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The Quant Marketing Firm · For Businesses

Bing Ads Management
That Wins The Buyers Google Misses

Microsoft Advertising Run As A Channel Of Its Own, Not A Copy Of Google: Bids, Targeting And Budgets Modelled On Bing’s Own Auction By A Dedicated Senior Strategist. One Fixed Monthly Fee At Any Spend.

Book Consultation

A fixed monthly fee for running Bing properly alongside Google, set on a short consultation. Never a cut of your spend. Month to month. 7-day money-back guarantee.

The Searches Your Google Ads Never See

Microsoft Advertising shows your ads on Bing, Yahoo and AOL, and in the search built into Windows and the Edge browser. Some of your customers search there and never see a Google ad.

groas reads what those people search for on Bing and sorts it by intent, demand and how much you make on each sale, so the Bing budget goes to the searches that pay.

  • Bing, Yahoo and AOL searches from one account
  • Keywords and bids set from Bing’s data, not Google’s
  • Run under the same strategy as your Google and ChatGPT Ads

One budget, moved every day to wherever it returns most.

Most Bing Ads Accounts Are A Copy Of Google

Microsoft makes it easy to import your Google campaigns in a few clicks. Most businesses do exactly that, then never look at Bing again. Here’s what that costs, and what changes when Bing is run as a channel of its own.

PointImported And LeftRun By groas
BidsCopied from Google, where the auction, the competition and the cost per click are different.Set for Bing’s own auction, from Bing’s own results.
AudienceTreated as the same people who search on Google.Built for who searches on Bing: more of them on desktop and at work, often older buyers with more to spend.
Where ads showThe Microsoft Audience Network left on by default, placing ads on sites and apps nobody chose.Partner and audience network placements reviewed, and cut wherever they don’t convert.
TargetingGoogle’s targeting options and nothing more.LinkedIn profile targeting by company, industry and job function, which only Microsoft Advertising offers.
UpdatesScheduled imports that overwrite every change made on Bing.Changes made for Bing, and kept on Bing.
AttentionChecked when someone remembers.Worked every day, alongside your Google and ChatGPT Ads.

Reach Buyers By Company And Job Title

Google knows what someone searched for. Microsoft also knows, through LinkedIn, where they work and what they do. On Bing, groas can raise bids when the person searching is a finance director, works in your target industry or sits at a company on your account list.

For a business that sells to other businesses, that turns a broad keyword into a targeted one: the same search from the right job title is worth more, so it gets more of the budget.

  • Company, industry and job function targeting from LinkedIn profiles
  • Bids raised for the buyers who sign, not every searcher
  • Measured against your CRM, down to the deals it brought in

New buyers found and brought in, not the same people over and over.

Extra Sales, Not Google’s Sales Counted Twice

The fair question about any second channel: is it finding new customers, or taking credit for ones Google would have brought anyway? groas answers it with numbers, every week.

  • Tracked On Its Own

    Microsoft’s conversion tag set up properly, with offline conversions from your CRM, so Bing is credited for the sales and leads it actually brought in.

  • Side By Side With Google

    Cost per lead, cost per sale and return on spend for Bing, next to the same numbers for Google, in one weekly report.

  • New Searches, Not The Same Ones

    The search terms Bing wins are compared with Google’s, so you can see how much of Bing’s volume is buyers your Google Ads never reached.

  • Budget Follows The Answer

    If Bing returns more per dollar, it gets more. If it stops earning its place, groas tells you and moves the money back.

What Changes In Your First Week

  1. 01

    Separated From Google

    Scheduled imports switched off, so Bing can be run as Bing without the next sync undoing it.

  2. 02

    Defaults Cut

    The placements and settings Microsoft switches on for every new account reviewed, and the wasteful ones turned off.

  3. 03

    Bing’s Own Bids

    Keywords and bids reset from what converts on Bing, so you stop paying Google prices for Bing clicks.

  4. 04

    New Audiences Added

    LinkedIn profile targeting and Bing’s audiences layered on where they fit your buyers.

Bing Gets Its Own Specialist, Not Leftover Hours

Most agencies look at Bing once a quarter. Here a specialist works it every day, with proprietary quantitative systems that compare it against your Google account so you see exactly what Bing adds. How much Bing gets is decided by the numbers, not a package: some accounts run it hard alongside Google, some barely need it.

