is wedged as a doorstop under a freshly painted door that is padlocked shut.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/fd058b40-1fc2-4f53-98e8-c992dc358994.png)](https://groas.com/post/your-ai-technical-seo-audit-is-60-pages)
  ## [Your 60-Page AI SEO Audit Missed the Door](https://groas.com/post/your-ai-technical-seo-audit-is-60-pages)
  [October 8, 2026 • 9 min read](https://groas.com/post/your-ai-technical-seo-audit-is-60-pages)

  [Written by Alexander Perelman](https://groas.com/post/your-ai-technical-seo-audit-is-60-pages)
* [![A homemade steel cookie cutter shaped like a node network cuts dough beside fifteen identical cookies, each decorated differently: one template, many clients.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/e653145e-2f27-41f0-a305-c38dc7cc567a.png)](https://groas.com/post/build-a-client-s-knowledge-graph-in-90-m)
  ## [Build a Client Entity Graph in 90 Minutes, Then Reuse It Across 15 Domains](https://groas.com/post/build-a-client-s-knowledge-graph-in-90-m)
  [October 8, 2026 • 10 min read](https://groas.com/post/build-a-client-s-knowledge-graph-in-90-m)

  [Written by Alexander Perelman](https://groas.com/post/build-a-client-s-knowledge-graph-in-90-m)
* [![A towering stack of printed articles piles up beneath a chained, padlocked letterbox: more content can't get through a locked door.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/1ed00fe0-f2d4-4d1d-a920-0a510e46dbea.png)](https://groas.com/post/how-to-find-the-content-gaps-keeping-you)
  ## [Missing From AI Answers? Diagnose the Four Gaps Before You Write More Content](https://groas.com/post/how-to-find-the-content-gaps-keeping-you)
  [October 8, 2026 • 10 min read](https://groas.com/post/how-to-find-the-content-gaps-keeping-you)

  [Written by Alexander Perelman](https://groas.com/post/how-to-find-the-content-gaps-keeping-you)
* [![Tiny model town at dawn: three tripwires guard a plumbing shop, and one bell rings as a watchman turns, an alarm only for a real change.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/7baa5b2c-1a19-4ce4-af8f-5c2f083db51e.png)](https://groas.com/post/set-up-an-alarm-for-what-ai-search-says)
  ## [Build a Weekly Alarm for What AI Search Says About Your Business](https://groas.com/post/set-up-an-alarm-for-what-ai-search-says)
  [October 8, 2026 • 10 min read](https://groas.com/post/set-up-an-alarm-for-what-ai-search-says)

  [Written by Alexander Perelman](https://groas.com/post/set-up-an-alarm-for-what-ai-search-says)
* [![A tiny crane lifts one intact paragraph slab out of a giant printed web page while another paragraph crumbles when workers try to pry it loose.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/f1929d21-13f1-478b-8cae-cc13023f806b.png)](https://groas.com/post/14-citable-passage-templates-for-chatgpt)
  ## [14 Citable Passage Templates for ChatGPT and Perplexity](https://groas.com/post/14-citable-passage-templates-for-chatgpt)
  [October 8, 2026 • 11 min read](https://groas.com/post/14-citable-passage-templates-for-chatgpt)

  [Written by Alexander Perelman](https://groas.com/post/14-citable-passage-templates-for-chatgpt)
* [![Cartoon of a vendor handing a client a framed single wave labelled No. 3 while a churning sea of different waves rolls behind them.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/311181c0-959d-4b7a-8730-26bc8606d731.png)](https://groas.com/post/stop-trying-to-find-the-prompts-that-men)
  ## [Your Brand Doesn’t Have a Magic Prompt List](https://groas.com/post/stop-trying-to-find-the-prompts-that-men)
  [October 8, 2026 • 9 min read](https://groas.com/post/stop-trying-to-find-the-prompts-that-men)

