--- title: "groas Blog: Insights on AI & Google Ads (page 17)" description: "Stay updated with the groas blog for trends, tips, and news on AI marketing to optimize campaigns and boost ROAS. Page 17 of 53." url: "https://groas.com/blog/page/17" image: "https://groas.com/og/groas.jpg" --- # groas Blog - [All Blogs](https://groas.com/blog) - [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices) - [AI For Google Ads](https://groas.com/category/ai-for-google-ads) - [Google Ads News](https://groas.com/category/google-ads-news) * ## [How An Ecommerce Brand Fixed Google Shopping Feed Quality And Doubled New Customer Growth](https://groas.com/post/ecommerce-google-shopping-feed-quality-case-study-doubled-new-customer-growth) [June 23, 2026 • 11 min read](https://groas.com/post/ecommerce-google-shopping-feed-quality-case-study-doubled-new-customer-growth) [Written by Alexander Perelman](https://groas.com/post/ecommerce-google-shopping-feed-quality-case-study-doubled-new-customer-growth) * ## [When Creative Testing Hurts Google Ads Performance: A Contrarian Guide](https://groas.com/post/when-creative-testing-hurts-google-ads-performance-contrarian-guide) [June 23, 2026 • 10 min read](https://groas.com/post/when-creative-testing-hurts-google-ads-performance-contrarian-guide) [Written by Alexander Perelman](https://groas.com/post/when-creative-testing-hurts-google-ads-performance-contrarian-guide) * ## [How An Ecommerce Brand Rebuilt Google Shopping Product Groups And Recovered ROAS In 60 Days](https://groas.com/post/ecommerce-google-shopping-product-group-restructure-roas-recovery-60-day-case-study) [June 23, 2026 • 11 min read](https://groas.com/post/ecommerce-google-shopping-product-group-restructure-roas-recovery-60-day-case-study) [Written by Alexander Perelman](https://groas.com/post/ecommerce-google-shopping-product-group-restructure-roas-recovery-60-day-case-study) * ## [How A Local Service Business Improved Google Ads Lead Quality By 45%](https://groas.com/post/local-service-business-google-ads-lead-quality-improvement-case-study) [June 23, 2026 • 11 min read](https://groas.com/post/local-service-business-google-ads-lead-quality-improvement-case-study) [Written by Alexander Perelman](https://groas.com/post/local-service-business-google-ads-lead-quality-improvement-case-study) * ## [How To Onboard A New Google Ads Client In 6 Steps: The Agency Launch Playbook](https://groas.com/post/how-to-onboard-google-ads-client-agency-launch-playbook-6-steps) [June 23, 2026 • 14 min read](https://groas.com/post/how-to-onboard-google-ads-client-agency-launch-playbook-6-steps) [Written by Alexander Perelman](https://groas.com/post/how-to-onboard-google-ads-client-agency-launch-playbook-6-steps) * ## [Why SaaS Google Ads Agencies Underperform For Pipeline Growth](https://groas.com/post/saas-google-ads-agency-underperforms-pipeline-growth-2026) [June 23, 2026 • 11 min read](https://groas.com/post/saas-google-ads-agency-underperforms-pipeline-growth-2026) [Written by Alexander Perelman](https://groas.com/post/saas-google-ads-agency-underperforms-pipeline-growth-2026) * ## [Why In-House Google Ads Teams Cost More Than You Think](https://groas.com/post/in-house-google-ads-team-cost-vs-agency-fully-managed) [June 23, 2026 • 10 min read](https://groas.com/post/in-house-google-ads-team-cost-vs-agency-fully-managed) [Written by Alexander Perelman](https://groas.com/post/in-house-google-ads-team-cost-vs-agency-fully-managed) * ## [How A Shopify Brand Broke Through A Revenue Plateau By Stopping ROAS