The Quant Marketing Firm · For Businesses
Google Ads Management
That Finally Pays Back
A Dedicated Senior Strategist And Specialist Team Run Your Google Ads End To End, With Every Bid, Search Term And Budget Tested Against Data From 500+ Accounts. One Fixed Monthly Fee That Never Grows With Your Spend.
Book ConsultationBudget follows return: spend grows only where it pays back.
A fixed monthly fee for your Google Ads, set on a short consultation and never tied to how much you spend. Month to month. 7-day money-back guarantee.
What We Check In Week One
Before anything changes, a senior specialist goes through your account line by line. These are the six places money usually leaks, and what we tend to find.
Conversion Tracking
Are form spam, duplicate tags or page views being counted as wins? If bidding learns from bad data, every other fix is wasted.
Search Terms
What people actually typed before they clicked. In most large accounts, a slice of spend goes on searches with no chance of buying.
Performance Max
Where it really spends: your own brand searches, cheap display placements, or new customers. Usually some of all three.
Bidding Strategy
Whether each campaign has the right target and enough conversion data for Smart Bidding to work, or is learning on noise.
Landing Pages
Whether the page a click lands on answers the search that triggered it, and how fast it loads on a phone.
Account Structure
Whether campaigns are split so budget can follow what works, or lumped together so the best performers subsidise the worst.
Automation, Back Under Control
Performance Max, broad match and Smart Bidding can scale an account or quietly drain it. The difference is a senior person watching what they do every day.
Every search term is read daily, and the ones that never buy are blocked before they spend.
Search termsEvery Search Term, Read Every Day
Broad match and Performance Max happily spend on searches containing “free”, “jobs”, “course” and “login”. The junk is blocked the day it appears, so the budget goes to people who buy.
Budget follows return: spend grows only where it pays back.
Performance MaxPerformance Max, Opened Up
Brand searches excluded so Performance Max can’t take credit for customers who were coming anyway, asset groups split by product and margin, and placements that never convert switched off.
New ads run against your best one, and the winner takes the budget.
Smart BiddingTargets Set By Specialists, Tested Weekly
Bid targets are set from your margins, not left at the default, and new ads, keywords and offers are tested against the old ones every week. What wins stays; the rest is retired.
Bidding On Revenue, Not Form Fills
Google Ads only gets as smart as the data you feed it. If it counts every form fill the same, it learns to find more cheap form fills.
So measurement is fixed first. Where you have a CRM, qualified leads and closed deals are sent back to Google Ads, and bidding learns to find the people who become customers.
- Enhanced conversions and server-side tagging
- Offline conversions imported from your CRM
- Values on every conversion, so bidding chases revenue
- One source of truth in your weekly report
Bidding learns from real sales in your CRM, not from every form fill and page view.
A Landing Page For Every Ad Group
Someone searches for one specific thing and lands on a generic page that talks about something else. They leave, and you paid for the click.
groas builds a page for every ad group, on your own domain, whose headline answers the exact search. Pages are tested against each other and the winners keep the traffic.
- Built on your existing domain
- Headline matched to the search
- Tested and improved every week
Each search gets a page whose headline answers it, so clicks turn into enquiries.
Scaling Spend Without Losing Efficiency
Most accounts can grow. The mistake is doubling the budget overnight and watching cost per acquisition double with it. This is how growth is done instead.
- Weeks 1–2
Stop The Leaks
Tracking fixed, junk searches blocked, Performance Max opened up. The same budget starts buying more.
- Weeks 3–6
Find What Works Best
New ads, keywords and landing pages tested against the old ones, so the account knows its best performers.
- Month 2 onwards
Scale In Steps
Budget raised in measured steps where each extra dollar still pays back, and held where it stops.
- Every quarter
New Ground
New keywords, audiences, markets and channels tested, so growth doesn’t stall when the obvious searches are covered.
Why Our Clients Win
| Factor | groas | Traditional Agency | In-House Team | Network Agency |
|---|---|---|---|---|
You Pay | Fixed Monthly Fee | 10–20% Of Ad Spend | Several Salaries | A Retainer Plus % Of Spend |
Contract | Month To Month | 6–12 Months | Employment | 12 Months Or More |
Time On Your Account | Around The Clock | A Few Hours A Month | Business Hours | Junior Team, Senior In The Pitch |
Landing Pages | One Per Ad Group | Extra Cost | Needs A Developer | A Separate Statement Of Work |
Reporting | Every Week | A Monthly PDF | When Asked | A Monthly Deck |
Time To Start | 24 Hours | 2–4 Weeks | 3–6 Months | 4–8 Weeks |
How We Run Your Account
Not a monthly check-in: a senior team, backed by groas’s proprietary quantitative systems, works your Google Ads every day, at any hour, and every action lands in your weekly report. This is what that looks like.