  [Written by Alexander Perelman](https://groas.com/post/stop-trying-to-find-the-prompts-that-men)
* [![Cartoon of a founder pinning one blurry chat-bubble photo like a Bigfoot sighting while a colleague quietly fills a ledger with hundreds of tally marks.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/84e035c5-6236-47aa-95ec-6bbec3ca9db7.png)](https://groas.com/post/build-an-ai-visibility-baseline-in-one-a)
  ## [Build an AI Visibility Baseline: 40 Prompts, 4 Engines, 3 Runs Each](https://groas.com/post/build-an-ai-visibility-baseline-in-one-a)
  [October 8, 2026 • 10 min read](https://groas.com/post/build-an-ai-visibility-baseline-in-one-a)

  [Written by Alexander Perelman](https://groas.com/post/build-an-ai-visibility-baseline-in-one-a)
* [![A pristine gauge reads red beside a leaking pipe while the toolbox below holds only more gauges: measuring the problem instead of fixing it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/9c594efc-de61-4151-bb21-fdd22ca28429.png)](https://groas.com/post/anatomy-of-an-aeo-retainer-that-dies-in)
  ## [The AEO Retainer That Dies in Month Four Was Broken at Purchase](https://groas.com/post/anatomy-of-an-aeo-retainer-that-dies-in)
  [October 8, 2026 • 9 min read](https://groas.com/post/anatomy-of-an-aeo-retainer-that-dies-in)

  [Written by Alexander Perelman](https://groas.com/post/anatomy-of-an-aeo-retainer-that-dies-in)
* [![A tired man at a laptop at 1am as dozens of colour-coded spreadsheet tabs spill out of the screen and creep across his apartment.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/fdea73fc-3d9d-492b-ab11-e5ad2819188a.png)](https://groas.com/post/i-managed-a-dozen-clients-ads-by-spreads)
  ## [The 1am Spreadsheet Is Coming Back for AEO Agencies](https://groas.com/post/i-managed-a-dozen-clients-ads-by-spreads)
  [October 8, 2026 • 9 min read](https://groas.com/post/i-managed-a-dozen-clients-ads-by-spreads)

  [Written by Alexander Perelman](https://groas.com/post/i-managed-a-dozen-clients-ads-by-spreads)
* [![Tabletop model: workers gild a shop's hollow facade while a bouncer at the padlocked gate turns away the courier who came to read it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/d03e2722-c81b-471e-a00b-1c2d16b022c9.png)](https://groas.com/post/robots-txt-to-rendering-a-technical-glos)
  ## [robots.txt to Rendering: The Technical AEO Glossary That Matters](https://groas.com/post/robots-txt-to-rendering-a-technical-glos)
  [October 8, 2026 • 9 min read](https://groas.com/post/robots-txt-to-rendering-a-technical-glos)

  [Written by Alexander Perelman](https://groas.com/post/robots-txt-to-rendering-a-technical-glos)
* [![Clay figure in pajamas runs with one bucket between ten houses whose roof alarms all flash: alerts are automatic, but the fixing is still manual work.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/49cd66fd-dfcc-4c90-8d12-866354b26af3.png)](https://groas.com/post/agency-owners-asked-chatgpt-these-8-ques)
  ## [8 AEO Software Questions Agency Owners Ask ChatGPT—and the Answers They Need](https://groas.com/post/agency-owners-asked-chatgpt-these-8-ques)
  [October 8, 2026 • 10 min read](https://groas.com/post/agency-owners-asked-chatgpt-these-8-ques)

  [Written by Alexander Perelman](https://groas.com/post/agency-owners-asked-chatgpt-these-8-ques)
* [![A credit card half-pulled from a leather wallet, held back by a handwritten 'Dear owner' letter sealed around it with red wax, beside a glowing laptop.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/27d2c940-9fe2-4db5-8229-b80f102def75.png)](https://groas.com/post/an-open-letter-to-the-owner-who-just-ask)
  ## [An Open Letter to the Owner ChatGPT Named Your Competitor Instead](https://groas.com/post/an-open-letter-to-the-owner-who-just-ask)
  [October 8, 2026 • 9 min read](https://groas.com/post/an-open-letter-to-the-owner-who-just-ask)

