--- title: "White-Label Bing Ads Management For Agencies | groas" description: "White-label Microsoft Advertising you resell under your brand: groas runs Bing Ads for each client for a fixed monthly fee. No contract." url: "https://groas.com/for-agencies/bing-ads" image: "https://groas.com/og/groas-run-for-you.jpg" --- The Quant Marketing Firm · For Agencies White-Label Bing Ads\ That Turn Existing Clients Into New Revenue =========================================== Microsoft Advertising For Your Clients, Under Your Brand. groas Builds It From Their Google Ads Properly, Models Bing’s Own Auction Around The Clock And Never Contacts Your Clients. [Book Consultation](https://groas.com/book-consultation) A fixed monthly fee per client you upsell to Bing, set on a short consultation. You set the price your client pays. 7-day money-back guarantee. ## The Upsell Sitting In Your Google Book Every client you run Google Ads for has buyers searching on Bing, Yahoo and AOL whom their Google campaigns never reach. Most agencies never offer it, because one smaller channel isn’t worth a hire. With groas it doesn’t need one. groas runs Bing Ads under your brand for a fixed monthly fee per client, never a cut of spend, so you add a line to the invoices of clients you already have, and everything you charge above the fee is margin. - New revenue from clients you already have, no new sales cycle - Set up for Bing, not imported from Google and left - Reported under your brand, next to the client’s Google results One fixed fee per client: everything you charge above it is your margin. ## Which Clients To Offer It To First Bing isn’t for every client, and pitching it to the wrong one costs you trust. Start with these. - ### B2B Clients Microsoft Advertising’s LinkedIn profile targeting reaches buyers by company, industry and job function, which Google can’t. - ### Clients With Older Buyers Bing’s audience leans older and more desktop-based, often with more to spend. - ### Clients Maxed Out On Google When more Google budget no longer brings more sales, Bing is the next place to put it. - ### Local And Lead Generation Many local searches see less competition on Bing, which can mean leads at a lower cost. ## What Your Client Will Ask, And What To Say Four questions come up in nearly every Bing conversation. Here are honest answers you can give in your own words. - ### “Isn’t Bing Tiny?” It’s smaller than Google, but it reaches people Google doesn’t: searchers on Bing, Yahoo and AOL, at work on Windows and in Edge. The test is simple: run it properly for a few months and compare cost per lead side by side. - ### “Won’t It Just Take Credit For Google’s Sales?” Bing is tracked on its own, with its own conversion tag, and its search terms are compared with Google’s, so the report shows how much is new demand and how much overlaps. - ### “Who Is Actually Running It?” Your team, as far as the client is concerned. Behind you, a senior Microsoft Advertising specialist works the account every day; the client only ever sees your name. - ### “What If It Doesn’t Work?” Then the numbers will say so within a few months, and the budget moves back to Google. Nothing is locked in: groas is month to month. ## Pitch It, We Build It, You Bill It 1. 01 ### You Pitch It Use the client’s Google results as the case: the same kind of buyers, a second place to reach them, often at a lower cost per click. 2. 02 ### groas Builds It The client’s Microsoft Advertising account is set up apart from Google, with its own bids, targeting and tracking, within 24 hours. 3. 