Real work around the clock, every action logged for your weekly report.
Every day
- Search terms read and junk blocked
- Bids and budgets adjusted to your targets
- Spend pacing checked against the month
- Conversion tracking watched for gaps
- Ads, keywords and placements reviewed
- Competitor and auction changes tracked
- Any dip investigated the same day
Every week
- New ad copy written and tested
- Landing pages built or improved
- Performance Max assets and feeds refreshed
- Audiences and bid strategies reviewed
- Your written report of every change
Every month
- A strategy call with your account manager
- Budget allocation and forecast reviewed
- The testing roadmap reset from what won
- Account structure reviewed for scale
Your Part
- One kickoff call
- Share access to your accounts
- Agree goals, budgets and guardrails
- Read your weekly report
That’s it. No tool to learn or operate, no tasks handed back: the technology is ours, and our people run it.
Everything Else: groas
- Strategy, planning and forecasting
- Building or taking over your accounts
- Ads, creative and landing pages
- Tracking, data and CRM connections
- Daily optimisation, around the clock
- Testing, scaling and fixing dips
- Reports, calls and quarterly reviews
Who Watches Your Google Ads, And With What
Google’s automation never sleeps, so neither can the people checking it. Our proprietary quantitative systems read every search term, placement and bid change in your account every hour; a senior Google Ads specialist decides what to do about it. The strategy is built around your margins and your budget, whether you spend a few thousand a month or hundreds of thousands.
What Our Systems Watch, Every Hour
- Read every search term as it appears and flag the ones spending without converting
- Break Performance Max spend down by brand, placement and asset group
- Spot a conversion tag that stops firing before bidding learns from bad data
- Compare your CPCs and conversion rates with similar accounts groas runs
What Your Google Ads Specialist Does
- Set targets from your margins, not from Google’s recommendations
- Decide which flags to act on, and which automation to rein in
- Write the ads, and the landing page for every ad group
- Explain every change in your weekly report
Behind Every Account
- applicants hired, from top universities
- 1 in 2,500+
- of lines of proprietary code behind every decision
- Millions
- from under $10K to over $500K a month, local businesses to major brands
- Any Budget
- businesses and agencies in the data
- 500+
What Does Google Ads Management Cost?
Agencies price in a handful of ways. What matters is what each one costs as your spend grows, and what you actually get for it.
| Pricing model | Typical cost | The catch |
|---|---|---|
| A percentage of ad spend | 10–20% of monthly spend | The fee rises every time you scale |
| A fixed agency retainer | A monthly fee, often with setup fees | Scope is often capped, and pages or creative cost extra |
| An in-house hire | A full salary, benefits and tools | One person’s hours, and a gap when they leave |
| A freelancer or consultant | Hourly or a day rate | You manage the work, and the hours run out |
| groas | A fixed monthly fee, tailored to your account on a short consultation | Nothing capped or extra: full scope and a senior team, at any spend |
A worked example: at $50,000 a month in ad spend, a 15% agency fee is $7,500 a month, and it grows as you scale. groas charges a fixed monthly fee that stays the same at any spend. Book a consultation for a fee tailored to your account.
Proof In Words
500+ businesses and agencies work with groas. Here they are in their own words.
Dexian Urquhart
Sales Manager @ Southern Seal Waterproofing
David Holliman
CEO @ Dave's Auto Details
Harry Brooks
CMO @ Conversion Pipeline
Kevin Mattson
CMO @ ChillBoys
Courtney Heine Wacker
Engineer @ Thermo Fisher Scientific
Sam Shaw
CEO @ The Alchemy Collaborative
Kaylyn Rawstorne
Brands Manager @ ACDOCO
Daniel Hindi
CEO @ Noem AI
Zaheer Abbas
CEO @ Next Level
Daniel Kennedy
CEO @ Apex Garage Door
Tenille Slovan
Founder @ Kindred Agency
Barnier Geerling
CEO @ Stemacteren
Priced For Your Account, Not Off A Rate Card
A Fixed Monthly Fee
Set on a short consultation once we understand your goals and what you spend on Google Ads. It never grows as a percentage of your ad spend, there is no contract, and you pay the ad platforms directly.
- A dedicated senior account manager
- A private Slack channel, 24-hour replies
- Monthly strategy calls
- A weekly report of every action, and why
- Work around the clock
- Live in under 24 hours
- 7-day money-back guarantee
7-Day Money-Back Guarantee
Not happy within your first 7 days? Tell your dedicated account manager, who you meet at onboarding, or email scale@groas.com, and you get a full refund. Every plan, businesses and agencies alike.
More Services, Run The Same Way
FAQ
Hiring someone to run your Google Ads: what groas does, what it costs and how to switch.