  [Written by Alexander Perelman](https://groas.com/post/an-open-letter-to-the-owner-who-just-ask)
* [![A small receipt reading $29.00 unspools into a long ribbon of timesheet hour tallies spilling off the counter: the hidden labour behind a cheap tool.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/e7ed8256-cc76-46f7-9262-a9d93a271cc0.png)](https://groas.com/post/what-getting-cited-in-google-ai-overview)
  ## [What Google AI Overview Citations Cost: The Tool Bill and the Work Behind It](https://groas.com/post/what-getting-cited-in-google-ai-overview)
  [October 8, 2026 • 11 min read](https://groas.com/post/what-getting-cited-in-google-ai-overview)

  [Written by Alexander Perelman](https://groas.com/post/what-getting-cited-in-google-ai-overview)
* [![Three huge fingerprinted encyclopedias sit sealed and unread beside a small worn notebook bristling with orange tabs, the one actually being used.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/5c07036f-ff5a-49d8-aa0b-3b03244b6048.png)](https://groas.com/post/178-chatgpt-visits-to-one-changelog-zero)
  ## [182 Live Fetches for One Changelog, Zero for Three Category Pages](https://groas.com/post/178-chatgpt-visits-to-one-changelog-zero)
  [October 8, 2026 • 9 min read](https://groas.com/post/178-chatgpt-visits-to-one-changelog-zero)

  [Written by Alexander Perelman](https://groas.com/post/178-chatgpt-visits-to-one-changelog-zero)
* [![An old tin can labelled SEO with a shiny new AEO label stuck over it, one corner peeling, and a bigger price sticker on top: the same product resold.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/f9f80b8c-c05f-4b8e-b504-fee22c9e200a.png)](https://groas.com/post/is-aeo-just-seo-with-a-new-invoice-both)
  ## [Is AEO Just SEO With a New Invoice? My Verdict](https://groas.com/post/is-aeo-just-seo-with-a-new-invoice-both)
  [October 8, 2026 • 10 min read](https://groas.com/post/is-aeo-just-seo-with-a-new-invoice-both)

  [Written by Alexander Perelman](https://groas.com/post/is-aeo-just-seo-with-a-new-invoice-both)
* [![Clay customer squeezes through a wall of musical accordions to reach a red BOOK button while a salesman proudly shows a score of 91.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/34770a8b-5f72-4a67-b3b2-1b8491c50ffa.png)](https://groas.com/post/your-landing-page-is-not-supposed-to-ran)
  ## [Stop Paying Software to Turn Your Landing Page Into AI Overview Bait](https://groas.com/post/your-landing-page-is-not-supposed-to-ran)
  [October 8, 2026 • 9 min read](https://groas.com/post/your-landing-page-is-not-supposed-to-ran)

  [Written by Alexander Perelman](https://groas.com/post/your-landing-page-is-not-supposed-to-ran)
* [![A theatre crew aims spotlights, a camera and a laser at an empty taped X on stage, carefully measuring a star who isn't there.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/1644941f-efda-4f54-a3b5-f1045cfe511e.png)](https://groas.com/post/congratulations-your-ai-visibility-dashb)
  ## [Congratulations: Your AI Visibility Report Confirms You’re Still Invisible](https://groas.com/post/congratulations-your-ai-visibility-dashb)
  [October 8, 2026 • 9 min read](https://groas.com/post/congratulations-your-ai-visibility-dashb)