Optimization](https://groas.com/post/shopify-google-ads-roas-vs-profit-optimization-ecommerce-case-study) [June 23, 2026 • 10 min read](https://groas.com/post/shopify-google-ads-roas-vs-profit-optimization-ecommerce-case-study) [Written by Alexander Perelman](https://groas.com/post/shopify-google-ads-roas-vs-profit-optimization-ecommerce-case-study) * ## [Why Your Google Ads Agency And In-House Team Both Have A Ceiling](https://groas.com/post/google-ads-agency-vs-in-house-team-ceiling-third-model) [June 23, 2026 • 10 min read](https://groas.com/post/google-ads-agency-vs-in-house-team-ceiling-third-model) [Written by Alexander Perelman](https://groas.com/post/google-ads-agency-vs-in-house-team-ceiling-third-model) * ## [Search Vs Performance Max: Why The Hybrid Approach Fails](https://groas.com/post/search-vs-performance-max-hybrid-approach-fails-budget-conflict-attribution) [June 23, 2026 • 11 min read](https://groas.com/post/search-vs-performance-max-hybrid-approach-fails-budget-conflict-attribution) [Written by Alexander Perelman](https://groas.com/post/search-vs-performance-max-hybrid-approach-fails-budget-conflict-attribution) * ## [How A B2B SaaS Company Optimized Google Ads For Closed Revenue And Scaled Pipeline By 80%](https://groas.com/post/b2b-saas-google-ads-closed-revenue-pipeline-optimization-case-study) [June 23, 2026 • 10 min read](https://groas.com/post/b2b-saas-google-ads-closed-revenue-pipeline-optimization-case-study) [Written by Alexander Perelman](https://groas.com/post/b2b-saas-google-ads-closed-revenue-pipeline-optimization-case-study) * ## [Why Smart Bidding Is Killing Your Google Ads Conversion Volume](https://groas.com/post/smart-bidding-killing-google-ads-conversion-volume-target-cpa-target-roas) [June 23, 2026 • 10 min read](https://groas.com/post/smart-bidding-killing-google-ads-conversion-volume-target-cpa-target-roas) [Written by Alexander Perelman](https://groas.com/post/smart-bidding-killing-google-ads-conversion-volume-target-cpa-target-roas) * ## [How A DTC Brand Rebuilt Performance Max From The Feed Up And Recovered ROAS In 60 Days](https://groas.com/post/dtc-ecommerce-performance-max-product-feed-rebuild-roas-recovery-case-study) [June 23, 2026 • 11 min read](https://groas.com/post/dtc-ecommerce-performance-max-product-feed-rebuild-roas-recovery-case-study) [Written by Alexander Perelman](https://groas.com/post/dtc-ecommerce-performance-max-product-feed-rebuild-roas-recovery-case-study) * ## [Why In-House Google Ads Teams Waste Money: A Full Cost Analysis](https://groas.com/post/in-house-google-ads-team-cost-analysis-vs-engine-strategist) [June 23, 2026 • 10 min read](https://groas.com/post/in-house-google-ads-team-cost-analysis-vs-engine-strategist) [Written by Alexander Perelman](https://groas.com/post/in-house-google-ads-team-cost-analysis-vs-engine-strategist) * ## [Today In Google Ads: June 23, 2026](https://groas.com/post/today-in-google-ads-june-23-2026) [June 23, 2026 • 6 min read](https://groas.com/post/today-in-google-ads-june-23-2026) [Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-june-23-2026) * ## [How To Choose The Right Google Ads Smart Bidding Strategy](https://groas.com/post/google-ads-smart-bidding-strategy-guide-tcpa-troas-maximize-conversions) [June 22, 2026 • 13 min read](https://groas.com/post/google-ads-smart-bidding-strategy-guide-tcpa-troas-maximize-conversions) [Written by Alexander Perelman](https://groas.com/post/google-ads-smart-bidding-strategy-guide-tcpa-troas-maximize-conversions) * ## [How To Exit Google Ads