Who can I hire to manage my Google Ads for me?
groas runs your Google Ads for you as a done-for-you service: a dedicated strategist and the groas team build or take over the account and work it every day, for a fixed monthly fee tailored to your account. You don't touch the account; you read a weekly report.
Is groas run by people or by technology?
Both, and that is the point, the same way a quant fund pairs its models with its best people. Technology alone chases whatever metric it is pointed at, and people alone can only watch so much. groas runs every account with proprietary quantitative systems, millions of lines of code built in-house on data from the 500+ businesses and agencies it manages, in the hands of senior specialists who decide what to act on, do the work and answer for the result. You never touch the technology: groas runs it for you.
Is groas only for big brands, and do I have to buy every service?
Neither. groas runs accounts from local businesses spending under $10,000 a month to major brands spending over $500,000, and the strategy is built around your budget, margins and market rather than a fixed playbook. Services are mixed and matched to what fits: Google Ads on its own, SEO and AI search on its own, or paid and organic together, with the mix changed as the numbers show what works. The consultation is where that fit is worked out.
Does groas charge on results or on a retainer?
A fixed monthly fee, built around results and quoted for you on a consultation, whether groas runs your ads, your SEO and AI search, or both. Paying on results sounds safer and usually isn’t: the agency ends up arguing over attribution, chasing whatever is easiest to count and charging more the moment things work. A cut of ad spend is worse, because it pays the agency more for spending more of your money. With a fixed fee, groas only does well by making your budget work harder. At onboarding your account manager sets targets in revenue terms (ROAS, CAC, pipeline or LTV), the weekly report tracks every one, and the quarterly review holds groas to them. The first 7 days carry a full money-back guarantee, then it is month to month: if it isn’t working, you leave, and you keep everything groas built.
How much does Google Ads management cost with groas?
A fixed monthly fee, tailored to your account on a short consultation: it reflects the work your account needs, not what you spend on ads. groas never takes a percentage of your ad spend, and you pay Google directly. Book a consultation to get a plan and a fee for your account.
Is there a Google Ads agency that charges a fixed fee instead of a percentage of ad spend?
Yes. groas charges a fixed monthly fee, tailored to your account and never tied to your ad spend. A percentage of spend pays an agency more for spending more of your money; a fixed fee means groas only does well by making your budget work harder.
Is groas built for large Google Ads budgets?
Yes. groas is built for accounts spending tens of thousands to millions a month, where structure, measurement and daily attention move the most money. The fee is fixed, so it never grows with your budget the way a percentage-of-spend agency does.
Do I have to sign a long-term contract?
No. groas is month to month and you can cancel anytime. If you’re not happy within the first 7 days, tell your dedicated account manager (you meet them at onboarding) or email scale@groas.com, and you get a full refund.
My Google Ads are spending money but not bringing in leads. Can groas turn that around?
That’s the most common starting point. groas fixes conversion tracking first, cuts the search terms and placements wasting budget, rebuilds the campaigns around what converts and gives every ad group a landing page that matches the search. Results typically show within the first 3–4 weeks.
Can groas take over my existing Google Ads account and fix it?
Yes. groas audits what’s running, keeps the history and campaigns that still earn, and rebuilds the rest. You keep ownership of the account the whole time, and you keep everything groas builds if you ever leave.
My current agency isn’t delivering. How easy is it to switch?
You give groas access to your Google Ads account, book your onboarding call, and groas is live within 24 hours of it. Nothing needs rebuilding from scratch, and your old agency never needed to own the account in the first place.
Is groas a good alternative to hiring an in-house PPC manager?
For most businesses, yes: a senior strategist plus a team working your account around the clock, for a fixed monthly fee instead of a full salary, with no hiring, training or cover for holidays.
Does groas manage Performance Max and Shopping campaigns?
Yes. Search, Performance Max and Shopping campaigns are all part of the work, including product feeds, asset groups and audience signals.
Can groas run my Google Ads and Bing Ads together?
Yes. groas runs Google, Bing and ChatGPT Ads together as one strategy, so each platform’s budget goes where it converts best.
Can the same agency run my Google Ads and get my business recommended in ChatGPT?
Yes. groas also runs SEO & AI search, which gets your business found on Google and named in ChatGPT, Perplexity and Gemini answers. Take one or both; your fee is scoped to what you take.
How do I get started?
Book a consultation. Your account manager looks at your account with you, scopes the work and gives you a fixed monthly fee; once you go ahead, give groas access and you’re live within 24 hours of your onboarding call. Questions first? Email scale@groas.com.
Your Google Ads, Run For You
Book a consultation and get a plan and a fixed monthly fee built around your account. 7-day money-back guarantee, then month to month.