What Our Systems Compare

  • Compare every Bing search term with your Google account to find searches only Bing brings
  • Flag partner sites and Audience Network placements that spend without converting
  • Catch Google imports overwriting Bing’s own bids and schedules
  • Track Bing conversions on their own, so no sale is counted twice

What Your Bing Specialist Does

  • Set Bing’s own bids, schedules and budgets
  • Build LinkedIn company and job targeting for B2B buyers
  • Write ads for the people who actually search on Bing
  • Report Bing next to Google, line by line

Behind Every Account

applicants hired, from top universities
1 in 2,500+
of lines of proprietary code behind every decision
Millions
from under $10K to over $500K a month, local businesses to major brands
Any Budget
businesses and agencies in the data
500+

Your First 90 Days, Week By Week

No black box and no slow ramp: the Bing Ads plan a senior team runs from the kickoff call to your first quarterly business review, and how it keeps compounding after.

  1. Week 1

    Onboarding And Audit

    A kickoff with your senior account manager and an audit of your Microsoft Advertising account against your Google results, with targets agreed in revenue terms.

  2. Weeks 1–2

    Separate It From Google

    Scheduled imports switched off, UET and offline conversions fixed, and the account restructured so Bing can be run as its own channel.

  3. Weeks 2–4

    Bing’s Own Bids And Placements

    Bids reset from Bing’s auction, partner and Audience Network placements cleaned, and LinkedIn profile targeting layered on where it fits your buyers.

  4. Month 2

    Build And Test

    Ads and landing pages written for Bing’s searchers, Shopping feeds tuned in Microsoft Merchant Center, and a testing roadmap running.

  5. Month 3

    Scale Alongside Google

    Budget shifted across Bing and Google to wherever the next sale is cheapest, and your first quarterly business review sets the next 90 days.

  6. Ongoing

    Compounding, Not Coasting

    Daily optimisation, a weekly report of every change, monthly strategy calls and a quarterly business review that resets targets and the roadmap for the next 90 days.

Proof In Words

500+ businesses and agencies work with groas. Here they are in their own words.

  • CallX
  • Sky & Sol
  • Enterjet
  • Netlayer
  • Gum of Gods
  • Low Cost Glasses
  • Injecting Confidence aesthetic medicine
  • Guerlain
  • Meatable
  • Blugirl
  • GovAssist
  • Bulltrimer
  • RPC
  • Streets Chartered Accountants
  • ecoligo
  • Bloom Robbins
  • Modern Classics
  • Adobe
  • Appointify AI
  • noem.ai
  • stemacteren.nl
  • Astuce Crédit
  • BeGlobal
  • SIFA Cleaning
  • Fontus Marketing
  • Windows 4 You
  • Bay Legal Professional Corporation
  • Jokers
  • The Talk Shop Counselling & Psychology
  • Allegro Lindo strings coaching
  • LeveragedResume
  • OTS
  • Swift
  • Usteria
  • Tunley Environmental
  • Golfyr
  • Luca Faloni
  • Grand Hotel Central
  • Kinjellar
  • Propify
  • BMW
  • Dexian Urquhart

    Sales Manager @ Southern Seal Waterproofing

  • David Holliman

    CEO @ Dave's Auto Details

  • Harry Brooks

    CMO @ Conversion Pipeline

  • Kevin Mattson

    CMO @ ChillBoys

  • Courtney Heine Wacker

    Engineer @ Thermo Fisher Scientific

  • Sam Shaw

    CEO @ The Alchemy Collaborative

  • Kaylyn Rawstorne

    Brands Manager @ ACDOCO

  • Daniel Hindi

    CEO @ Noem AI

  • Zaheer Abbas

    CEO @ Next Level

Priced For Your Account, Not Off A Rate Card

A Fixed Monthly Fee

Set on a short consultation once we understand your goals and what you spend on Bing Ads. It never grows as a percentage of your ad spend, there is no contract, and you pay the ad platforms directly.

  • A dedicated senior account manager
  • A private Slack channel, 24-hour replies
  • Monthly strategy calls
  • A weekly report of every action, and why
  • Work around the clock
  • Live in under 24 hours
  • 7-day money-back guarantee

7-Day Money-Back Guarantee

Not happy within your first 7 days? Tell your dedicated account manager, who you meet at onboarding, or email scale@groas.com, and you get a full refund. Every plan, businesses and agencies alike.

FAQ

Hiring someone to run your Microsoft (Bing) Ads: what groas does, what it costs and how to switch.

Who can manage my Microsoft Advertising account for me?

groas manages your Microsoft Advertising (Bing Ads) account for you as a done-for-you service: a dedicated strategist and the groas team build or take over the account and work it every day, for a fixed monthly fee tailored to your account. You don’t touch the account; you read a weekly report.

Is groas run by people or by technology?

Both, and that is the point, the same way a quant fund pairs its models with its best people. Technology alone chases whatever metric it is pointed at, and people alone can only watch so much. groas runs every account with proprietary quantitative systems, millions of lines of code built in-house on data from the 500+ businesses and agencies it manages, in the hands of senior specialists who decide what to act on, do the work and answer for the result. You never touch the technology: groas runs it for you.