  [Written by Alexander Perelman](https://groas.com/post/congratulations-your-ai-visibility-dashb)
* [![Clay bouncer shines a torch on a disguised figure wearing a scrawled 'GPTBot' name sticker, while a long queue of identical impostors waits behind.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/28c34ab9-a125-434b-85e9-c082e0bcab59.png)](https://groas.com/post/76-of-our-ai-bot-traffic-couldn-t-be-ver)
  ## [76.5% of Claimed AI Bot Hits Failed Verification: What Our Edge Logs Say About AEO Reporting](https://groas.com/post/76-of-our-ai-bot-traffic-couldn-t-be-ver)
  [October 8, 2026 • 10 min read](https://groas.com/post/76-of-our-ai-bot-traffic-couldn-t-be-ver)

  [Written by Alexander Perelman](https://groas.com/post/76-of-our-ai-bot-traffic-couldn-t-be-ver)
* [![Model street of ten shops at night where a coin-fed streetlamp lights only two, as a tiny man strains to push in a giant coin to see more.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/5a6d2312-023e-43ec-b408-9d5d3958ad4a.png)](https://groas.com/post/stop-buying-aeo-tools-priced-per-tracked)
  ## [Stop Buying AEO Tools Priced Per Prompt](https://groas.com/post/stop-buying-aeo-tools-priced-per-tracked)
  [October 8, 2026 • 10 min read](https://groas.com/post/stop-buying-aeo-tools-priced-per-tracked)

  [Written by Alexander Perelman](https://groas.com/post/stop-buying-aeo-tools-priced-per-tracked)
* [![An old, coffee-stained SEO price sheet with a shiny new 'AEO' sticker slapped crookedly over one line, its corner peeling to reveal the same old item beneath.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/2245e5cb-83e3-42f9-abbd-7663ef5f4af8.png)](https://groas.com/post/teardown-a-typical-white-label-seo-packa)
  ## [White-Label SEO With an AEO Sticker: A Line-by-Line Teardown](https://groas.com/post/teardown-a-typical-white-label-seo-packa)
  [October 8, 2026 • 10 min read](https://groas.com/post/teardown-a-typical-white-label-seo-packa)

  [Written by Alexander Perelman](https://groas.com/post/teardown-a-typical-white-label-seo-packa)
* [![A brass machine plate with 'KEYWORD' filed off and 'PROMPT' freshly stamped below, brass filings and a file beside it: old ad terms relabeled.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/ab80f78a-262e-4a54-9dc3-fd9bb46d8c2d.png)](https://groas.com/post/the-aeo-glossary-for-people-who-learned)
  ## [The AEO Glossary for People Who Learned Search in Google Ads](https://groas.com/post/the-aeo-glossary-for-people-who-learned)
  [October 8, 2026 • 10 min read](https://groas.com/post/the-aeo-glossary-for-people-who-learned)

  [Written by Alexander Perelman](https://groas.com/post/the-aeo-glossary-for-people-who-learned)
* [![A chrome tally counter wearing a tiny tuxedo and red bow tie poses on an award plinth: a hit counter dressed up as a result.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/3cd89507-39c6-4222-b13b-80dd1ab75a2c.png)](https://groas.com/post/7-myths-about-getting-cited-by-chatgpt-a)
  ## [7 AI Citation Myths Our Bot Logs Put to the Test](https://groas.com/post/7-myths-about-getting-cited-by-chatgpt-a)
  [October 8, 2026 • 9 min read](https://groas.com/post/7-myths-about-getting-cited-by-chatgpt-a)

  [Written by Alexander Perelman](https://groas.com/post/7-myths-about-getting-cited-by-chatgpt-a)
* [![Ten identical white-labelled jars on a shelf that has cracked under jar six, the later jars tipping: the same offer repeated until it breaks.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/be84f49e-57a3-4b26-a987-f891c8bc1221.png)](https://groas.com/post/how-a-10-domain-white-label-aeo-rollout)
  ## [The 10-Domain AEO Rollout That Breaks at Client Six](https://groas.com/post/how-a-10-domain-white-label-aeo-rollout)
  [October 8, 2026 • 10 min read](https://groas.com/post/how-a-10-domain-white-label-aeo-rollout)