Learning Phase Faster And Protect Your Budget](https://groas.com/post/how-to-exit-google-ads-learning-phase-faster-protect-budget) [June 22, 2026 • 13 min read](https://groas.com/post/how-to-exit-google-ads-learning-phase-faster-protect-budget) [Written by Alexander Perelman](https://groas.com/post/how-to-exit-google-ads-learning-phase-faster-protect-budget) * ## [Google Ads Smart Bidding Strategy Guide: tCPA Vs tROAS Vs Maximize Conversions In 2026](https://groas.com/post/google-ads-smart-bidding-strategy-guide-tcpa-vs-troas-vs-maximize-conversions) [June 22, 2026 • 11 min read](https://groas.com/post/google-ads-smart-bidding-strategy-guide-tcpa-vs-troas-vs-maximize-conversions) [Written by Alexander Perelman](https://groas.com/post/google-ads-smart-bidding-strategy-guide-tcpa-vs-troas-vs-maximize-conversions) * ## [Performance Max Vs Search Campaigns: Why Search-First Wins For Mid-Market Advertisers](https://groas.com/post/performance-max-vs-search-campaigns-search-first-wins-mid-market-advertisers) [June 22, 2026 • 10 min read](https://groas.com/post/performance-max-vs-search-campaigns-search-first-wins-mid-market-advertisers) [Written by Alexander Perelman](https://groas.com/post/performance-max-vs-search-campaigns-search-first-wins-mid-market-advertisers) * ## [How A Real Estate Agency Improved Google Ads Lead Quality By Scrapping Volume](https://groas.com/post/real-estate-google-ads-lead-quality-case-study-qualified-appointments) [June 22, 2026 • 9 min read](https://groas.com/post/real-estate-google-ads-lead-quality-case-study-qualified-appointments) [Written by Alexander Perelman](https://groas.com/post/real-estate-google-ads-lead-quality-case-study-qualified-appointments) * ## [How To Set Target CPA And Target ROAS In Google Ads: A 5-Step Framework That Actually Works](https://groas.com/post/how-to-set-target-cpa-target-roas-google-ads-framework) [June 22, 2026 • 13 min read](https://groas.com/post/how-to-set-target-cpa-target-roas-google-ads-framework) [Written by Alexander Perelman](https://groas.com/post/how-to-set-target-cpa-target-roas-google-ads-framework) * ## [How A Regional Law Firm Cut CPL By 44% By Rebuilding Google Ads Around Case Quality Signals](https://groas.com/post/law-firm-google-ads-cpl-case-quality-signals-rebuild-case-study) [June 22, 2026 • 12 min read](https://groas.com/post/law-firm-google-ads-cpl-case-quality-signals-rebuild-case-study) [Written by Alexander Perelman](https://groas.com/post/law-firm-google-ads-cpl-case-quality-signals-rebuild-case-study) * ## [How An Ecommerce Brand Cut Upper-Funnel CPL By 44% Adding Google Demand Gen Campaigns](https://groas.com/post/ecommerce-google-ads-demand-gen-campaigns-cut-upper-funnel-cpl-44-percent-case-study) [June 22, 2026 • 10 min read](https://groas.com/post/ecommerce-google-ads-demand-gen-campaigns-cut-upper-funnel-cpl-44-percent-case-study) [Written by Alexander Perelman](https://groas.com/post/ecommerce-google-ads-demand-gen-campaigns-cut-upper-funnel-cpl-44-percent-case-study) * ## [How A Regional Real Estate Brokerage Cut CPL By Separating Buyer And Seller Intent In Google Ads](https://groas.com/post/real-estate-google-ads-case-study-buyer-seller-intent-segmentation-cpl-reduction) [June 22, 2026 • 11 min read](https://groas.com/post/real-estate-google-ads-case-study-buyer-seller-intent-segmentation-cpl-reduction) [Written by Alexander Perelman](https://groas.com/post/real-estate-google-ads-case-study-buyer-seller-intent-segmentation-cpl-reduction) * ## [How A Law Firm Cut Google Ads Cost Per Lead In