03 ### You Bill It You set the resale price. groas charges you a fixed monthly fee per client, whatever the client spends, so your margin is known before you sell it. [Book Consultation](https://groas.com/book-consultation) White-glove, done for you ## A Senior Account Manager Behind Your Agency From the kickoff call on, a senior account manager owns every client account you bring: the strategy, the specialists doing the work and the numbers you report. Your team brings the client’s questions; your account manager brings the answers and the plan, and turns decisions into changes the same week, logged in the client’s report under your brand. - Named at onboarding, with your agency from day one - Owns strategy, delivery and results on every client account - Directs the specialists working each account - In your Slack, replies within 24 hours - Never speaks to your clients: your team stays the face [Book Consultation](https://groas.com/book-consultation) Ask in Slack: your account manager acts, inside your guardrails, and logs the change. ## Who Builds And Runs The Bing Accounts You Sell Bing is only worth selling if it is run properly. A specialist builds each client’s Bing account from their Google one, and our proprietary quantitative systems keep the two in step. Each client’s Bing plan is sized to what they spend and sell, whether that is a local firm or a national brand. ### What Our Systems Keep In Step - Map each client’s Google keywords to Bing and flag what is missing - Catch partner-site placements that waste client budget - Track Bing results apart from Google for every client - Flag the clients whose Google results suggest Bing would pay ### What Your Clients’ Bing Specialist Does - Build each client’s Bing account properly, not as an import - Set Bing’s own bids, schedules and LinkedIn targeting - Prepare the Bing line for your client report - Help your team answer client questions about it ### Behind Every Account - applicants hired, from top universities 1 in 2,500+ - of lines of proprietary code behind every decision Millions - from under $10K to over $500K a month, local businesses to major brands Any Budget - businesses and agencies in the data 500+ ## Proof In Words 500+ businesses and agencies work with groas. Here they are in their own words. - ![CallX](https://groas.com/_astro/callx.BZgD-mLs_Z2wP363.webp) - ![Sky & Sol](https://groas.com/_astro/skyandsol.G4UQqTsi_Z1xVlmn.webp) - ![Enterjet](https://groas.com/_astro/enterjet.BlvgU47l_Z2sOoXs.webp) - ![Netlayer](https://groas.com/_astro/netlayer.BXVg8UGx_Zmwhcl.webp) - ![Gum of Gods](https://groas.com/_astro/gumofgods.B9tVWZ0c_z2UVV.webp) - ![Low Cost Glasses](https://groas.com/_astro/lowcostglasses.DDb6GkEK_ZgN3v9.webp) - ![Injecting Confidence aesthetic medicine](https://groas.com/_astro/injectingconfidence.CbqC7sqX_1thwHo.webp) - ![Guerlain](https://groas.com/_astro/guerlain.BPQQ4oWi_1ORmCF.webp) - ![Meatable](https://groas.com/_astro/meatable.dzd1Y_Di_Z1KJUuu.webp) - ![Blugirl](https://groas.com/_astro/blugirl.BweUh3OC_Z1WdA6G.webp) - ![GovAssist](https://groas.com/_astro/govassist.5m_rXKUx_Z2nwnrS.webp) - ![Bulltrimer](https://groas.com/_astro/bulltrimer.C-lsZGEA_Z1LbgEm.webp) - ![RPC](https://groas.com/_astro/rpc.DF4ST4vg_Z21Mvtn.webp) - ![Streets Chartered Accountants](https://groas.com/_astro/streetsweb.CLi_4j-i_Z1w5OTb.webp) - ![ecoligo](https://groas.com/_astro/ecoligo.CcJwryKc_1tfKnx.webp) - ![Bloom Robbins](https://groas.com/_astro/bloomrobbins.wwEealnn_pPsp3.webp) - ![Modern Classics](https://groas.com/_astro/logos-29.BtztAqk3_Z2kButT.webp) - ![Adobe](https://groas.com/_astro/logos-28.om_XkBLw_ZWpOrb.webp) - ![Appointify AI](https://groas.com/_astro/logos-27.Dn-3ijXs_1l8Hoa.webp) - ![noem.ai](https://groas.com/_astro/logos-26.B9A3xJNS_2njprw.webp) - ![stemacteren.nl](https://groas.com/_astro/logos-25.BRQXs15f_1GetnA.webp) - ![Astuce Crédit](https://groas.com/_astro/logos-24.BRQnPNJ8_Z11bbhW.webp) - ![BeGlobal](https://groas.com/_astro/logos-23.DVcUoVE1_Z2sdeB4.webp) - ![SIFA Cleaning](https://groas.com/_astro/logos-22.Cr9peMta_Z1qs9eT.webp) - ![Fontus