  [Written by Alexander Perelman](https://groas.com/post/how-a-10-domain-white-label-aeo-rollout)
* [![A ground marshal raises a red stop paddle and a checklist with three unchecked items in front of a plane revving to take off at dawn.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/2d524590-a612-473d-bf61-4fa455b522ec.png)](https://groas.com/post/the-client-domain-pre-flight-24-checks-b)
  ## [White-Label AEO Pre-Flight: 24 Checks Before the Retainer Starts](https://groas.com/post/the-client-domain-pre-flight-24-checks-b)
  [October 8, 2026 • 9 min read](https://groas.com/post/the-client-domain-pre-flight-24-checks-b)

  [Written by Alexander Perelman](https://groas.com/post/the-client-domain-pre-flight-24-checks-b)
* [![Clay agency owner proudly hands a client a glossy report while the client pushes back a toppling tower of unfinished work about to bury him.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/266d69ad-38d8-4e29-8927-23dd3bc2790d.png)](https://groas.com/post/what-agencies-get-wrong-when-they-first)
  ## [The AEO Retainer Mistake Agencies Keep Repeating](https://groas.com/post/what-agencies-get-wrong-when-they-first)
  [October 8, 2026 • 10 min read](https://groas.com/post/what-agencies-get-wrong-when-they-first)

  [Written by Alexander Perelman](https://groas.com/post/what-agencies-get-wrong-when-they-first)
* [![A polished fire alarm rings loudly above burning web pages while a shrink-wrapped extinguisher sits unused: alerts without fixes.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/32564757-c06b-4b38-8501-dfb3a0333ed9.png)](https://groas.com/post/tracker-vs-seo-suite-vs-done-for-you-whi)
  ## [AI Visibility Tracker vs SEO Suite vs Done-for-You: Which One Ships the Fixes?](https://groas.com/post/tracker-vs-seo-suite-vs-done-for-you-whi)
  [October 8, 2026 • 10 min read](https://groas.com/post/tracker-vs-seo-suite-vs-done-for-you-whi)

  [Written by Alexander Perelman](https://groas.com/post/tracker-vs-seo-suite-vs-done-for-you-whi)
* [![A man feeds coins into a seaside viewer labelled "1 PROMPT" to watch a run-down house whose scaffolding stands empty—paying to look, not to fix.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/026115b6-89f1-461e-a4b5-79d2e8a48e0a.png)](https://groas.com/post/from-white-label-seo-to-white-label-aeo)
  ## [From White-Label SEO to AEO: The Agency Retainer’s Next Pricing Shift](https://groas.com/post/from-white-label-seo-to-white-label-aeo)
  [October 8, 2026 • 9 min read](https://groas.com/post/from-white-label-seo-to-white-label-aeo)

  [Written by Alexander Perelman](https://groas.com/post/from-white-label-seo-to-white-label-aeo)
* [![A coin-operated binocular viewer carved from ice melts on a plinth, coins spilling into the puddle: paying to look is a business melting away.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/caa0534b-8b12-48d1-90c6-2a3b502b1900.png)](https://groas.com/post/five-predictions-for-agency-aeo-software)
  ## [Five Agency AEO Predictions for 2027: Tracking Goes Free, Execution Wins](https://groas.com/post/five-predictions-for-agency-aeo-software)
  [October 8, 2026 • 9 min read](https://groas.com/post/five-predictions-for-agency-aeo-software)

  [Written by Alexander Perelman](https://groas.com/post/five-predictions-for-agency-aeo-software)

[1](https://groas.com/blog)[2](https://groas.com/blog/page/2)…[53](https://groas.com/blog/page/53)[Next](https://groas.com/blog/page/2)

## Structured data

```json
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```

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```

```json
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```

```json
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```

```json
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```

```json
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```