Half With Better Conversion Tracking](https://groas.com/post/law-firm-google-ads-cost-per-lead-conversion-tracking-case-study) [June 22, 2026 • 10 min read](https://groas.com/post/law-firm-google-ads-cost-per-lead-conversion-tracking-case-study) [Written by Alexander Perelman](https://groas.com/post/law-firm-google-ads-cost-per-lead-conversion-tracking-case-study) * ## [Why Brand Campaigns Fail With Performance Max: A Data-Driven Guide](https://groas.com/post/brand-campaigns-fail-performance-max-cannibalization-guide) [June 22, 2026 • 11 min read](https://groas.com/post/brand-campaigns-fail-performance-max-cannibalization-guide) [Written by Alexander Perelman](https://groas.com/post/brand-campaigns-fail-performance-max-cannibalization-guide) * ## [Why Smart Bidding Fails On Small Google Ads Accounts And The Bidding Progression That Fixes It](https://groas.com/post/smart-bidding-fails-small-google-ads-accounts-tcpa-troas-fix) [June 22, 2026 • 12 min read](https://groas.com/post/smart-bidding-fails-small-google-ads-accounts-tcpa-troas-fix) [Written by Alexander Perelman](https://groas.com/post/smart-bidding-fails-small-google-ads-accounts-tcpa-troas-fix) * ## [Performance Max Vs Search Campaigns: Why Search-Only Wins For B2B Lead Gen](https://groas.com/post/performance-max-vs-search-campaigns-b2b-lead-gen-search-only-wins) [June 22, 2026 • 11 min read](https://groas.com/post/performance-max-vs-search-campaigns-b2b-lead-gen-search-only-wins) [Written by Alexander Perelman](https://groas.com/post/performance-max-vs-search-campaigns-b2b-lead-gen-search-only-wins) * ## [Google Ads Target CPA Vs Target ROAS: When Each Smart Bidding Strategy Works And When It Fails](https://groas.com/post/google-ads-target-cpa-vs-target-roas-smart-bidding-strategy-comparison) [June 22, 2026 • 12 min read](https://groas.com/post/google-ads-target-cpa-vs-target-roas-smart-bidding-strategy-comparison) [Written by Alexander Perelman](https://groas.com/post/google-ads-target-cpa-vs-target-roas-smart-bidding-strategy-comparison) * ## [How A SaaS Company Fixed Display Remarketing And Cut Wasted Impressions By Half](https://groas.com/post/saas-google-ads-display-remarketing-fix-wasted-impressions-case-study) [June 22, 2026 • 12 min read](https://groas.com/post/saas-google-ads-display-remarketing-fix-wasted-impressions-case-study) [Written by Alexander Perelman](https://groas.com/post/saas-google-ads-display-remarketing-fix-wasted-impressions-case-study) [Previous](https://groas.com/blog/page/16)[1](https://groas.com/blog)…[16](https://groas.com/blog/page/16)[17](https://groas.com/blog/page/17)[18](https://groas.com/blog/page/18)…[53](https://groas.com/blog/page/53)[Next](https://groas.com/blog/page/18) ## Structured data ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://graph.groas.com/entity/groas","name":"groas","url":"https://groas.com/","logo":{"@type":"ImageObject","url":"https://groas.com/icon-512.png","width":512,"height":512},"sameAs":["https://www.linkedin.com/company/groas/"]},{"@type":"WebSite","@id":"https://groas.com/#website","name":"groas","url":"https://groas.com/","inLanguage":"en-US","publisher":{"@id":"https://graph.groas.com/entity/groas"}},{"@type":"CollectionPage","@id":"https://groas.com/blog/page/17#webpage","url":"https://groas.com/blog/page/17","name":"groas Blog: Insights on AI & Google Ads (page 17)","description":"Stay updated with the groas blog for trends, tips, and news on AI marketing to optimize campaigns and boost ROAS. 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