Marketing](https://groas.com/_astro/logos-21.ChJR4UGh_Wu3H6.webp) - ![Windows 4 You](https://groas.com/_astro/logos-20.B_P-xSTu_ZE7kHI.webp) - ![Bay Legal Professional Corporation](https://groas.com/_astro/logos-19.CkMuRcj8_Zic99b.webp) - ![Jokers](https://groas.com/_astro/logos-18.CBduTHOh_Z21vgCu.webp) - - ![The Talk Shop Counselling & Psychology](https://groas.com/_astro/logos-16.CpzURBtk_ZUrc3M.webp) - ![Allegro Lindo strings coaching](https://groas.com/_astro/logos-15.DNCPmsE8_wYWzh.webp) - ![LeveragedResume](https://groas.com/_astro/logos-14.CxerZdUN_Z1GAo3I.webp) - ![OTS](https://groas.com/_astro/logos-13.D8FWPAH2_ZsFXU.webp) - - ![Swift](https://groas.com/_astro/logos-11.DxrAEBTC_ZlRgFQ.webp) - ![Usteria](https://groas.com/_astro/logos-10.DqFeT2um_1TTBSt.webp) - ![Tunley Environmental](https://groas.com/_astro/logos-9.BKEs3rxr_1DrMWY.webp) - ![Golfyr](https://groas.com/_astro/logos-8.CxoQA93x_Z1bx3nz.webp) - - ![Luca Faloni](https://groas.com/_astro/logos-6.DvTAmeHI_2ejdIi.webp) - ![Grand Hotel Central](https://groas.com/_astro/logos-5.eGAnFVMP_Sjc4m.webp) - - ![Kinjellar](https://groas.com/_astro/logos-3.Bl14zRL1_Z17Hu4q.webp) - ![Propify](https://groas.com/_astro/logos-2.dlOO7l0N_Z2u4yQP.webp) - ![BMW](https://groas.com/_astro/logos-1.8Bfrk6Xb_1Vg3gH.webp) * [](https://app.vidzflow.com/v/1otueM2LVj?dq=576\&ap=false\&muted=false\&loop=false\&ctp=true\&bv=false\&piv=false\&playsinline=false\&bc=%23FE019A\&controls=play-large%2Cplay%2Cprogress%2Ccurrent-time%2Cmute%2Cvolume%2Csettings%2Cfullscreen) Dexian Urquhart Sales Manager @ Southern Seal Waterproofing * [](https://app.vidzflow.com/v/7soYytghXJ?dq=576\&ap=false\&muted=false\&loop=false\&ctp=true\&bv=false\&piv=false\&playsinline=false\&bc=%23FE019A\&controls=play-large%2Cplay%2Cprogress%2Ccurrent-time%2Cmute%2Cvolume%2Csettings%2Cfullscreen) David Holliman CEO @ Dave's Auto Details * [](https://app.vidzflow.com/v/BoYyrC9U24?dq=576\&ap=false\&muted=false\&loop=false\&ctp=true\&bv=false\&piv=false\&playsinline=false\&bc=%23FE019A\&controls=play-large%2Cplay%2Cprogress%2Ccurrent-time%2Cmute%2Cvolume%2Csettings%2Cfullscreen) Harry Brooks CMO @ [Conversion Pipeline](https://conversionpipeline.com/) - [](https://app.vidzflow.com/v/POx7g1BS8k?dq=576\&ap=false\&muted=false\&loop=false\&ctp=true\&bv=false\&piv=false\&playsinline=false\&bc=%23FE019A\&controls=play-large%2Cplay%2Cprogress%2Ccurrent-time%2Cmute%2Cvolume%2Csettings%2Cfullscreen) Kevin Mattson CMO @ ChillBoys - [](https://app.vidzflow.com/v/Br709jnsE9?dq=576\&ap=false\&muted=false\&loop=false\&ctp=true\&bv=false\&piv=false\&playsinline=false\&bc=%23FE019A\&controls=play-large%2Cplay%2Cprogress%2Ccurrent-time%2Cmute%2Cvolume%2Csettings%2Cfullscreen) Courtney Heine Wacker Engineer @ Thermo Fisher Scientific - [](https://app.vidzflow.com/v/zDDLw5WiWv?dq=576\&ap=false\&muted=false\&loop=false\&ctp=true\&bv=false\&piv=false\&playsinline=false\&bc=%23FE019A\&controls=play-large%2Cplay%2Cprogress%2Ccurrent-time%2Cmute%2Cvolume%2Csettings%2Cfullscreen) Sam Shaw CEO @ The Alchemy Collaborative * [](https://app.vidzflow.com/v/JQz1PqjcTL?dq=576\&ap=false\&muted=false\&loop=false\&ctp=true\&bv=false\&piv=false\&playsinline=false\&bc=%23FE019A\&controls=play-large%2Cplay%2Cprogress%2Ccurrent-time%2Cmute%2Cvolume%2Csettings%2Cfullscreen) Kaylyn Rawstorne Brands Manager @ ACDOCO * [](https://app.vidzflow.com/v/VLdxnnP6ZP?dq=576\&ap=false\&muted=false\&loop=false\&ctp=true\&bv=false\&piv=false\&playsinline=false\&bc=%23FE019A\&controls=play-large%2Cplay%2Cprogress%2Ccurrent-time%2Cmute%2Cvolume%2Csettings%2Cfullscreen) Daniel Hindi CEO @ Noem AI * [](https://app.vidzflow.com/v/7fzHKeQDYj?dq=576\&ap=false\&muted=false\&loop=false\&ctp=true\&bv=false\&piv=false\&playsinline=false\&bc=%23FE019A\&controls=play-large%2Cplay%2Cprogress%2Ccurrent-time%2Cmute%2Cvolume%2Csettings%2Cfullscreen) Zaheer Abbas CEO @ [Next