Is groas only for big brands, and do I have to buy every service?

Neither. groas runs accounts from local businesses spending under $10,000 a month to major brands spending over $500,000, and the strategy is built around your budget, margins and market rather than a fixed playbook. Services are mixed and matched to what fits: Google Ads on its own, SEO and AI search on its own, or paid and organic together, with the mix changed as the numbers show what works. The consultation is where that fit is worked out.

Does groas charge on results or on a retainer?

A fixed monthly fee, built around results and quoted for you on a consultation, whether groas runs your ads, your SEO and AI search, or both. Paying on results sounds safer and usually isn’t: the agency ends up arguing over attribution, chasing whatever is easiest to count and charging more the moment things work. A cut of ad spend is worse, because it pays the agency more for spending more of your money. With a fixed fee, groas only does well by making your budget work harder. At onboarding your account manager sets targets in revenue terms (ROAS, CAC, pipeline or LTV), the weekly report tracks every one, and the quarterly review holds groas to them. The first 7 days carry a full money-back guarantee, then it is month to month: if it isn’t working, you leave, and you keep everything groas built.

What’s the best Microsoft Ads management agency for an enterprise or high-spend account?

groas runs Microsoft Advertising for high-spend and enterprise accounts as a channel of its own: a dedicated senior strategist, Bing-specific structure and bids, LinkedIn profile targeting, offline conversions from your CRM and a weekly report, for a fixed monthly fee, never a percentage of spend.

Which agencies actually specialise in Bing Ads, not just Google Ads with Bing tacked on?

groas runs Microsoft Ads as its own channel, with its own bids, budgets, search terms, Shopping feed and tracking, worked every day. groas is a Microsoft Advertising Elite Partner, and your Bing account gets the same daily attention as your Google account.

Is there a Bing Ads agency that charges a fixed monthly fee instead of a percentage of ad spend?

Yes. groas charges a fixed monthly fee, tailored to your account on a short consultation and never tied to your ad spend. You pay Microsoft directly, and groas never takes a cut of your spend.

Does the fee go up as our Bing Ads spend grows?

No. The fee is fixed, whether you spend $20,000 or $2,000,000 a month on Bing. An agency charging a percentage of spend costs more every time you scale; groas doesn’t.

Do I have to sign a long-term contract?

No. groas is month to month and you can cancel anytime. If you’re not happy within the first 7 days, tell your dedicated account manager (you meet them at onboarding) or email scale@groas.com, and you get a full refund.

Can groas run my Google Ads and Microsoft Ads together?

Yes. groas runs Google, Bing and ChatGPT Ads together as one strategy, so each platform’s budget goes where it converts best.

Can groas copy my Google Ads campaigns over to Bing and manage them properly?

Yes. groas imports your Google campaigns into Microsoft Advertising, then adapts them: bids, budgets, keywords and ads set for Bing’s searchers, conversion tracking set up with Microsoft’s UET tag, and the campaigns worked every day after that. An import that’s never touched again is where many Bing accounts stall.

Can groas set up Microsoft Ads for my business from scratch?

Yes. groas builds the account from scratch: keyword research, campaigns, ads, conversion tracking and a landing page for every ad group, live within 24 hours of your onboarding call.

My Bing Ads campaigns are spending money but not converting. Can groas take them over?

Yes, and every takeover starts with a proper audit. groas checks conversion tracking first, cuts the search terms wasting budget, keeps what still earns and rebuilds the rest around what converts, then manages the account every month after that. Results typically show within the first 3–4 weeks.

What’s the best Microsoft Ads agency for ecommerce stores running Shopping campaigns?

groas manages Microsoft Shopping campaigns for ecommerce stores: your feed in Microsoft Merchant Center, campaign structure and bids worked for return on ad spend, run alongside your Google Shopping, for a fixed monthly fee.

Is groas a good Bing Ads management service for B2B and SaaS companies?

Yes. groas runs Bing for B2B and SaaS companies with tracking set to count the leads, demos and sign-ups that matter, and search terms cut until the budget goes to qualified buyers rather than clicks. Many of those buyers search Bing from work computers.

Should I outsource Microsoft Ads management or hire someone in-house?

For most businesses, outsourcing to groas costs less: a senior strategist plus a team working your Bing, Google and ChatGPT Ads around the clock, for a fixed monthly fee instead of a full salary, with no hiring, training or holiday cover.

How do I get started?

Book a consultation. Your account manager looks at your account with you, scopes the work and gives you a fixed monthly fee; once you go ahead, give groas access and you’re live within 24 hours of your onboarding call. Questions first? Email scale@groas.com.

Your Bing Ads, Run For You

Book a consultation and get a plan and a fixed monthly fee built around your account. 7-day money-back guarantee, then month to month.