Level](https://nextleveluk.net/) - [](https://app.vidzflow.com/v/N1dQsC95Zq?dq=576\&ap=false\&muted=false\&loop=false\&ctp=true\&bv=false\&piv=false\&playsinline=false\&bc=%23FE019A\&controls=play-large%2Cplay%2Cprogress%2Ccurrent-time%2Cmute%2Cvolume%2Csettings%2Cfullscreen) Daniel Kennedy CEO @ [Apex Garage Door](https://www.apexgaragedoor.com/) - [](https://app.vidzflow.com/v/EkJEz3YQnZ?dq=576\&ap=false\&muted=false\&loop=false\&ctp=true\&bv=false\&piv=false\&playsinline=false\&bc=%23FE019A\&controls=play-large%2Cplay%2Cprogress%2Ccurrent-time%2Cmute%2Cvolume%2Csettings%2Cfullscreen) Tenille Slovan Founder @ Kindred Agency - [](https://app.vidzflow.com/v/T1k0XbJ2pN?dq=576\&ap=false\&muted=false\&loop=false\&ctp=true\&bv=false\&piv=false\&playsinline=false\&bc=%23FE019A\&controls=play-large%2Cplay%2Cprogress%2Ccurrent-time%2Cmute%2Cvolume%2Csettings%2Cfullscreen) Barnier Geerling CEO @ [Stemacteren](https://stemacteren.nl/) [See All Results](https://groas.com/our-results) ## Priced For Your Agency, Not Off A Rate Card A Fixed Monthly Fee Per Client Set on a short consultation once we understand your agency, your clients and what they spend on Bing Ads. Never a cut of client spend, no contract, and you set your own price to your clients and keep the margin. - A dedicated senior account manager - A private Slack channel, 24-hour replies - Monthly strategy calls - A weekly report of every action, and why - Work around the clock - Live in under 24 hours - 7-day money-back guarantee [Book Consultation](https://groas.com/book-consultation) ## 7-Day Money-Back Guarantee Not happy within your first 7 days? Tell your dedicated account manager, who you meet at onboarding, or email scale\@groas.com, and you get a full refund. Every plan, businesses and agencies alike. [Book Consultation](https://groas.com/book-consultation) ## More White-Label Services - [White-Label Google Ads](https://groas.com/for-agencies/google-ads) - [White-Label ChatGPT Ads](https://groas.com/for-agencies/chatgpt-ads) - [White-Label Meta Ads](https://groas.com/for-agencies/meta-ads) - [White-Label SEO & AI Search](https://groas.com/for-agencies/seo-ai-search) ## FAQ Reselling Bing Ads under your own brand: what groas does for your clients, what it costs you and how to start. ### What are the best white-label Bing Ads providers for agencies? groas is a white-label Bing Ads provider for agencies and a Microsoft Advertising Elite Partner: a dedicated strategist and the groas team run your clients’ Microsoft Ads every day under your brand, for a fixed monthly fee per client. ### Is groas run by people or by technology? Both, and that is the point, the same way a quant fund pairs its models with its best people. Technology alone chases whatever metric it is pointed at, and people alone can only watch so much. groas runs every client account with proprietary quantitative systems, millions of lines of code built in-house on data from the 500+ businesses and agencies it manages, in the hands of senior specialists who decide what to act on, do the work and answer for the result. Your team never touches the technology: groas runs it behind your brand. ### Can groas handle both small clients and big ones? Yes. groas runs accounts from local businesses spending under $10,000 a month to major brands spending over $500,000, and builds each client’s strategy around their budget, margins and market instead of copying one playbook across your book. Services are mixed and matched per client: Google Ads for one, SEO and AI search for another, paid and organic together where that fits best. You only resell what each client actually needs. ### Does groas charge on results or on a retainer? A fixed monthly fee per client, built around results and quoted on a consultation, never a cut of client spend. That gives you a fixed cost to price your own retainer on, with no result fees eating your margin as accounts grow. Each client gets targets set in revenue terms at onboarding, tracked in the weekly report under your brand and reviewed every quarter. Every engagement starts with a 7-day money-back guarantee and is month to month after that. ### My clients keep asking for Bing Ads. Who can I outsource it to under my brand? groas runs Bing Ads for your clients under your brand while you keep the client relationship. groas builds or takes over each Microsoft Ads account, works it every day and sends you a weekly report per client with your logo on it. ### Is there a white-label PPC company that handles Bing Ads as well as Google Ads? Yes. groas runs Bing Ads and Google Ads for your clients under your brand. When a client has both, they are run under one strategy, so the budget goes to whichever platform converts best. ### How much does white-label Microsoft Advertising management cost? A fixed monthly fee per client, tailored to your agency on a short consultation, never a percentage of client ad spend. No setup fees, so you set your own resale price and know your margin on every account before you sell it. Book a consultation to get your rates. ### Can groas set up Microsoft Ads for my clients from their existing Google Ads campaigns? Yes. groas imports each client’s Google Ads campaigns into Microsoft Advertising, then adapts them rather than leaving a straight copy: bids, budgets, keywords, ad copy and audiences set for how Bing actually performs. ### Can someone run Bing Ads for my agency’s clients without them knowing it’s outsourced? Yes. groas never contacts your clients, never appears in front of them and never publishes the names of the agencies or freelancers it works for. Your clients see your name on every report. ### Is white-label Bing Ads worth it for clients with large ad budgets? Yes, and that’s where it pays most: large Google accounts hit diminishing returns, and Bing reaches more buyers, often at a lower cost per click. The fee is fixed whatever the client spends, so your margin grows with their budget. ### Do you run white-label Microsoft Shopping ads for ecommerce agencies? Yes. groas manages product feeds and Microsoft Shopping campaigns for your ecommerce clients alongside their search campaigns, and reports return on ad spend under your brand every week. ### Are Bing Ads worth offering to B2B clients? Yes. Microsoft Advertising lets groas target by company, industry and job function using LinkedIn profile data, which suits clients that sell to other businesses. ### Can my agency offer Bing Ads without hiring a specialist? Yes. groas is the specialist behind your team: a strategist supports your people in Slack and joins monthly strategy calls, while the groas team does the work in every client account. ### Do I get white-label Bing Ads reports I can send to clients? Yes. groas sends a weekly report for each client under your logo: every change made, why, and how clicks, leads, sales and cost per lead moved. ### Is there a long-term contract? No. groas is month to month with no lock-in. If you’re not happy within the first 7 days, tell your dedicated account manager (you meet them at onboarding) or email scale\@groas.com, and you get a full refund. ### How do I get started? Book a consultation. Your account manager walks through your client book with you, scopes the work and gives you a fixed monthly fee per client; once you go ahead, connect each client account and you’re live within 24 hours of your onboarding call. Questions first? Email scale\@groas.com. [Book Consultation](https://groas.com/book-consultation) ## Sell Bing Ads Under Your Own Brand Book a consultation and get a fixed monthly fee per client, built around your agency. 7-day money-back guarantee, then month to month. 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